Ponytail is a Online clothing brand in Pakistan established in 2021. It offers wide range of streetwear and Gym Wear outfits.

2. Overview of the Company
• We focus on integration of fashion and
aesthetic
• Brand that specializes in creating high-quality
• Fashion should not only look good, but also do
good.
• Reflect a modern, yet timeless aesthetic that is
both functional and fashionable. not only look
good, but also do good

3. Targeted Market
• Demographic: Men and women aged 16-45
• Psychographic: Individuals who value
individuality, creativity, and inclusivity and seek
clothing that reflects their unique personality and
values.
• Geographic: Areas where there is a greater
awareness and appreciation of sustainable
fashion.
• Behavioral: Customers who are willing to
support brands that prioritize ethical and
environmental practices.

4. • Brand differentiation: The clothing brand
should have a unique style and value
proposition that sets it apart from competitors.
• Pricing strategy: The brand should determine a
pricing strategy that balances profitability with
affordability

6. Digital Printing

7. Reflective Hoody

8. Hidden Printing

9. Reflective
Jacket

10. Glow in the
dark

11. Revenue
• January (2.5 Million)
• February (3 Million)
• March (3.3 Million)
• April (3.2 Million)
• May (3.6 Million)