1. TendringRoads to success
R
egeneration is about creating and
delivering the right environment
within which people and
businesses can thrive and prosper. We
want Tendring to be recognised by
businesses, investors and visitors as their
place of choice.
To achieve this our strategy is bold, challenging and forward
looking. We see Tendring as a major leisure and tourism
destination as well as an area which capitalises on its
international gateway port of Harwich.
We have a range of initiatives to provide the springboard for
growth and the renaissance of Tendring’s coastline. Open for
business is a fact not just lip service in Tendring.
Effective delivery of our ambitions will require intensive effort
if we are to be successful and out-perform our competitors.
We cannot achieve this alone and I look forward to working
with partners in the public, private, voluntary and community
sectors to deliver results.
Councillor Neil Stock
Executive Leader
Tendring sits at the north east corner of Essex and is known
for its major port at Harwich with its regular passenger
services to the Netherlands and international freight services.
Within the UK the resorts of Clacton and Frinton readily
identifies its location just 70 miles from London.
The area has been growing rapidly for the last two decades
and its population of 146,000 is forecast to grow to some
172,000 residents over the next 16 years. The attraction of
a high quality of life coupled with good communication
links to the UK and Europe make the area a desirable
location in which to live and work.
The district offers a diverse range of housing and leisure
facilities in both urban and rural settings. With the
University of Essex, University College of Suffolk and
Colchester Institute on its doorstep the area also boasts
high quality further and higher education producing a pool
of highly skilled people ready for the local labour market.
Open for business is a
fact not just lip service
in Tendring”
“
LifeOur Regeneration Strategy 2010 - 2016
Tendring Sunset
Bradfield Village

2. What will success look like?
If we and our partners are successful in achieving our goals
then Tendring will be known as:-
■ The place of choice for visitors seeking to experience
a 21st century coastal resort with high quality
watersports facilities.
■ An area synonymous with quality recognised as the most
desirable coastal location in which to live and work in the
Eastern Region.
■ An area which values its rich history and heritage.
■ An area of high aspiration and achievement.
■ The place which offers a good return on investment in
both its financial and human capital.
■ A key centre of support and innovation that has taken
advantage of the alternative energy opportunities arising
from the growth of off-shore wind farms.
By 2016 the District will have seen a high level of external
investment in new coastal renaissance projects as well as a
marked growth in both its traditional business base and new
business sectors.
These together with the traditional indicators of employment
levels and skills will determine how successful the approach
has been.
Investing in growth
The Council will take a proactive approach in its planning
role to ensure opportunities are grasped and new ways of
delivery are exploited. Tendring will be recognised as
opportunist and prepared to push boundaries in the best
interests of its residents and businesses. It cannot deliver in
isolation but it will:-
■ Review its financial strategy to maximise funding
opportunities including initiatives such as accelerated
development zones.
■ Develop and implement a property strategy to unlock
potential growth opportunities by using its assets as
catalysts for investment.
■ Work with Essex County Council to deliver a programme
of public realm improvements to produce vibrant
commercial and retail centres.
■ Exploit and support financial initiatives that help underpin
or deliver investment that in turn creates jobs and provides
new or enhanced facilities.
■ Promote the area to investment and institutional funders.
Opportunist and prepared
to push boundaries
An area of high aspiration
AND achievement ”
“
”
“
Walton
Harwich Quay
Brightlingsea

3. Coastal Renaissance
Tendring has the longest coastal and river frontage of any
district in the UK with the vast majority of its population living
within two miles of the water. From Mistley and Manningtree
onto the historic port town of Harwich past the traditional
seaside resorts of Walton, Frinton and Clacton right round to
Brightlingsea; Tendring offers a range of unique opportunities
on which to base the leisure economy. We intend to
capitalise upon these by:-
■ Implementing a separate Tourism Strategy with the private
sector to identify the investments and promotional
activities required to ensure that Tendring becomes the
destination of choice for visitors to the east coast.
■ Investing in the regeneration of Harwich to re-establish
it as the major heritage centre of Tendring; maximising
the potential of its role as a major gateway into the UK
for visitors.
■ Securing with our partners a new marina facility for the
east coast.
■ Taking a positive approach to the protection of our
coastline from changing sea-levels and the impact of
climate change on our coastline.
■ Developing Regeneration Action Plans for our key centers
of Clacton, Harwich, Walton, Brightlingsea and
Lawford/Manningtree/Mistley.
■ Focus the majority of new housing growth in Clacton.
All weather multi-purpose
facilities including a new
conference/entertainment
facility
A range of unique
opportunities on which to
base the leisure economy
21st Century resorts
The district has the capacity to reinvent itself as a major
seaside destination and become truly 21st century seaside
resorts offering high quality all year round visitor experience.
To achieve this we will:-
■ Develop major new all weather multi-purpose facilities
including a new conference/entertainment facility.
■ Promote investment opportunities to attract leading
brands and providers to Clacton.
■ Undertake further public realm improvements to the Town
Centre and connect it to the seafront to provide a
complete visitor experience.
■ With retailers and businesses develop a range of ‘twilight’
activities and events to bridge the gap between the
daytime and night economies.
■ Deliver specific initiatives to improve the visitor experience
e.g. compulsory customer care training for taxi drivers.
■ Develop and implement proposals to provide new facilities
on the seafront initially utilising the Council’s own sites as
catalysts for change.
■ Expand the events programme to provide activities and
attractions outside the traditional summer holiday period.
■ Promote the distinctive character of our resorts.
”
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Walton
Clacton

