Keyword Cannibalisation refers to many web pages of your website competing for the same keyword or phrase. In this presentation, I have detailed out various effects of keyword cannibalisation. The effect of keyword cannibalization Low CTR ( as CTR gets split amongst pages), Diminished page authority ( as the authority gets distributed amongst the pages), Lower Conversion Rate, Lowering traffic owing to confusion amongst visitors which page to refer to for their information. Dilution of backlinks, Increases the crawl budget (especially significant for large e-commerce sites)

1. KEYWORD
CANNIBALISATION

3. Keyword Cannibalization refers
to many web pages of your
website competing for the same
keyword or keyword phrase.

4. THETERM ‘CANNIBALIZATION’ BECAME MORE
FAMOUS IN RECENTTIMESWITH STEVE JOBS.

5. HE LITERALLY ASKED HISTEAMTO CANNIBALIZE
THEIR OWN PRODUCTS.

6. THE LOGIC…

7. SO, WE SAW A KIND OF DESIGN REVOLUTION WITH
APPLE LAUNCHING VARIOUSVERSIONS OF ITS OWN
PRODUCTS, EACH BETTERTHANTHE PREVIOUS ONE
AND KILLINGTHE PREVIOUS ONE.

8. ■ But the same doesn’t hold true for the
online world because you can’t produce
a better version of any search queries.
■ Search queries are search queries,
nothing more and you can either rank on
one of them or many of them.
■ Moreover, you can’t go on producing
better versions of pages all the time and
publishing them as a separate web page
with the same search term or keyword.

9. THE LOGIC…

10. THE LOGIC…

11. The Effect of Keyword Cannibalization
•Low CTR ( as CTR gets split amongst pages)
•Diminished page authority ( as the authority gets
distributed amongst the pages)
•Lower Conversion Rate
•Lowering traffic owing to confusion amongst visitors
which page to refer to for their information.
•Dilution of backlinks
•Increases the crawl budget (especially significant for
large e-commerce sites)

12. THE EXCEPTIONS…