AffiliateTraction Canada, with offices in Markham, Ontario, is the largest multi-national affiliate marketing agency that provides all-inclusive affiliate management and promotional services for global brands and retailers.

1. Incubating, Growing and Managing Affiliate Programs for Over 12 years
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Agency Overview
AffiliateTraction Canada, with offices in Markham, Ontario, is the largest multi-national affiliate marketing
agency in the world. We provide all-inclusive affiliate management and promotional services for global
brands and retailers. AffiliateTraction Canada differentiates itself not just through quality service but its
entire approach. We are not an outsourced program manager or an affiliate network, but rather a unique,
multifaceted and comprehensive service designed to proactively implement, manage, and grow your
affiliate program.
AffiliateTraction Canada services include placement in multiple affiliate networks, powerful brand oversight,
product datafeed management and creative design. Our service fees include all costs while eliminating
the hassle of multiple contracts, vendor approvals, complex technical integration and numerous logins.
For over a decade we have built our systems to eliminate frustrations and obstacles for our clients while
reducing costs, creating a service of unparalleled efficiency and value to online merchants.
Our focus is to drive incremental revenue from quality consumers and influencers without sacrificing the
reputation of your brand or the effectiveness of other marketing efforts.
AffiliateTraction Canada is a truly unique service that will integrate seamlessly into your marketing approach,
existing policies and preferences. Affiliate marketing is not just something we do... it is everything we do.
Why AffiliateTraction Canada?
AffiliateTraction Canada is the oldest and largest Agency of Record (AOR) with a
niche focus on the implementation, management and growth of affiliate programs for
large retailers and brands. Founded in 1999 by the still current CEO Greg Shepard,
AffiliateTraction Canada was the first ever agency to manage affiliate programs for
retail organizations. Leveraging this twelve plus years of experience as the leader in
our industry has earned our organization the opportunity to currently represent the
largest number of tier one retailers such as Lord & Taylor, Mattel, SKECHERS shoes
and approximately 90 others to a world market.
Working in constant partnership with our clients and vendors, AffiliateTraction Canada is evolving to continually exceed the
expectations of our clients. Our service offerings are always all-inclusive and our clients are not ever charged a premium for
any additional value-adds or newly introduced technology. Our current service offering to all clients include:
• A multiple network strategy that strongly positions your program
• An affiliate strategy that includes recruitment, activation and optimization of the world’s top affiliates
• A campaign strategy that keeps all creative and offers fresh and current
• Reporting capabilities that allow you to see the program from any angle and integrates with your current analytics solution
• The world’s most comprehensive brand oversight solution protecting your brand in the areas of: Content, Search, Domain,
and Email
• Complete control and visibility into your program via our patent pending, proprietary single-point dashboard
• Access to the AffiliateTraction Canada team which are among some of the brightest minds in the industry recruited specifically
for their individual talents
The results are clear. Representing an average of 19% of our clients overall online revenue, AffiliateTraction Canada more than
doubles the industry standard. During the heaviest shopping times, Q4, this average grows to over 38%. All done on a pay-per-
performance model.
416.253.7272 • 3601 Highway 7 East, Suite #400 Markham, Ontario L3R 0M3 • www.affiliatetraction.ca
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Specialization & Focus
The First Agency: AffiliateTraction Canada was the first affiliate marketing
agency. For over a decade we have been the affiliate marketing experts.
Retail Specialists: We do not engage in CPL lead programs, Finance, Real-
Estate, Debt Relief, etc. We are Retail Specialists.
Affiliate Marketing Specialists: We do not engage in Search, CPM Display,
Shopping or anything that is not affiliate generated. We are affiliate
marketing focused and understand that participation in other channels
presents a conflict of interest between the affiliate marketing agency, the
networks and affiliates.
Philosophy
AffiliateTraction Canada believes that success in the affiliate channel requires a win-win arrangement for all parties to ensure a
sustainable and successful program.
