1. Introduction of keynote speaker:
Dr. Mainak Ghosh, PhD, M.Des, B.Arch.
Professor & Former Head of the Department, Architecture
Joint Director, School of Cultural Texts & Records,
Jadavpur University, Kolkata
With more than sixteen years of experience, Mainak Ghosh, is Professor and
former HoD of Department of Architecture, Jadavpur University, Kolkata. He is also
the Joint Director of the “School of Cultural Texts and Records” there. Previously
he was faculty in IIT Kharagpur. He has a robust academic-industry experience,
with unique combination of background in architecture, with blend of industrial
design and digital domain, with special focus on culture and community. Awardee
of double gold medals in academics and industrial innovation award, has worked
on various projects and publications internationally. His artwork has been
exhibited in Berlin from India.
Views on the presentation and advise delivered:
Public places cast an impression on the user or visitor of the place. However, there
exists a substantial gap in analysing and understanding this impression
scientifically. Human beings take crucial decisions based on this environmental
perception which in turn has ramifications upon feelings and emotions. This
directly or indirectly impacts on image building, financial and well-being aspects.
The objective of the present study is to demonstrate the gap that exists between
individual's visual perception and the visual aesthetic of the urban environment.
The experiments executed in this study have generated heat maps for
attractiveness, organization, novelty and smartness; which share lots of common
aspects. It was noted that given the nature of the heat maps, there are certain
pivotal elements, which dictate the aesthetic impression of the observer. Text is
one of the elements, which garners attention as it engages the observer in a
conscious thought process. Further, the definition of smartness given to the
participants has corroborated the findings of this experiment.
Report on jury member Dr. Mainak
Ghosh.
ARYAN AGARWAL 2000701032
