In this presentation, we have mentioned the crucial elements that need to be taken care of while writing a real estate website content.

1. ESSENTIAL ELEMENTS OF A REAL
ESTATE WEBSITE CONTENT

2. Though a Real Estate Website has many
elements to cater to but few elements are crucial to
the success of the Website Content.
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3. THE PROPERTY SEARCH BAR
AND THE SPACE ABOVE THE PROPERTY
SEARCH BAR
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4. 4

5. 5
This should be placed in the first fold of the landing page.
Rather than telling users about who you are or other such things ,
cater to their intent in the first fold of the landing page by placing
the property search bar.
The Header above it is most important as it immediately states
the value you are offering.

6. HOW TO BOOK SECTION?
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7. 7
How to book a home, or rent one, or sell one is the second most important
section?
Each and every step of booking, renting and selling must be detailed out
with mention of all the verification and other documents required along
with the time required.
All the costs must be detailed out. Most online audience, most of the time,
search for all the charges (the small and the big) that would be required to
book a property, rent a house or sell.

8. FLOOR PLAN AND AMENITIES
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9. ✗ The top bottom view of the floor
plan, along with the actual
carpet area is another important
element.
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10. 10
IMAGE SOURCE:
EDRAWMAX

11. 360 Degree
Virtual TOUR
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Often times real estates websites fail to understand how a 360
degree virtual tour or the video of the property amps up their
website and traffic.

13. 13
LOANS, REPAYMENT AND
INSTALMENTS

14. ✗ The more clear your loans, repayments,
installments, charges involved are, the
more trustworthy your website becomes.
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HAVE A DEDICATED SECTION SHOWCASING
REPUTED BUILDERS ASSOCIATED WITH YOU,
GOVERNMENT ACCREDITIONS EARNED
AND REWARDS, NUMBER OF HOUSES SOLD,
RENTED OR BOUGHT THROUGH THE
COMPANY.

16. With years of experience, LexiConn has aced the art of creating
appealing, relevant and successful website content, blogs and
articles for real estate .
Write to us at – hello@lexiconn.in
Or Visit Us at : www.lexiconn.in