Translation Demand Up but-not-prices

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Translation Demand Up but-not-prices

  1. 1. Translation Demand is Up, But Not PricesThis article was originally published on the Acclaro blog.Category: Global Trends Last month Common Sense Advisorypublished a report with findings from a global survey of 651 language service providers (translation firms) and freelancers in 75 countries about their pricing structures, processes, and customer bases. The report includes pricing data in average prices for 156 language pairs, as well as the major 10 languages with the greatest global economic impact (i.e., French,Spanish, Chinese).Below are three key findings from the report:Automation and technology integration is benefiting everyone. Translation vendors thateffectively use technology to partially automate the translation process can offer substantialsavings to businesses. Whether its using translation memory to process previously translatedtext or providing human post-editing services for machine-translated text, there is a highpotential for cost efficiency.Pricing by source content is standard. Most respondents (72.5%) said they base pricing onthe source content they receive versus just 13% who charge by the words that they generate.Other factors contribute to pricing structure, such as the client and the complexity of the job.Extra-cost fees might include terminology research, project management, testing, qualitycontrol checks and preparation of final materials.Its a good time to localize. As more businesses look to foreign language markets as a sourceof growth, demand for translation and localization services has lifted 13%. However, thatdoesnt mean that prices have gone up in kind. In fact, some language pairs have dropped.French and German translations remained relatively stable. And among the world’s top 10languages, English into Russian showed the most price compression over that period.Page 1: Translation Demand is Up, But Not Prices Copyright © Acclaro 2012
  2. 2. Interested in "whats next"? The CSA report also lists the 23 “next-wave languages” used inrapidly developing markets or in countries that are important to the global supply chain. Arabicand the languages of India, for instance, are high on the list.About Acclaro: Acclarois an international translation and localization company thathelps the world’s leading brands succeed across cultures. We specialize inwebsitetranslation, marketing campaigns, documents and software localization to give clientsan authentic voice in key language markets. North America: 1-866-468-5106 Worldwide: +1-914-468-0222 www.acclaro.comsales@acclaro.comPage 2: Translation Demand is Up, But Not Prices Copyright © Acclaro 2012

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