Your Beauty Brand Content Blueprint
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This document provides a content blueprint for a beauty brand's social media strategy. It outlines 4 product lines, each with a different target audience. It then proposes a content calendar and grid system for Instagram, Facebook, and Twitter posts. The content would follow themes of products, people, and naturality. Posts would include hygiene/regular content and hero/featured content. Sample posts are shown applying the naturality guideline. Feedback is provided on balancing the appearance of each product line through the grid system over time.
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Your Beauty Brand Content Blueprint
- 1. Your Beauty Brand Content Blue Print Prepared by Adinda Khairani
- 2. Your Product Regime Product B Dedicated for mature audience who are delicate and feminine Product C Dedicated for smart, active woman who strives to be the best Product C Dedicated for young ladies who are cheerful and yet care for their skin Product A Dedicated for those who appreciates the latest beauty trends
- 3. If our brand could be a human, this is how they look like... Product B Product C Product CProduct A Trendy Beauty Enthusias Feminine Classy Chic Active Young Energetic
- 4. Your Product Characteristic Your Skin Care They are consist of 4 different brands, each with moderate to heavy level of campaign and digital activity. Your Supporting Product Consist of 1 brand with different color range. Have a very little placement on your social media asset and thus need to maximize their presence.
- 5. How to maximize each of brand presence in digital ◉ Elevate the quality of each brand’s post, content & visually ◉ Strategic planning for content post & placement numbers ◉ Suppport each brand’s campaign
- 6. 1. Hygiene Content This is our daily or at least regular content that is always on “pull” content and designated for our core audience. The difficulty level for the creative treatment will be around easy to moderate. Hygiene content are created around the core interests relevant to the ideal viewer or our targeted audience. Example : How-to What-is Hacks
- 7. Hygiene Content Post Quantity Instagram Twitter Facebook Previous : 5 Proposed Post: 4 Previous : 5 Proposed Post: 1 Previous : 5 Proposed Post: 4 This number comes from the recommendation of the Social Media Squad* *Per Week Post
- 8. 2. Hero Content This is the content that was previously popular in viral marketing. This could be a blog, article, or video that attracts enormous numbers of visitors and in which us – as a creative agency – invest a lot of time and effort. This may be content related to the most important event or product launch of the year. Example : Cinema graph Stop-Motion Creative Video
- 9. Hero Content Post Quantity Instagram Twitter Facebook Previous : 0 Proposed Post: 2 Previous : 0 Proposed Post: 0 Previous : 0 Proposed Post: 2 This number comes from the recommendation of the Social Media Squad* *Per Month Post
- 10. Total IG Hygiene Post / Week : 4 Total IG Hero Post / Month : 2 Our Content Post Proposal Channels Facebook (Hygiene) Facebook (Hero) Instagram (Hygiene) Instagram (Hero) Twitter Week 1 4 0 4 1 1 Week 2 4 1 4 0 1 Week 3 4 0 4 1 1 Week 4 4 1 4 0 1 *Monthly post are not including the adaptive post Total FB Hygiene Post / Week: 4 Total FB Hero Post / Month : 2
- 11. NATURALITY A mandatory task from your brand guideline: this should be reflected in all creative treatments for our proposed content.
- 12. Implementing The Naturality On Our Content Pillar Product 50% Brand 50% Naturality Trivia 50% Others 50 % Naturality Lifestyle 50% Trend 50% Naturality
- 13. Samples - Product Brand Naturality
- 14. Samples - Lifestyle Trend Naturality
- 15. Content Mapping - Facebook Days Mon Tue Wed Thu Fri Sat Sun Week 1 Product Trivia Product Lifestyle Week 2 Product Lifestyle Hero Product Trivia Product Week 3 Lifestyle Product Product Trivia Week 4 Hero Product Lifestyle Product Product Lifestyle Product : 2 Trivia : 1 Lifestyle : 1
- 16. Content Mapping - Instagram Days Mon Tue Wed Thu Fri Sat Sun Week 1 Product Trivia Product Hero Product Lifestyle Week 2 Lifestyle Product Trivia Product Week 3 Hero Product Lifestyle Product Product Trivia Week 4 Product Trivia Product Lifestyle Product : 2 Trivia : 1 Lifestyle : 1
- 17. Content Mapping - Twitter Days Mon Tue Wed Thu Fri Sat Sun Week 1 Product Week 2 Trivia/ Lifestyle Week 3 Product Week 4 Product Product : 3 Lifestyle : 1
- 18. Let’s review some of our content concepts Route 1 – Support Color Grid Create a neat and attractive visual gallery on ur instagram by using color blocking as the rule of the content placement. Route 2 – Support Theme Grid Create a neat and attractive visual gallery on our instagram by using theme and topic blocking as the rule of content placement.
- 20. Weekly theme : Product Weekly theme : People Weekly theme : Naturality
- 21. Product Placement Days Mon Tue Wed Thu Fri Sat Sun Week 1 Product Trivia Product Hero Product Lifestyle Week 2 Lifestyle Product Trivia Product Week 3 Hero Product Lifestyle Product Product Trivia Week 4 Trivia Product Lifestyle Nature Product – People – Nature – Product - People Nature – Product – People - Nature Product – People – Nature – Product - People Nature – Product – People - Nature
- 23. Route 1 – Support Color Grid Create a neat and attractive visual gallery on ur instagram by using color blocking as the rule of the content placement. Route 2 – Support Theme Grid Create a neat and attractive visual gallery on our instagram by using theme and topic blocking as the rule of content placement. Product A Product B Product C Product C PRODUCT PEOPLE NATURE PRODUCT PEOPLE NATURE PRODUCT PEOPLE NATURE PRODUCT PEOPLE NATURE PRODUCT PEOPLE NATURE PRODUCT PEOPLE NATURE PRODUCT PEOPLE NATURE PRODUCT PEOPLE NATURE PRODUCT PEOPLE NATURE PRODUCT PEOPLE NATURE PRODUCT PEOPLE NATURE PRODUCT PEOPLE NATURE 5 4 45 6 3 36 PRODUCT PEOPLE NATURE PRODUCT PEOPLE NATURE PRODUCT PEOPLE NATURE PRODUCT PEOPLE NATURE PRODUCT PEOPLE NATURE PRODUCT PEOPLE NATURE 6 6 33EP Ratio EP Ratio EP Ratio
- 24. Cons for all this color themed grid system are the ratio of the product appearance monthly (although it can be balanced next month), for instance: 5 4 45 4 5 54 This month Next month So, every product will appear at all pillars after 2 months EP period.
- 25. The other issue is adaptive content. But to encounter this, can be done by posting 3 connected contents each deployment to keep the content grid balanced. For instance: SW PA CN LC So, it is really necessary to consider the importance of the adaptive. SW PA LC CN SW SW PA CN LC SW PA LC CN SW AD AD AD
- 26. Also, it has to take into consideration that there will be a shift each time we post a content inside the grid. SW PA CN LC We recommend the 4:5:4:5 EP ratio for the consistency of the grid system. SW PA LC CN SW PA LC SW CN PA LC CN SW PA SW PA CN SW LC CN PA LC SW PA CN SW CN LC PA SW CN LC SW CN LC PA SW CN CN LC PA SW CN LC CN LC PA SW LC PA + +
- 27. LETS DISCUSS