2. Business Analytics
• Methods and techniques that are used by organization to measure
performance
• Used to find the weaknesses in existing processes
• Helps in decision support systems
3. Business Analytics Applications
Management of customer relationships
Financial and marketing activities
Supply chain management
Human resource planning
Pricing decisions
Sport team game strategies
4. Importance of Business Analytics
• BA helps in understanding the data
• BA is vital for businesses to remain in competition
• BA helps in analyzes past performance
5. Importance of Business Analytics
• BA uses optimization techniques
• BA helps in predict sales based on price
• BA helps to to maximize sales revenue