The growing digital transformation of India is driving the growth of the Indian Augmented Reality and Virtual Reality Market. The availability of various VR devices, growing adoption of head-mounted displays (HMDs) in various industries, advancement of technologies and growing digitization, penetration of HMDs in gaming and entertainment sectors following COVID-19, and high investments in the Augmented Reality and Virtual Reality market are the key factors driving the growth of Augmented Reality and Virtual Reality.

1. MANAGEMENT INFORMATION SYSTEMS
VIRTUAL AND
AUGMENTED
REALITY IN
INDIAN MARKET.
Presented by Group 3

2. Problem Description
During Covid-19 pandemic, people were unable to move outside for
buying anything.
Even If they were able to there were restrictions on experiencing products
in Industries like fashion, jewelry and many other
So how do customers get the same experience of buying a product
without actually visiting or risking the chances of infection while trying
those products
This where AR and VR comes into the picture and have revolutionized the
experiences of both consumers and Industry

3. Introduction to AR & VR
The concept of virtual reality dates back to the
invention of Sensorama, the first VR device, by
Morton Heilig in 1957.
Virtual reality requires you to wear a headset
having lens or glasses which are known as VR
glasses and then you see a different world in
front of you.
It is creating a revolution in sports, military,
mental health, medical and education sectors.
Augmented reality means an addition to reality.
Unlike virtual reality which creates a completely
virtual world, augmented reality just adds things to
real world and gives us a new experience and
many practical benefits.
It makes us feel that a virtual object is actually the
part of our real world.
It is used in games, medical science, automobile
industry, interior design, education and military
fields.
Augmented Reality
Virtual Reality

4. THEORETICAL
BACKGROUND
EMERGING AND
DISRUPTIVE
INNOVATION
ORGANISATIONAL
CHANGE
TRANSFORMING
DIGITAL
MARKETING
ETHICAL
CHALLENGES

5. IMPLEMENTED SOLUTIONS
AR & VR
IKEA's Virtual furniture
buying experience.
Lenkart's 3D shopping
experience.
Converse Virtual Trial
Room

6. ADVANTAGES OF AR & VR
Augmented Reality Virtual Reality
Better Costumer Experience
Competitive Advantage
Improved Customer Engagement
Reduces Cognitive Overloading
Increases Tangibility of Online Goods
Improved Customer Retention and
Recall
Increased Business Efficiency
Improves Educational Values

7. DISADVANTAGES OF AR & VR
Augmented Reality Virtual Reality
Expensive to Develop and Maintain
Privacy Issues
Denial Of Service Attack
Man in the Middle
Malware
Network Credential Tracking
Knowledge requirement
Low performance
Implementation Cost
Expensive Parts
Slow for demonstration
Privacy Issues
Biometric Data Tracking
Misleading Features
Motion Data Tracking
Portable Devices
Isolating Experience

8. FUTURE
SCOPE
AR & VR
High digitization and the introduction of new support infrastructure like
5G and Wifi 6 will boost AR and VR field in India
Venturing of AR & VR into more fields ranging from tourism to more
sensitive fields like healthcare
With the rapid growth in mible phone industry in India the LiDAR
technology will bring more realistic AR creations to our phones
The Indian AR and VR Market stood at USD1.83 billion in FY2020 and is
forecast to grow at a CAGR of 38.29% until FY2027

9. Thank You