Traffic generation using article marketing

1. Article Marketing
Article marketing is one of the oldest marketing methods used online and is still very popular today.
There are a lot of article directories in the web, but THE article directory is still EzineArticles.com.
They have a high ranking with Google and while they were penalized in the past, they upgraded their
article quality standards to regain Google’s love.
A lot of people claim that article marketing is dead, especially since Google’s latest algorithm update.
These people usually don’t use article marketing and want you to buy the solution they’re offering.
Now I know for a fact that after the latest Google update, EzineArticles wasn’t affected in their
rankings. You can still get long term traffic by writing articles, because you write the article once and
receive traffic for years to come. (Depending of the subject of course)
Follow these steps when you join EzineArticles.com:
Step 1: Reach Platinum status by writing 10 flawless articles. Don’t do any promoting in these articles
until you reach Platinum status. I made 1 grammar mistake in article #6 and they let me write
an additional 10 articles to prove my writing skills. So double check your articles and read the
Editorial rules.
Step 2: As a guideline use the structure below when writing your articles. When you write a list
article, like ‘The 10 best ways to train your goldfish’ you should create 10 points of course.
You just have to write a minimum of 500 words, this is the
guideline at the moment at EzineArticles.
For variety, you can write 5 steps or 7 steps. Avoid keyword
stuffing when you write. Write for the readers and not for the
search engines.
That’s all there is to writing an article, usually it’s coming up
with the right words to write, but when you do this a couple of
times you’ll get better at it!
Step 3: Create your resource box with the call to action, more
on that below.
The downside of article marketing is that it takes a lot of time to write good quality articles and you
need a lot of them to generate big amounts of traffic. You can outsource this task if you have the
money.
If you spend a lot of time creating good quality articles, it’s a waste of time if your readers don’t click
through to your website. The trick is to convince your readers to take action at the end of the article.
The resource box at the end of your article usually contains a link to your site or squeeze page.
The following is very important! If you have a resource box that looks something like this:

2. “John Smith is an Internet Marketing guru and has been online since 1998. Click here to receive his
newest PDF”
This is crap and will not work! People just don’t care about the author; they want a solution to their
problem. It is better to write: “Click here to download for my $97 report FOR FREE!”
This will compel the reader much more to take action.
Most people are lazy by nature, so you need to offer a quick fix or a ZERO effort solution like:
“Click here to get a six pack like Brad Pitt TODAY”
You see? You have to compel the reader to click on your link by warming them up to click the link in
your resource box. You can achieve this by writing something in your last paragraph that pushes the
reader towards the resource box. For example: “Click the links below to get your FREE traffic guide”
You will vastly increase your click through rate if you use the above steps.
Some tips:
- You can bundle 10 EzineArticles to an eBook and sell it to the people who read your articles
and opted in. A common price would be around 10 bucks.
- The most popular articles contain titles with these words or phrases:
o 7 ways to
o Top 10 list
o Secrets
o How-to
o 4 Simple steps to
Visit my website for more free resources:
www.fullpullmarketing.com