2. GOAL
To create a
fashionable
underwear
brand, focused
on quality and
cAodmopfto rat .unique
selling point
with a
charitable
giving USP.
.
GREAT
UNDIES www.greatundies.com
3. MARKET
INFO o The Global
underwear
market was
estimated to be
worth over
$30Billion in
2013
o The annual UK
market alone
is estimated to
be in excess of
£3 billion,
double this
figure if you
include
lingerie.
Sources: Drapers / Mintel
GREAT
UNDIES www.greatundies.com
4. QUALITY & COMFORT
For Men 3 Styles in cotton
or modal with spandex /
lycra in 3 styles.
Hipster Boxer Brief
Women 2 styles of knicker and 2 bras
GREAT
UNDIES www.greatundies.com
5. SALES
Co OHnlAinNe –N VEia LouSr
fantastic website.
o Social – Spread
the word and
recommend.
o Retailers – Our
charitable USP
will be used to
build key
relationships
with selected
high street
retailers. The
charitable
aspect will
.
help the GREAT
UNDIES brand
GREAT
UNDIES www.greatundies.com
6. CHARITABL
Eo 50pence per item
donated to men’s
or women’s cancer
o cMheanrsi tCiehsa.rities
(prostrate &
testicular)
Womens Charities
(cervical & breast)
o 50/50 donation 25p from
GREAT UNDIES and 25p from
participating retailer in
physical stores.
Full 50p from sales
directly from our own
great website.
.
GREAT
UNDIES www.greatundies.com
7. LEGACY
“Check yourself
out” guides
provided in
pSrtoedpu bcyt sptaecpk aging.
instructions to
check for lumps.
Potential
symptoms check
list to spot hidden
signs of the
cancers of our
supported
charities.
You know the idea and pitch,
please help us to make it work!
.
GREAT
UNDIES www.greatundies.com
8. What next if
we win
Test our product samples
and with feedback choose
our preferred supplier/s.
Set up the GREAT website
to market and sell GREAT
UNDIES.
Take our GREAT UNDIES out
to meet the retailers and
get them in stores.
GREAT
UNDIES www.greatundies.com