4. Getting Connected
The geography of the District and the distribution of its key
population centres make its current physical infrastructure a
serious impediment to longer term growth and prosperity.
The ability to improve journey times and access to all parts
of Tendring will have a massive impact upon the area’s
competitive position and improve its attraction to a wide
variety of inward investors. To achieve this we aim to:-
■ Seek to encourage the upgrading and improvement of the
A120 as a major trunk road priority.
■ Secure the improvement of the A133 from Frating
to Weeley and a new link road from the A133 to serve
West Clacton.
■ Secure appropriate upgrades to the road network to
improve cross-district accessibility.
■ Securing a new access road to serve the western part
of Clacton.
■ Ensure that all parts of the district are served by quality
public transport that provides access to services and jobs.
We also want to maximise the potential of Harwich as an
international gateway and a major port of entry for the
2012 Olympics.
A new business park for
Clacton with high quality
office, commercial and
retail opportunities
Dynamic Business
Environment
We support the diversification and strengthening of the
economy and want to stimulate the creation of the higher
quality jobs required to raise Gross Value Added (GVA) and
reduce the current levels of out-commuting by professional
and skilled staff. Supporting the development of existing
businesses will make the biggest contribution to our
economic success. We want Tendring to be known as an
area that is ‘Open for business’. To achieve this we will:-
■ Provide start-up and grow-on managed workspaces
with partners.
■ Facilitate the development of a new mixed use business
park on the outskirts of Clacton with high quality office,
commercial and retail opportunities.
■ Investigate innovative support packages such as rent and
rate ‘holidays’ to help new and growing businesses.
■ Ensure that the District’s planning policy the Local
Development Framework is flexible and receptive to
investment opportunities.
■ Allocate commercially deliverable employment sites.
■ Attract businesses in the creative and alternative energy
sectors to secure higher quality jobs for our residents.
Improved roads to assist
travel, reduce traffic through our
villages and make us competitive
and attractive to business
”
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5. People and Jobs
Our people are the most important asset and helping them
prepare for their working life is critical. The District needs a
trained and motivated workforce. A key target will be to
ensure that the number of young people who are not in
education, employment and training (NEET’s) is at or below
the national average. To properly equip our young people
with the skills a modern workforce needs we will:-
■ Actively promote a new further education academy to
serve the district.
■ Investigate introducing a local bursary scheme to ensure
all school leavers have access to work-based training.
■ Ensure that education and training is provided which
aligns with the needs of our key business sectors.
■ Ensure partners deliver targeted intervention to address
the specific needs of those living in the disadvantaged
parts of Tendring.
■ Proactively seek to increase the percentage of the
working age population with qualifications to above the
national average.
■ encourage life-long learning opportunities.
Our success depends on
attractive and prosperous
communities where people
want to live and work
Our Communities
Our success depends on attractive and prosperous
communities where people want to live and work. We need
to build upon the strong identities and individual character of
our key centres and market towns. We want to ensure that
all our communities enjoy the same quality of life and access
to services. There will be a focus upon the pockets of
deprivation across the District as a key part of our strategy.
We will:-
■ Take an innovative approach to planning and planning
policies in our town centres to encourage their
diversification and make them leisure time destinations
and not just shopping centres.
■ Continue to invest in the regeneration of Jaywick with
our partners.
■ Work towards ensuring that no area of the District is within
the top 20% of the most deprived areas in the UK.
■ Ensure a range of high quality housing to meet the needs
of current and future residents is delivered by developers.
■ Reduce rural isolation and improve communications by
securing high speed Broadband access to all parts of
the District.
■ Protect and preserve our rural environment.
■ Develop and maximise our cultural and heritage assets.
Education and training is
provided which aligns with
the needs of our key
business sectors ”
“
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Ardleigh

6. Further Information
Details of specific regeneration
projects being undertaken in Tendring
can be found on the website of the
Council’s regeneration company
INTend:
www.in-tend.org
Alternatively contact:
Mike Bateson
Head of Regeneration
Tendring District Council
Council Offices
Weeley, Essex CO16 9AJ
Tel. 01255 686139
Email: mbateson@tendringdc.gov.uk
Our People
Total population (2007): 146,200
Projected population
(2026): 172,000
Average Age: 45
(Region 38)
Residents who
are 65+: 27%
(Region 17%)
% residents 15
Years or less: 17%
(Region 19%)
% adults with
degree qualification: 13%
(Region 26%)
Number of people
of working age: 53%
(Region 61%)
Our Place
Households (2007): 67,000
% owner-occupied: 78%
(UK 68%)
% owned outright: 45%
(UK 29%)
% social housing: 10%
(UK 20%)
% private rented: 8%
(UK 9%)
Average house
price (2009): £155,885
(Essex £222,000)
Annual Rate of House
Building 2001-2008: 450
Schools:
Infant, Junior and
Primary Schools 40
Secondary Schools 7
Private Schools 3
Our Prosperity
Total Jobs: 41,000
% Job Seekers Allowance
claimants (March 0): 4.5%
(Region 3.5%)
People that live and
work in the district: 36,000
Commuting each day:
Out: 17,500
In: 5,000
Employment destinations:
Tendring 67%
Colchester 16%
London 9%
Average household
income: £22,000
(Region £26,000)
Tourism related
jobs (2007): 10%
(Region 8%)
Partners
To deliver our objectives will require that we work with a range of
partners including:-
■ Homes & Communities Agency ■ Business Link
■ East of England Development Agency ■ NHS North East Essex
■ Haven Gateway Partnership ■ Go-East
■ Federation of Small Business ■ Chambers of Trade
■ Colchester Business Enterpise Agency ■ Highway Agency
■ Tendring business community ■ Colchester Institute
■ Environment Agency ■ Essex County Council
■ University of Essex ■ Hutchison UK Ltd
■ Local Strategic Partnership ■ INTend
■ Job Centre Plus
Brightlingsea St. Osyth Air Show, Clacton