Actus Mobile has developed a secure mobile transaction Authentication platform – m:Cypher® which prevents online fraud and solves key issues by providing a secure eco-system for mobile and wireless devices. The m:Cypher® Mobile Security Platform provides 100% secure end-to-end mobile transactions on over 95% of mobile phones in the market today i.e. smartphones, tablets as well as feature phones. m:Cypher® virtual 'Chip & Pin' for mobile transactions, Enabling Frictionless Fraudless mobile Commerce through Transaction Security and Authentication Technology.

1. m:Cypher®Overview
15thOctober 2014

2. Payment
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Authenticated
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PCI Compliant
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Fraud-free
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Non-Repudiated
Security
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P2PE
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Man-In-The-Middle
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Malware
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Data Protection
Transaction
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Unique ‘Fingerprint’
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Encrypted
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2-Factor Authentication
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Strong Authentication
User Experience
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Simple
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Secure

Fast
= Frictionless, Fraud-Free Mobile Transacting
®
Virtual Chip & PIN
User View
Payments Industry View

3. Fraud Prevention
m:Cypher® Fraud Prevention Technology:
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m:Cypher® combines Encryption, Transaction Fingerprinting and Multi-factor Authentication to protect against Fraud, Repudiation, Phishing, MITM and 3rd-party intrusion;
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m:Cypher® bonds the User, mobile Device, mobile App, and the Service Provider (e.g. Merchant, Issuer, Bank etc.) into a unique, secure, and trusted 1-2-1 relationship;
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Each m:Cypher® secured transaction is fully Authenticated beforepresentation for Authorisation;
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m:Cypher® is a mobile-friendly, enhanced security extension of 3D Secure for the mobile channel (4D- Secure);
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A Simple, Secure, Fast User Experience for mobile transacting;

4. Business Benefits
Seamless User Experience for mobile customers resulting in:
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Increased Conversions and Reduced Abandonment;
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Increased Transactions Values (AOV);
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Increased Transaction Volumes (ATV);
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Reduced Fraud, Chargebacks & Costs;
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PCI & Data Protection Compliance for Merchants;

5. Card Holder Benefits
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Simple ‘Checkout’ Feature;
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Frictionless Experience;
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Confidence to Safely Transact;
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Card Never Stored on Device;
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Personal Data Protection;
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POS/ATM Authentication;
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m-Commerce Anytime, Anyplace;
Merchant Benefits
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Increase Transactions;
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Reduce Fraud;
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P2PE;
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Reduce Chargebacks;
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Data Protection Compliance
•
PCI Compliance
®
Acquirer Benefits
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Reduced Fraud (& Costs);
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Reduce Chargebacks (& Costs);
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Reduced PCI Costs;
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Increased Transaction Volumes;
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Increased Transaction Values;
Issuer Benefits
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Increased Transactions;
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Reduced Fraud (& Costs);
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Reduce Chargebacks (& Costs);
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Reduced ‘False’ Positives;
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Mobile version of 3DS;
Card Not Present
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In-App Payments;
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On-Device Payments;
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Bill Pay;
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Funds Transfer;
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Micro Finance
Card Present
•
Chip & PIN
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Micro Merchants;
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Payments ‘on the go’;
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In-Aisle Payments;
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Q-Busters;
Card Near Present
•
Card Virtualisation;
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NFC & 3D Barcodes;
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Payments;
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Click & Collect;
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Loyalty, etc.;
m:Cypher® Platform –Virtual Chip & PIN

6. m:Cypher® Platform
Platform
m:Cypher
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Acquirers
•
Payment Processors
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Issuers
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Payment Processors
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Issuers
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Payment Processors
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Issuers
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Card Schemes
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Merchants
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Acquirers
SDK
In-App Purchasing
In-App Transacting
MPG
On-Device Purchasing
On-Device Transacting
MCTA
On-Device 2-FA
CP/CNP (Online, MOTO)
AUTH
Transaction Authentication
4 DS
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SDK –Software Toolkit;
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MPG -Mobile Payments Gateway;
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MCTA –Multi-Channel Transaction Authentication;
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AUTH –Transaction Fingerprint Authentication;

7. Merchant Data Centre
Online Card Processing
Mobile Ecosystem
Card Present
Card Near Present/MCTA
PSP
Card Schemes
Mobile Network
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At Payment, m:Cypher® Slide-2-Pay connects to m:Cypher® Server via HTTPM
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m:Cypher® Client Encrypts & Signs Transaction and Sends with Virtual ‘Fingerprint’ to TA m:Cypher® Server
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TA m:Cypher® Server Validates ‘Fingerprint’ & Signature and Authenticates Transaction
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Only Authenticated Transaction sent to Merchant for Decryption and Processing
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Merchant e-Com Server Sends Transaction for Authorisation as Normal
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Settlement Made Directly to Merchant’s Bank Account
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Secure, PCI Compliant, Fully Authenticated Transaction
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The m:Cypher® Secure Transaction Journey
Merchant Bank Account
e-Commerce Server
Issuer
Payment
Processors
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
Authorise/Decline?
Authentication
Authorisation
Trust Authority
Data Centre
Authenticated
Y/N?
Card Not Present

8. m:Cypher® Secure Authentication Technology Platform:
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All Data Encrypted on Mobile Devices and In-flight for Data Protection;
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Mobile Fingerprinting of transactions for Fully Authenticated Transactions;
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2-Factor Authentication combined with Strong Authentication forFully Authenticated Users;
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All Communications Encrypted for Point-2-Point Encryption;
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Mobile Friendly, Secure extension of 3D Secure (4-DS) for Fraud Prevention;
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Service Provider becomes Trust Authority for Secure, Known End-2-End Transactions;
®
Summary

9. m:Cypher® enables frictionless, secure m-Commerce:
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Native In-App and on-Device Express Secure Payment;
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“Virtual Chip & PIN”;
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Triple-play for m-Commerce:
i.
Card Present, Card Near Present, Card Not Present;
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User Friendly, Secure Extension of 3D Secure to mobile commerce (4 DS);
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User Friendly, Secure Front-End to Online Wallets;
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Multi-layer Encryption, Mobile Transaction Fingerprinting & Multi-Factor Authentication;
Summary contd.
®

10. Enabling Frictionless, Fraud-less Online Transacting
®