This document discusses targeting a specific audience for a music magazine. It shows an image of the stereotypical rock fan that represents the target viewer. This rock-inspired look and passionate persona will appeal more to a loyal, regular fan base rather than casual fans. Catering specifically to this well-defined audience will make them feel cared for and keep the magazine's main audience happy.

1. This is a image of what I’d expect my typical
audience to look like. The stereotypical “rock
image” is replicated in his appearance and it is a
typical “rocky” look.
This appearance, and the typical rocky “persona”
are the typical traits that I want my magazine
viewers to have – as they will make a better
audience than that of an audience that doesn’t
have a passionate interest for the subject.
The person in the photograph has these traits, and
viewers like this are what my magazine is aiming to
cater to – as a loyal fanbase is much more likely to
purchase on a regular basis than that of a casual
fanbase.
Catering to a specific audience will make that
audience feel cared for and keeping a specific and
main audience happy is the main target for our
magazine.