An eCommerce store’s sales can plummet for many reasons and your eCommerce store design could be one of the biggest culprits. Given below are the 5 key aspects essential for any eCommerce Website design to have skyrocketing sales. For More Information Visit: http://bit.ly/31UiZRH
5 key Aspects Essential For any eCommerce Store Design
1. An eCommerce store’s sales can plummet for many reasons and
your eCommerce store design could be one of the biggest culprits.
All your marketing efforts will amount to nothing if your
eCommerce store is not ready to convert its visitors into
customers.
One of the easiest ways to make things right is by regularly
studying the competition and take a note of their strong points and
identify which are the areas that will need improvement.
Given below are the 5 key aspects essential for
any eCommerce Store Design to have
skyrocketing sales:
1) Use Quality Pictures
If your eCommerce design doesn’t have quality images it will leave
a bad impression on your site visitors. If the images were taken in
low light conditions, make sure you adjust their brightness. If your
images are getting pixelated you must re-shoot the products with
a good quality dslr camera. If you have some extra budget, go with
a professional photographer. It may shoot up your budget but it
will consolidate your impression as a professional seller. Here’s a
banner which has some really nice product images.
2. You can read here on how to take professional quality
product pictures with an iPhone
2) Get The Color Psychology Right
You will have to choose the right color theme for your eCommerce
store design. If you notice carefully, most of them are trying to
maintain a consistent color scheme throughout the portal. Your
brand colors will help your customers remember you even when
they are not on your website. If you haven’t decided on your brand
color yet, then study your competitor’s website. Most websites
follow a consistent color pattern for their specific business domain.
For example – Black is very popular in apparel industry. Different
shades of Pink are commonly used in beauty and fashion industry.
If you haven’t made up your mind for choosing one brand color,
Blue and Black are safe options to begin with as they are the most
commonly used theme colors in eCommerce. Please stay away
from adding too much colors on your website as it tends to distract
your customers and they might even get completely
overwhelmed.
3. The ideal way to test is to do a survey among a small group of
people in your network who would give you an honest feedback on
your color scheme. You get what we are trying to say here, right?
4. 3) Infuse Website With Intuitiveness
Do a frank analysis of your own eCommerce store and ask yourself
how intuitive its design is to a visitor. Is it really intuitive enough
for the visitors to find their way around the website. Discuss it with
your close group of friends and colleagues who would share their
unbiased feedback with you. You would be surprised to know how
different people experience your website.
There are tools available out there which can help you find out
which are the areas in your eCommerce store design that can be
improved.
Tools like Lucky Orange, Hot Jar and Crazy Egg can track the user
movement on your website and give you insights about where and
how people are interacting with your website’s content.
4) Keep Up With Current Trends
We live in a world where anything that was done yesterday is no
longer considered fresh. The web design you painstakingly put
together along with the designer is no longer appealing.
Unfortunately, you will have to go through the whole process all
over again.
Your website should be in sync with the current UI/UX design
trends that are being followed. Ideally an eCommerce store design
should be given a eStore facelift every 6 months. Not to mention
the holiday season theme you will have to additionally keep
updating every year.
5. 5) Well Defined Product Categories
A website which doesn’t offer well defined product categories to its
visitors will not be able to retain them for too long.
Clubbing all men related articles and accessories under one
generic category ‘Men’ is a very lazy way of marketing your
products.
All your products should have clearly identified specific headers
under which they should appear. You can take a look at the
following two websites. If you were looking to buy dresses on this
website you would have to keep scrolling and go through all their
pages.
Whereas the second website offers you additional sub categories
like ‘casual’, ‘style’, and ‘featured’. Again under each of these
individual categories you have multiple categories to choose from.
6. Bonus: Tighten Up Your Content
Content may not be considered an eCommerce Website Design
element but it goes hand in hand with your eCommerce store’s
overall experience. You don’t want a misplaced comma or a typo
to become the eyesore for your visitors. It may be a harmless
mistake but at the end of the day your brand takes the beating.
The worst thing that can happen is that people find the developer
text – ‘Lorem Ipsum’ still residing in the website.
Follow a regular regimen of content audit for your website and
make sure you religiously follow it.
Now before you leave we would like you to get some inspiration
from these three awesome eCommerce Store Designs.
12. Final Thoughts
In short, eCommerce Website development services and
eCommerce Design solutions are great ways to boost your Web
page. The online business world is evolving day by day and one
must be aware of the changing trends in order to make their
website more functioning. All the essential features of eCommerce
website design discussed above are just to kick start your
company.
We are here to give extra tips on how to achieve good eCommerce
SEO with help of thoughtful design. Ultimately your website
architecture could be the largest factor determining success or
failure. Let’s work together to help your eCommerce store shine
like a brand-new coin!