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How Ohh! Bites Used Social Approval Model to Earn Shelf Space in 1000+ Stores
- 1. With only 7,380 followers on Instagram... Discover how Ohh! Bites Used The "Social Approval Model" To earn shelf space on Walmart and Whole Foods Shelves.
- 2. You are about to discover ... How this 26-year-old CPG founder earned Shelf space in over "1000 Stores across Canada" (Forbes) without paid ads, a massive social media following, or a website designed for optimal conversions.
- 3. The growth of the brand (Ohh! Bites) has earned the founder and her company media publicity ....
- 4. Featured on Forbes 30 Under 30 - Food & Drink Brittany Charlton, 26, Founder of Ohh! Foods
- 6. Let's get into how she used The "Social Approval Model" to earn shelf space.
- 8. One common and obviuos mistake CPG brands make is .... creating a "me too" product like David Ogilvy says. Retailers want a product that has a "point of difference" from other products in their stores.
- 9. "Points of Difference" Equals massive Retail orders
- 10. "Points of Difference" for Ohh! Bites
- 11. Ohh! Bites targets people who have challenges finding tasty snacks that don't trigger allergies. Understanding your target Market
- 12. Ohh! Bites knows their target market (people with allergies) avoid ingredients they don't know. So they made an effort to emphasize that their products only have 5 ingredients or less Tip - tell them what each ingredient does to enhance the products taste or eating experience. Emphasizing simplicity
- 13. Examples of CPG Brands with "Points of Difference"
- 14. HOW DOVE BECAME A HOUSEHOLD NAME Dove identified a problem with other soap brands "They dried your skin" So they "positioned" their product to solve the problem of dry skin.
- 15. HOW RXBAR Grew to $160M a year. Everyone uses these claims - "No gluten" "No Gmo" "No Dairy" No one just has 3 ingredients in a protein bar $2M (2014) $160M (2017)
- 16. CASE STUDY: MID-DAY SQUARES In the next few slides I am going to create "points of difference" to redesign this package for higher retail sales. This is a Real Brand with 72.2K followers on Instagram and 11K followers on Linkedin Wish me Luck!
- 17. No A Kit-Kat 12 g Protein Almond Crunch Chocolate bar No Refined white sugar HOW TO PROPOSE YOUR "POINT OF DIFFERENCE"
- 18. No A Kit-Kat 12 g Protein Almond Crunch Chocolate bar No Refined white sugar "Create an enemy" Point of Difference Prove your Case HOW TO PROPOSE YOUR "POINT OF DIFFERENCE" Emphasize your Point of diffference
- 19. Create an enemy Source - https://imgur.com/gallery/RPBK3sF/comment/492740767
- 20. No Man-Made ingredients 12 g Protein Almond Crunch Chocolate bar No Refined white sugar HOW TO PROPOSE YOUR "POINT OF DIFFERENCE"
- 21. HOW TO PROPOSE YOUR "POINT OF DIFFERENCE" "what we are not" Point of Difference Emphasize your Point of diffference No Man-Made ingredients 12 g Protein Almond Crunch Chocolate bar No Refined white sugar "No man-made ingredients" is another way of saying overused claims such as " No Artificial Flavors" or "No Artificial colorings"
- 22. CURBS MID-DAY HUNGER 12 g Protein Almond Crunch Chocolate bar 4.9 on Made with Fibrous ingredients 66g HOW YOU CAN PROPOSE YOUR "POINT OF DIFFERENCE"
- 23. HOW YOU CAN PROPOSE YOUR "POINT OF DIFFERENCE" CURBS MID-DAY HUNGER 12 g Protein Almond Crunch Chocolate bar 4.9 on Made with Fibrous ingredients 66g "Solution to Problem" Point of Difference Prove your case We know fiber keeps us full Social Proof
- 24. IF WANT HELP IMPLEMENTING RETAIL SCALING STRATEGIES DM ME ON LINKEDIN abubakaralfaki@gmail.com