2. “In Africa, football is NOT a religion.
But it is everything a religion SHOULD be”
– Ian Brower
3. WHATIS5v5?
3
thefastestgrowingformofFOOTBALLintheworld
moreaction.moregoals.morefootball.FivesFutbol
bringsthisexciting,fastpaced,end-to-endgametoSouth
Africa
Urban locations, short game times, small pitches and manageable team sizes make the small
sided game (5v5) more accessible than conventional football (11v11).
5-a-side is played on state-of-the-art, all weather, floodlit, synthetic grass facilities. It is played all
year round, rain or shine, day and night. 5v5 is played by a wide range of demographics including
males, females and juniors across all social and economic backgrounds.
More touches and more opportunities on the ball means the small-sided game fast tracks
football development. The likes of Brazil and Spain accredit much of their international footballing
successes to the small-sided-game.
Transcendsrace,cultureandsocio-economicbarriers
themodernAdaptionofthebeautifulgame
4. 4
FIVESFUTBOL
fiveshave‘africanised’theUK5v5model
FivesFutbolismorethanajustafacility
Fives Futbol is open 7 days a week and offers a variety of products at their 5-a-side
venues. Fives run and manage adult leagues and junior coaching programs (Fives
Soccer School). Fives offer socials slots on weekends and in between league fixtures.
Fives also run tournaments, birthday parties and other events/ functions on their
facilities.
Fives accommodate underprivileged schools and locally run CSI programs during off-
peak times.
auniquefor-profitmodelwithastrong
commitmenttosocialresponsibility
Fives Futbol is a platform for players to play-out their dream and enjoy the beautiful
game in all its glory. We offer a player experience unrivaled globally by perfecting the
blend of quality facilities, modern technology and traditional good service.
6. themany
facetsof
fives
6
Accessible, High Quality Facilities
For fans of the beautiful game.
Football Development
5v5 fast tracks talent cultivation.
Social Development
A vehicle for education and catalyst for change.
Healthy Living
An effective cardiovascular and physical workout.
Corporate Team Building
A great social and networking platform.
Unrivaled Brand Experience
Online systems, branded facilities, visual content and more provide a
user experience unparalleled globally.
11. FIVESvenues
currentmonthlyfootfall
total
league
total
social
total
junior
total
spectators
total
footfall
spectators 1 350 +
fivesgreenpoint
2Courts|LSM8-10
league
social
junior
spectators
2 304 +
735 +
1 320 +
675 +
5 034 +
2Courts|LSM8-10
fivesstellenbosch
league
social
junior
spectators
2 200 +
700 +
770 +
500 +
4 170 +
2Courts|LSM8-10
fivesgrandcentral
league
social
junior
spectators
2 500 +
1 800 +
200 +
1 080 +
5 580 +
2Courts|LSM5-8
fiveslansdowne
league
social
junior
900 +
1 400 +
20 +
3 670 +
2Courts|LSM7-10
fivessunningdale
league
social
junior
spectators
2 200 +
700 +
770 +
500 +
4 170 +
6Courts|LSM7-10
fivescenturycity
league
social
junior
spectators
3 600 +
640 +
1 080 +
10 070 +
4 750 +
15k + 12k + 4k + 5k + 32k +
11
12. Fivesispioneering5v5
12
the first, and only, 5v5 company on a multi-venue scale in
southafrica
revolutionisingthe5v5game
Scale // Fives Futbol are the first, and only, 5v5 company on a multi-venue scale in South Africa.
Such scale allows us to build a brand synonymous with the game and also take advantage of
economies of scale.
Innovation // Fives Futbol are taking 5v5 to the next level nationally and internationally.
The introduction of on-court cameras, speakers and scoreboards is something unseen on a
commercial scale anywhere in the world. Visual media content and online presence gives our
players a level of interaction with our brand and a user experience unrivalled globally.
Systems // Fives Futbol have fine-tuned and tailored their systems from the bottom up to suit
the unique model that is a 5-a-side football company. Custom designed and coded systems
revolutionise the user experience and streamline back-end operations to provide a service
unseen in the amateur game.
13. 13
fivessystem
The custom-built Fives System is unrivalled globally and has
revolutionised the five-a-side football experience.
It provides a platform for players to create team and player profiles,
view logs, fixtures and results, arrange games and much more. Most
excitingly, it gives Fives’ players up-to-date statistical performance
data so they can play out their dream and enjoy the beautiful game in
all its glory.
The system tracks and attributes career statistics such as games
played, goals scored, win-loss ratios, goals per game, top goal scorer,
and more. Players/ teams also receive ‘achievement’ badges as they
reach different levels in their career. By ‘game-ifying’ their playing
experience, Fives have introduced another dimension to 5v5 and
increased brand loyalty.
From a sponsorship and marketing point, the system databases
every player allowing us to profile, segment and target our market.
Furthermore, sponsors can interact with players through real life
challenges (e.g win your next game). This interaction allows brands to
profile their market and leave a longer impression on consumers.
14. capetown
portelizabeth
End 2017 | 4 courts
bloemfontein
pretoria
menlyn park
Early 2016 | 5 courts
Johannesburg
durban
NORWOOD
Late 2016 | 4 courts
confirmed pending
pinehurst
Late 2016 | 2 courts
Dobsonville Mall
End 2016 | 6 courts
centurion
End 2016 | 4 courts
constantia
Late 2016 | 2 courts
FISH-HOEK
Mid 2016 | 2 courts
Fourways
Mid 2017 | 3 courts
End 2016 | 6 courts
hoy park
End 2017 | 4 courts
hill fox
Mid 2016 | 6 courts
philippi
Early 2016 | 2 courts
eastgate mall
End 2016 | 3 courts
14
growthplan
Maboleng
End 2016 | 4 courts
19. FIVES’shareholders
leoncohen
MD,
Rabie Property Group
ADIDAS
Technical Sponsors
virgin
Gym Partner
warwickwealth
Junior Sponsors
capri-sun
Seconday Junior Sponsor
hiltonsaven
Chairman,
Mazars
royfine
Director,
Afrifresh Group
dr.handa
Chairman & Founder
ISPS
selwynnathan
CEO Sunshine Tour
& FIFA 2010 WC
board member
gavin
levinsohn
Former MD,
Ogilvy
FIVES’sponsors
19
20. The Fives Futbol model,
influenced by the already-
successful UK equivalent, was
adapted for South Africa by
entrepreneurial prodigy Adam
Fine in 2007 (whilst just 17).
Adam spent the next 4
years flying back and forth
between the UK (where he
was at university) and SA
sourcing investment.
Adam is now 25 and CEO
of one of the most exciting
start ups in South Africa.
In May 2014, Adam spoke
at a UN summit in New
York on youth in sport.
thebackground
20
