Materi Kolaborasi dengan Nico Gandhi untuk mata kuliah Manajemen inovasi

1. CHAPTER 1:
THE NEW ENTREPRENEURIAL IMPERATIVE
MATA KULIAH : MANAJEMEN INOVASI
KELOMPOK 1
Aditya
Wardana
Nico
Gandhi S

2. Turbulent Environments
The changing domain of the external environment
External
Environment
Labor
Legal
Supplier
Social
Global
Regulatory
Customer
Competitive
Economic
Technological
Resource

3. (Sustainable) Competitive (Dis)Advantage
Competitive Advantage
Competitive Disadvantage
Sustainable Competitive Advantage

4. Adaptability
Flexybility
Speed
Aggressiveness
Innovativeness
Sustainable Competitive Advantage
Achieving a sustainable competitive advantage
derives from five key company capabilities
Entrepreneurship is the core source of “sustainable
competitive advantage”

5. What is Entrepreneurship?
Entrepreneurship is the process of
creating value by bringing together
a unique combination of resources to
exploit an opportunity.

6. What is Entrepreneurship?
Entrepreneurs create
value where there
was none before
Entrepreneurs put
resources together in
a unique way
Entrepreneurship
involves a process
Entrepreneurship is
opportunity-driven
behavior

7. What is Corporate Entrepreneurship?
Corporate entrepreneurship is entrepreneurial behavior
inside established organizations.
Organizational entrepreneurship
Intrapreneurship
Corporate venturing
Other
Popular
Terms

8. Management
Management is the process of
setting objectives and
coordinating resources, including
people, in order to
attain them.

9. MANAGEMENT
• Planner
• Strategist
• Organizer
• Staffer
• Motivator
• Budgeter
• Evaluator
• Coordinator
• Supervisor
ENTREPRENEURSHIP
Management Versus Entrepreneurship
THE
ENTREPRENEURIAL
MANAGER
• Visionary
• Opportunity-seeker
• Creator
• Innovator
• Calculated Risk-taker
• Resource Leverager
• Change Agent
• Active and Adaptive Concept
Implementer

10. Why Companies Lose their Entrepreneurial Way:
The Organizational Life Cycle (Greiner’s 5 stages)
Stage 1
Creativity
(Start-up/Early
Growth)
Stage 2
Direction
Stage 3
Autonomy
(Delegation)
Stage 4
Coordination
Stage 5
Collaboration
Management
Focus
Make &Sell Efficiency of
operations
Expansion of
market
Consolidation of
organization
Problem solving &
innovation
Organization
Structure
Informal Centralized &
functional
Decentralized &
geographical
Line-staff &
Product groups
Matrix of teams
Top Management
Style
Individualistic
& entrepreneurial
Directive Delegative Watchdog Participative
Control System
Market results Standards & cost
centers
Reports & profit
centers
Plans & investment
centers
Mutual goal
setting
Management
Reward
System
Ownership Salary & merit
increases
Individual bonus Profit sharing &
Stock option
Team bonus

11. Why Companies Lose their Entrepreneurial Way:
The Organizational Life Cycle
The evolutionary process of companies :
CRISIS
POINT
Next Stage
Begin Decline
Failure
Acquisition Candidate
Companies enter a particular
growth stage and prosper
until reaching a crisis point

12. Chapter 1
Microsoft: Trailing in the Innovation Race?
At present we are living in the technological revolution, companies have to take a new
direction of innovation to be a vital part of the organization and its efforts to make its
services or products applicable to the market. The Microsoft case study focuses on
the steps and applications you have taken towards innovation.
Microsoft rode the wave of PCs into consumers’ homes, and still sells a copy of its
software with virtually every one of the millions of PCs sold every year. Office and
Windows, its core products, have become standards for must consumers, and the
popularity of Windows has led to both American and European courts declaring
Microsoft’s operating-system business an illegal monopoly.
Microsoft’s dominance in the PC market led to players in other markets taking
defensive measures to prevent he company from becoming competitor.

13. Q1 How the new entrepreneurial imperative has affected Microsoft
The new necessity of leadership places importance on entrepreneurship, which contributes to the making
of sustainable and innovative products and services. This was mainly due to the need to adopt
entrepreneurial innovation in an attempt to achieve organizational success. Microsoft is not left in relation
to this concept.
So, Microsoft has strategically positioned itself in the market in terms of innovation. This has led the
company to employ multiple staff such as psychologists, computer scientists and mathematicians to
support innovation by looking for new ideas that can be integrated into Microsoft’s products and services.
1

14. Q2 Applying the organizational life cycle on Microsoft today
Each organization is at a specific stage in its life cycle such as birth, growth, maturity, descent or death.
Regarding to Microsoft, Microsoft is in the maturity stage. The company recorded tremendous growth in its
early years but remained somewhat stagnant in the same way it was before. Although these purchases draw
impressive sales levels, they cannot be compared to their initial levels.
Q3 Specific actions indicating that Microsoft is trying to exhibit corporate entrepreneurship
Microsoft has introduced a new system called BizSpark that Microsoft buys startups that are no more than two
years old and with revenues of less than $ 1,000,000. In this case, these start-up companies are provided
access to Microsoft tools, technologies, and free services. So, these small businesses become part of Microsoft
and with the available resources provided you can create products or services that can complement Microsoft’s
suite of products and services. Also, Microsoft has invested heavily in research and development to see that it
focuses on the creation
2
3

15. TERIMA KASIH