This document summarizes a presentation about marketing footwear through an e-commerce website. It discusses the growth of the footwear industry in India and advantages of digital marketing. It also outlines features of the website and admin panel, as well as the importance of search engine optimization for driving traffic to the site. The presentation concludes by committing to provide a competitive quote for these digital marketing services.

1. Presentation
<EDEN SANDAL WEAR>
Abhishek Banerjee
Head of Marketing and Sales
(Executive MBA, IIM Calcutta)

2. Enfracom Group
 Camycent Solutions Private Limited
 Enfracom Solutions Private Limited
 Enfracom Consultancy Private Limited
 Enfracom Construction Limited
 Enfracom Energy Private Limited

3. Mission
To make better and cheaper business solutions which can
be affordable to organization in every level.

4. Share of Leather & Non- Leather Footwear Production
(2012-13)

5. Organized Sector is Growing at 15%.

6. The Domestic Footwear Market.

7. Reason of Growth of Footwear Industry.
Growing Fashion Conscious Consumers.
Increased disposable income of urban middle class.
Abundant Availability of Raw Material.

8. Indian Footwear Market by Category (%).

9. Footwear Market by Type (%).

10. E-Commerce

11. E-Commerce Market in India.
Shoes- 16.3% in 2014.

19. Website.
How it Works.
Design Your Own Shoe.
Gallery.
Gift.
Style Advise.
Help.

20. Features of the Website.
Account(Login/Sign Up)
Add To Cart.
Buy.
Shipping and Delivery.

21. Admin Panel Features.
Site Management.
Analysis And Reporting.
Checkout, Payment and Shipping.
Order Management.
Customer Account.

22. Now YOU have a Great Website.
But How to Reach to Your
Target Audience?

24. Advantages of Digital Marketing.
 It's more affordable to deploy than traditional marketing and advertising.
 Digital Marketing is mOre Cost Effective.
 Digital marketing goes from planning to execution more quickly.
 Digital marketing gives fans/viewers/readers a chance to share your
content.
 Digital marketing campaigns are easier to attach to other campaigns.
 Digital marketing campaigns have longer shelf lives.
 It's easier to change or stop a digital marketing campaign after it starts.
 Digital marketing gives the brand more time and space to tell its story.

26. Why You Need an SEO?
85% of all traffic on the internet is referred by search engine.
90% of all user don’t look past the first 30 result(most only
view top 10).
It is the most cost effective advertisement.

36. We Commit You to Quote the best Price in
The Market.

37. Thank You.