Your website has been open to the public for a long time. But no result from the audience? Then you need digital marketing services. Here is a presentation about why and how you want digital marketing services by Achyut Labs. By that, you will find your answers. https://www.achyutlabs.com.au/digital-marketing

2. What is Digital Marketing?
Digital marketing, also called online marketing, is the promotion of
brands to connect with potential customers using the internet and other
forms of digital communication.
This includes not only email, social media, and web-based advertising,
but also text and multimedia messages as a marketing channel.
Digital marketing uses many of the same tools as inbound marketing—
email and online content, to name a few.
Digital marketing considers how each individual tool
can convert prospects.

3. Achyut Labs are providing you the best
digital marketing services.

4. SEO - Search Engine Optimazation
SMO - Social Media Optimization
SMM - Social Media Marketing
PPC - Pay Per Click
CONTENT MARKETING
SEM - Search Engine Marketing

5. Search Engine Optimization (SEO) is the act of
optimizing a website's technical configuration,
content relevancy, and link popularity such that its
pages are easier to find, more relevant and popular to
user search queries, and hence rank higher in search
engines.
Search Engine
Optimization

6. Search engine marketing (SEM) is a digital
marketing strategy that is used to increase a
website's visibility in search engine results pages
(SERPs).
one of the most effective ways to grow your
business and reach new customers.
Search Engine
Marketing

7. Social media optimization (SMO) is the use of social media
networks to manage and grow an organization's message and
online presence.
As a digital marketing strategy, social media optimization can be
used to increase awareness of new products and services, connect
with customers, and mitigate potential damaging news.
Social media
Optimization

8. The term social media marketing (SMM) refers to the use of social media and social
networks to market a company's products and services.
Advantages of social media marketing
 Reach a wider audience
 Improved customer satisfaction
 Cost-effective tool
 Increase website traffic
 Gain better insights.
Social media
marketing

9. Pay-Per-Click, is an online advertising model
where advertisers run ads on a platform such as
Google Ads and pay a fee every time someone
clicks on it.
Run almost any search on Google (or Bing), and
you will see ads displayed at the top of the results
page.
Pay per click

10. Content marketing is a marketing strategy used to
attract, engage, and retain an audience by creating
and sharing relevant articles, videos, podcasts, and
other media.
This approach establishes expertise, promotes
brand awareness, and keeps your business top of
mind when it's time to buy what you sell.
Providing helpful and entertaining content can
form a strong bond between your brand and
customers that continues to grow and strengthen
over time.
Content
marketing

11. Search Engine Results Pages (SERP) are
the pages displayed by search engines in
response to a query by a user.
The main component of the SERP is the
listing of results that are returned by
the search engine in response to
a keyword query.
Search Engine
result page

12. Paid search is a form of digital marketing where
search engines such as Google and Bing allow
advertisers to show ads on their search engine
results pages (SERPs).
Paid search works on a pay-per-click model,
meaning you do exactly that – until someone clicks
on your ad, you don't pay.
Paid search

13. Keywords are the words and phrases
that people type into search engines to
find what they're looking for.
 Digital
Marketing
Agency
 Achyut
Labs
keywords

14. 10
100
1 k
10 k
10% 90%
75%
50%
25%
SEARCHES
KEYWORDS
Long tail keywords are search
phrases with longer word counts.
Their length makes them more
specific than searches with fewer
word.
Long tail
keywords

15. The sitemap . xml
file is typically
located in the root
directory of your
domain.
A sitemap is a file where
you provide information
about the pages, videos, and
other files on your site, and
the relationships between
them.
Search engines like Google
read this file to crawl your
site more efficiently.
ex: https://www.achyutlabs.com.au/sitemap.xml
sitemap

16. A robots. txt file tells search engine
crawlers which URLs the crawler can
access on your site.
This is used mainly to avoid
overloading your site with
unnecessary requests; it is not a
mechanism for keeping a web page
out of Google.
Robot txt

17. Do you have any questions?
https://www.achyutlabs.com.au/digital-marketing
+61 457 454 857
info@achyutlabs.com.au
thanks