In this presentation, I have detailed what is deep linking and what are the different benefits of deep linking. Deep Linking is any link that directs a user to an app page or content in interior pages within the website bypassing the home page or other interstitial pages. It involves placing a link on a keyword or CTA button that directs the users to specific conversion pages like product/form or app pages, deep within the website, rather than the home page or other pages.

1. WHAT IS DEEP LINKING?

2. Deep Linking is any link that directs a user to an app page or content in interior pages within the
website bypassing the home page or other interstitial pages.
It involves placing a link on a keyword or CTA buttons that directs the users to specific conversion
pages like product/form or app pages, deep within the website, rather than the home page or other
pages.

3. Why build deep links or links to pages beyond the
home page?
Those who are new to backlinks building focus solely on building or directing links to the site’s
home page.
Yes, it is justifiable to some extent because home page acts as the gate for all your pages and
carries the entire essence of your brand. But it creates a bad backlink portfolio with majority of
links directed to one page and also the links are not every specific to user intent.
Building links to pages beyond the home page is called deep linking and it helps in serving user
intent more.

5. ACCORDING TO
BLOGGINGX

6. ACCORDING TO
BLOGGINGX
• When someone links to one of your old blog posts, it’s a signal to
Google that your old content is still relevant to date. By this, you increase
the chances of your blog post being ranked higher for some of the
keywords.
• Spreads the authority uniformly. When you link excessively only to the
homepage of your site, as I’ve said earlier, only the page authority of the
homepage will be increased. If you want to rank all of your blog posts higher
in SERPs, you have to increase the page authorities of your blog posts. This
is made possible with the help of deep linking.

7. ACCORDING TO
BLOGGINGX
By linking only to the homepage of your blog, you appear spammy. Many of
the spam sites, tend to buy backlinks only for the homepage of their site and try
to rank it. By following deep linking, the links appear natural and less likely be
marked as spam by Google.
By targeting only the homepage for your link building, you are trying to rank
for only a few keywords. With the help of deep linking you are helping your inner
blog posts to rank well for more keywords, it helps you achieve anchor text
diversity.
People who naturally link to your blog tend to link to your content i.e.
specific post rather than just linking out to the homepage. These people link out
to your content because they find your content to be relevant to the content you
are writing. That’s the beauty. Natural deep linking strongly acts as content
relevancy signal to Google.

8. THANK YOU