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Adam’s
Copywriting
Portfolio
WE PROUDLY ACCEPT THE FOLLOWING INSURANCE PROVIDERS:
Aetna PPO
Assurant
Careington
Cigna Radius
Delta Dental
Dentemax
Guardian
Humana
Bartusiak Dental Plan
Metlife
School Claims Services
Principal
United Health Care
Maverest
OFFICE HOURS:
Monday 7:30am -2:30pm, Tuesday 7:30am -5:00pm
Wednesday and Thursday 7:30am -6:00pm
Friday 8:00am – 2:00pm
www.drbarrybartusiak.com
Call Today (724) 225-3680
“How can you help my family maintain
good oral health?” Our preventive care
for children and adults includes:
-Regular cleanings & exams
-Digital X-rays
-Oral cancer screenings
-Advanced gum care
-Mouth guards to protect from grinding and sports injuries
-Periodontal therapy
“I’m dissatisfied with my smile,
what can I do?”
-Porcelain veneers
-Crowns
-Cosmetic Bridges
-ZOOM in office whitening
-Dental extractions
WE OFFER
SEDATION DENTISTRY FOR
APPREHENSIVE PATIENTS
“LET US CREATE THE SMILE OF
YOUR DREAMS! OUR TREATMENT
PLANS ARE CUSTOMIZED FOR EACH
PATIENT’S PERSONAL NEEDS.”
-DR. BARRY BARTUSIAK DMD
“LET US CREATE THE SMILE OF
YOUR DREAMS! OUR TREATMENT
PLANS ARE CUSTOMIZED FOR EACH
PATIENT’S PERSONAL NEEDS.”
-DR. BARRY BARTUSIAK DMD
Brochure
Direct Mail
OD Newsletter
 AECOS
IN ASPEN COLORADO
Presented by Theodore Perl, M.D.
CornealAssociates.com 3
A CASE STUDY
A 34 year-old patient with bilateral BCVA of 20/20 underwent LASIK
to correct their myopia of -3.25 + 0.50 x 085 and OS: -3.75 +
0.75 x 097.
One day post-op data conveyed no reported complications. As time
went on, the patient returned to the surgeon and had complaints
about their left eye being very blurry. The LASIK surgeon lifted the
flap, irrigated the cornea, prescribed topical steroids, antibiotics
and artificial tears for 1 week, then tapered. However the patients
vision worsened and the surgeon referred the patient out for a sec-
ond opinion. After seeing several cornea specialists throughout Long
Island, treatment options ranged from PTK, relift/irrigate to cornea
transplant. The patient’s BCVA was 20/400 OS.
After a lot of unknowns, the patient was referred to Corneal Associates
of New Jersey to see Dr. Perl. After examining the patient records,
Dr. Perl began to suspect Avellino Corneal Dystrophy (ACD), a rare
complication that can arise in people with certain genetic predispo-
sitions. ACD can cause blurry vision due to the build up of protein
in the cornea while in the healing process. In patients with Avellino
corneal dystrophy, a particular protein that is a normal part of the
healing process behaves differently than in patients who don’t have
this condition. In patients who don’t have this genetic condition, the
particular protein appears on the cornea early in the healing process
and then disappears completely after it has performed its natural
function. However, in patients with ACD, the protein continuously
accumulates, and the resulting opacity on the cornea can cause a
decrease in the quality a vision. In severe cases, a significant loss of vision may occur. This condition usually
develops slowly but can vary by person, according to a patient’s age, lifestyle and environmental exposures.
Avellino Lab USA has developed the first and only commercially available testing system, the Avellino DNA
Dual Test for LASIK Safety, for granular corneal dystrophy type 1 (GCD1) and granular corneal dystrophy
type 2 (GCD2), also known as Avellino corneal dystrophy (ACD). The company’s proprietary genetic di-
agnostics system provides fast, safe and affordable evaluations of an individual’s genetic predisposition to
having the GCD1 and / or GCD2 gene mutation. With the Avellino DNA Dual Test, Avellino Lab USA is
able to positively identify, with high accuracy, a patient’s GCD status. Based on the test’s results, patients
and their physician can make an informed decision when considering vision correction surgery.
BEST COURSE OF ACTION
Dr. Perl decided the best course of action would be stromal flap amputation. This surgery was conducted using the
iFS Laser, with 190u of tissue being removed. The dissected tissue was sent to Avellino Lab USA. After testing, the
patient tested positive for Avellino Corneal Dystrophy. After treatment the patient has BCVA of 20/40, a major
improvement over 20/400 BCVA when the patient first arrived at Corneal Associates. More importantly, the patient
knows exactly why they weren’t seeing well and is 20/happy.
Our own Dr. Perl of Corneal Associates,
presented at the AECOS conference
in Aspen Colorado in March. The
purpose of his presentation was to
educate other doctors on post LASIK
complications, using a first hand
example to demonstrate his point.
A few weeks before the meeting, a
patient with an extremely rare eye
condition came to Corneal Associates
of New Jersey to see Dr. Perl.
American-European Congress of Ophthalmic Surgery®
New Resident
Mailer
Press Release
Contact Info
It	
  is	
  important	
  to	
  note	
  I	
  did	
  not	
  design	
  the	
  pieces,	
  only	
  created	
  the	
  
content	
  and	
  provided	
  an	
  outline	
  of	
  the	
  project.	
  	
  Stubenbordt	
  Medical	
  
Marke=ng/Denali	
  Crea=ve	
  are	
  responsible	
  for	
  the	
  design	
  and	
  own	
  the	
  
individual	
  pieces	
  and	
  content.	
  	
