1. OUR BUSINESS
ACTIVITIES
ABOVE-THE-LINE (A-T-L) | BELOW-THE-
LINE (B-T-L)
ABOVE-THE-LINE (A-T-L)
• ELECTRONIC MEDIA • PRINT MEDIA • OUTDOOR DISPLAYS
• MOBILE ADVERTISING.
ELECTRONIC MEDIA - Includes: TV Commercials and Radio
Commercials.
PRINT MEDIA - Includes: Newspaper Advertising and Magazine
Advertising.
OUTDOOR DISPLAYS - Includes: Billboard, Hoarding Unipole
etc.
MOBILE ADVERTISING - Includes: Ad On Bus, LRT, Taxi Top
etc.
BELOW-THE-LINE (B-T-L)
• CORPORATE DESIGN • PRINTED MATERIALS •
MERCHANDISING • SIGNAGE • SOUVENIR ITEMS •
CORPORATE AUDIO & VIDEOS.
CORPORATE DESIGN - Includes: Corporate Image design
(Logo design, Trade Mark, Mascot, Motif design etc), Label
Design, Packaging Design etc.
PRINTED MATERIALS - Includes: Annual Report, Brochure,
Leaflet, Cards, Calender, Co Profile, Posters, Bunting, Banner
etc.
MERCHANDISING - Includes: Uniform, T. Shirt etc.
SIGNAGE - Incudes: Indoor Sign and Outdoor Sign.
SOUVENIR ITEMS - Includes: Corporate Gifts and Souvenir
Gifts (Plaque, Mugs, Pen, Umbrella, Trays etc)
CORPORATE AUDIO & VIDEOS - Includes: Corporate Jingles,
Theme Songs, Voice Over, Corporate Videos, Documentaries,
Tv Programed, Feature Film and Animation.