AffiliateTraction Canada believes in focusing exclusively on the affiliate marketing space to help our clients reap the rewards of
a cohesive and comprehensive service and to prevent any conflicts of interest with other service providers, affiliates and internet
retailers. We do not engage in search or any other marketing space for this reason.
This approach has helped to secure the trust and cooperation of our clients, top publishers and major networks resulting in a
streamlined process that has proven more profitable for all parties.
Approach
PERFORMANCE
Brands trust AffiliateTraction with • AffiliateTraction Canada is an integrated solution provider; the management of
their affiliate marketing strategy; affiliates is just one part of our services.
on average we represent 19% of
our clients’ total online revenue • The affiliate marketing channel should represent 10 - 20% of all online sales for a
providing our clients an ROAS (Re- merchant.
turn On Ad Spend) that is twice that
of other top retailers. And during • Return On Ad Spend (ROAS) should be twice that of other online channels, and traffic
the fourth quarter, we more than should be high quality.
doubled the revenue lift of top In-
ternet retailers. • Your affiliate marketing channel should enhance your brand equity, not damage it.
• Our integrated approach delivers incremental revenue while protecting brand equity.
Simplification
An integrated affiliate marketing strategy requires multiple affiliate networks, relationships with hundreds of affiliates, multiple
brand oversight vendors, product datafeed vendors and creative design. Each requires agreements, vendor approvals, technical
integration, and multiple logins.
AffiliateTraction Canada offers a single point of contact, a single dashboard, a single agreement and a single invoice, drastically
reducing human resources.
Transparency
AffiliateTraction Canada offers a single dashboard with complete transparency of your entire affiliate channel.
Control
All decisions require client approval. The transparency provided makes it easy to make intelligent choices. The complete control
allows you to manage your agency and lets your agency manage the affiliate marketing channel.
416.253.7272 • 3601 Highway 7 East, Suite #400 Markham, Ontario L3R 0M3 • www.affiliatetraction.ca
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Technologies
AffiliateTraction Canada has developed a centralized, web based dashboard that integrates brand oversight vendors, affiliate
networks, product datafeed solutions, promotion code tracking, and asset management into one interface. You see every detail of
our activities in one place while also having access to policies, billing statements, reports, live statistics and more.
The interface also includes an easy-to-use ticket system for correspondence regarding affiliate network proposals, creative
approvals and other issues. It is in this interface that you may interact with other team members besides your account manager to
ensure clear and recorded communication in regards to specific actions taking place on your behalf.
AffiliateTraction Canada has a dedicated department to handle all IT
issues, including tracking pixels, datafeeds, DNE email software, Link
Validation, creative uploads and affiliate network program configuration
and setup. This keeps the program consistently moving forward and takes
pressure off your IT team, saving your company time, money and potential
infrastructure stresses in IT support.
AffiliateTraction Canada also offers a universal container pixel that
eliminates IT work and provides promotion code tracking with oversight
for clickless tracking in social media. In addition, AffiliateTractoin UK
integrates with Google analytics to show your affiliate channel alongside
your other results.
Other technologies are always under development; in fact, development is ongoing based on client, publisher and network
feedback. There are more exciting things to come!
Cost Savings
AffiliateTraction Canada covers brand oversight, network fees, product datafeed and even creative development at no added cost.
As the largest agency of its kind, AffiliateTraction Canada offers discounts on bounty fees, promotion code use and publisher media
buys. In fact, AffiliateTraction Canada’s unique services may save you tens of thousands per month.
AffiliateTraction Canada cost savings include:
Network Fees Brand Oversight Costs
• Network implementation fees • Email suppression management
• Network override/bounties • Email compliance oversight
• Network ancillary fees • Publisher website content oversight
• Social media oversight
Campaign Costs
• Search oversight
• Creative design and asset licensing • Link validation oversight
• Datafeed parsing and syndication • Promotion Code oversight
• Campaign distribution
416.253.7272 • 3601 Highway 7 East, Suite #400 Markham, Ontario L3R 0M3 • www.affiliatetraction.ca
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