  Should	
  you	
  with	
  to	
  discuss	
  any	
  
copywri=ng	
  opportuni=es	
  you	
  may	
  have	
  please	
  feel	
  free	
  to	
  reach	
  me	
  
via	
  the	
  contact	
  informa=on	
  below.	
  
Adamreents@gmail	
  .com 	
   	
   	
  
	
   	
  	
  
918.852.5826	
  

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Adam's Portfolio

  • 2. WE PROUDLY ACCEPT THE FOLLOWING INSURANCE PROVIDERS: Aetna PPO Assurant Careington Cigna Radius Delta Dental Dentemax Guardian Humana Bartusiak Dental Plan Metlife School Claims Services Principal United Health Care Maverest OFFICE HOURS: Monday 7:30am -2:30pm, Tuesday 7:30am -5:00pm Wednesday and Thursday 7:30am -6:00pm Friday 8:00am – 2:00pm www.drbarrybartusiak.com Call Today (724) 225-3680 “How can you help my family maintain good oral health?” Our preventive care for children and adults includes: -Regular cleanings & exams -Digital X-rays -Oral cancer screenings -Advanced gum care -Mouth guards to protect from grinding and sports injuries -Periodontal therapy “I’m dissatisfied with my smile, what can I do?” -Porcelain veneers -Crowns -Cosmetic Bridges -ZOOM in office whitening -Dental extractions WE OFFER SEDATION DENTISTRY FOR APPREHENSIVE PATIENTS “LET US CREATE THE SMILE OF YOUR DREAMS! OUR TREATMENT PLANS ARE CUSTOMIZED FOR EACH PATIENT’S PERSONAL NEEDS.” -DR. BARRY BARTUSIAK DMD “LET US CREATE THE SMILE OF YOUR DREAMS! OUR TREATMENT PLANS ARE CUSTOMIZED FOR EACH PATIENT’S PERSONAL NEEDS.” -DR. BARRY BARTUSIAK DMD Brochure
  • 4. OD Newsletter AECOS IN ASPEN COLORADO Presented by Theodore Perl, M.D. CornealAssociates.com 3 A CASE STUDY A 34 year-old patient with bilateral BCVA of 20/20 underwent LASIK to correct their myopia of -3.25 + 0.50 x 085 and OS: -3.75 + 0.75 x 097. One day post-op data conveyed no reported complications. As time went on, the patient returned to the surgeon and had complaints about their left eye being very blurry. The LASIK surgeon lifted the flap, irrigated the cornea, prescribed topical steroids, antibiotics and artificial tears for 1 week, then tapered. However the patients vision worsened and the surgeon referred the patient out for a sec- ond opinion. After seeing several cornea specialists throughout Long Island, treatment options ranged from PTK, relift/irrigate to cornea transplant. The patient’s BCVA was 20/400 OS. After a lot of unknowns, the patient was referred to Corneal Associates of New Jersey to see Dr. Perl. After examining the patient records, Dr. Perl began to suspect Avellino Corneal Dystrophy (ACD), a rare complication that can arise in people with certain genetic predispo- sitions. ACD can cause blurry vision due to the build up of protein in the cornea while in the healing process. In patients with Avellino corneal dystrophy, a particular protein that is a normal part of the healing process behaves differently than in patients who don’t have this condition. In patients who don’t have this genetic condition, the particular protein appears on the cornea early in the healing process and then disappears completely after it has performed its natural function. However, in patients with ACD, the protein continuously accumulates, and the resulting opacity on the cornea can cause a decrease in the quality a vision. In severe cases, a significant loss of vision may occur. This condition usually develops slowly but can vary by person, according to a patient’s age, lifestyle and environmental exposures. Avellino Lab USA has developed the first and only commercially available testing system, the Avellino DNA Dual Test for LASIK Safety, for granular corneal dystrophy type 1 (GCD1) and granular corneal dystrophy type 2 (GCD2), also known as Avellino corneal dystrophy (ACD). The company’s proprietary genetic di- agnostics system provides fast, safe and affordable evaluations of an individual’s genetic predisposition to having the GCD1 and / or GCD2 gene mutation. With the Avellino DNA Dual Test, Avellino Lab USA is able to positively identify, with high accuracy, a patient’s GCD status. Based on the test’s results, patients and their physician can make an informed decision when considering vision correction surgery. BEST COURSE OF ACTION Dr. Perl decided the best course of action would be stromal flap amputation. This surgery was conducted using the iFS Laser, with 190u of tissue being removed. The dissected tissue was sent to Avellino Lab USA. After testing, the patient tested positive for Avellino Corneal Dystrophy. After treatment the patient has BCVA of 20/40, a major improvement over 20/400 BCVA when the patient first arrived at Corneal Associates. More importantly, the patient knows exactly why they weren’t seeing well and is 20/happy. Our own Dr. Perl of Corneal Associates, presented at the AECOS conference in Aspen Colorado in March. The purpose of his presentation was to educate other doctors on post LASIK complications, using a first hand example to demonstrate his point. A few weeks before the meeting, a patient with an extremely rare eye condition came to Corneal Associates of New Jersey to see Dr. Perl. American-European Congress of Ophthalmic Surgery®
  • 7. Contact Info It  is  important  to  note  I  did  not  design  the  pieces,  only  created  the   content  and  provided  an  outline  of  the  project.    Stubenbordt  Medical   Marke=ng/Denali  Crea=ve  are  responsible  for  the  design  and  own  the   individual  pieces  and  content.    Should  you  with  to  discuss  any   copywri=ng  opportuni=es  you  may  have  please  feel  free  to  reach  me   via  the  contact  informa=on  below.   Adamreents@gmail  .com             918.852.5826