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ProfitLaunch
1
Building a profitable business is hard. We make it simple
HowWe Work
And why we can do your bookkeeping at $100 a year
2
Contents
3
1. Why you should listen to us
Why are we doing this?
2. How we can help
3. How we work
Call us for free
Triage
Why are we doing this?
Determine the solution: FOCUS on 1 or 2 things
We get you the solution
Work together to achieve the goal
Recap— Our Commitment
Why we can give $100 Bookkeeping
WhyYouShould
ListenToUs
Background
4
LinkRP Solutions is a financial consultancy that was started in 1992. It started as an
executive recruiting firm, but over time, provided strategic consulting and capital raising
for small and medium sized businesses across Canada.
• Collective Logic
• World Pog Federation
• Pieces of the Berlin Wall
• Contact Solutions
• PR Response
• Datacom Marketing
• Synergex Logistics
• Rvancon Inc.
• Central Plumbing
5
Link helped grow hundreds of companies - on
average-by 30% per year
Over 30 years
• Abby Store Fixtures and Building
• Concord Coatings Inc.
• Ginch Gonch
• Pink Tartan
• Club Monaco
• Carma Financial
• Esalator Handrail Company
• NRG Equipment
• EthoEnergv
BlueStar Equity
Our Own Investments
Taking one construction company
From $120k per month in profit to $450k
per month in profit in 2 years
6
Over the past 15 years, we applied the same practices Link used to grow
business investments: their businesses to our own private companies
Overall, we've made over 50 private company investments. These have
ranged from businesses with $0 revenue, to as much as $40M in revenue.
(These are on the Bluestar Website www.bluestar-equity.com)
The industries were across construction, distribution, insurance,
software and professional service companies.
Some of our successful growth achievements:
Taking another construction company
From $75k per month in profit to $350k per
month in profit
Starting, building and selling
An insurance company for over $1.5M in 10
months
Taking a software company
from $30k per month in profit to $100k per
month in profit
7
In the last 5 years
Just a portion of these companies have
been sold for ~$150M, and some of those
were bought and sold within 3 years.
Whyyoushouldlistentous
Recap
We've never measured it but we think that the total enterprise value we've built over 30 years in
total exceeds $1B...not bad for small business in Canada
1. LinkRP has a 30 years track record of building other people's small businesses across many sizes and
industries
2. BlueStar Equity has invested in and built our own companies across many sizes and industries
8
Why are we doing this
You may ask - why are we continuing to help small business when
we have the opportunity to invest in larger projects.
9
The reason is not altruistic:
Our current investment thesis is that Canadian small businesses are
underserved, and that we can include legal, tax and other professional
services to create a one- stop shop for clients.
In other words-LinkRP Solutions is a HUGE project and we believe it will
be 10x larger than it currently is. We already have 3 portfolio companies
in this vertical since we started in early 2023.
How we can help
Our clients want to do 1 of 2 things:
10
1. Grow your Enterprise Value -either because you want to sell or you want to build your business
into something that can run on its Own without you, you need to build something with what the
market calls enterprise value (i.e. the value of your business).
2. A Specific Transaction financing your business, renegotiating with lenders, finalize a partnership
or sell your company
Once we identify the priorities:
• Getting data to improve your company performance
• Recruiting people for your growing company
• Raising capital (negotiating with banks and other investors)
• Financial reporting to stakeholders
• Product and service evaluation and fulfillment
• Underlying cost structure and return on customer acquisition
• Supplier negotiations and purchasing strategy
• Building sales channels, customer marketing and referral programs
11
• External Marketing Programs
• Client management to reduce churn
• M&A Execution (including due diligence)
• Legal Advice, drafting, negotiations
• Tax and wealth Planning
• Business succession planning
Our Team Will Provide These Services—The Same Ones That We Used to Generate $150M in 5 Years
HowWeWork
12
Call for free
Sign up at www.ProfitLaunch.ca and set up a phone call with one of us. (You won't be
speaking to some salesperson that we hired. You'll be talking to myself, a family member,
or a very respected advisor who we have personally trained).
Do Triage On Your Business
On the call, we will listen to your needs and assess how to get the business to the next
level. We will more than likely be able to give you information on how to solve the
problem even without us.
HowWeWork
13
Determine the Solution
After the call, if you still want to continue, we will give you a plan that will show you
exactly what we need to do to accomplish your goal. Usually, our plan focuses the
business on 1 or 2 key priorities that will have the fastest payoff in the shortest period of
time. (This is how we were able to build our companies so quickly).
Get you the Solution
Whether the constraint is strategy, people, or capital - we will get it for you in order to
implement the 1 or 2 priorities we set in step 4. Refer back to slide 10 for some of the
things this will entail.
HowWeWork
14
Measure,Measure,Measure
The plans are in place at this point, so we just need to measure. We hold each other
accountable to the goals. Keep measuring and keep pushing until we achieve.
ImagineWhatYourBusiness
WouldBeLikeIf:
• More sales came in every day because you had a trained sales and marketing team that did it better than
you
• You were selling to happy customers that referred your business
• Your company was growing more and more each day
15
But you were working less and less as that
happened
HowweWork—OurCommitment
Recap on
The entire process, start to finish, is one phone call and one proposal.
16
After 1 year: your business will change to a profitable machine that builds real wealth
After 3 Years: you will be making 2x the profit you are now
Within 5 Years: you will be able to sell your businesses for tens of millions of dollars.
We’ve done it already….a hundred times. If you follow the process with us, you will succeed.
But howcan we make this commitment?
17
Why can we offer $100 Bookkeeping?
We believe in giving more value than we receive.
18
We want you to have a
service that costs us so you
know that we’re serious
about our commitment to
you.
Call us. Do the Triage. Pay
the $100 for the
bookkeeping, stay in touch,
and you will get access to
all business solutions you
need.

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Linkrp Solutions - ProfitLaunch.ca

  • 1. ProfitLaunch 1 Building a profitable business is hard. We make it simple
  • 2. HowWe Work And why we can do your bookkeeping at $100 a year 2
  • 3. Contents 3 1. Why you should listen to us Why are we doing this? 2. How we can help 3. How we work Call us for free Triage Why are we doing this? Determine the solution: FOCUS on 1 or 2 things We get you the solution Work together to achieve the goal Recap— Our Commitment Why we can give $100 Bookkeeping
  • 4. WhyYouShould ListenToUs Background 4 LinkRP Solutions is a financial consultancy that was started in 1992. It started as an executive recruiting firm, but over time, provided strategic consulting and capital raising for small and medium sized businesses across Canada.
  • 5. • Collective Logic • World Pog Federation • Pieces of the Berlin Wall • Contact Solutions • PR Response • Datacom Marketing • Synergex Logistics • Rvancon Inc. • Central Plumbing 5 Link helped grow hundreds of companies - on average-by 30% per year Over 30 years • Abby Store Fixtures and Building • Concord Coatings Inc. • Ginch Gonch • Pink Tartan • Club Monaco • Carma Financial • Esalator Handrail Company • NRG Equipment • EthoEnergv
  • 6. BlueStar Equity Our Own Investments Taking one construction company From $120k per month in profit to $450k per month in profit in 2 years 6 Over the past 15 years, we applied the same practices Link used to grow business investments: their businesses to our own private companies Overall, we've made over 50 private company investments. These have ranged from businesses with $0 revenue, to as much as $40M in revenue. (These are on the Bluestar Website www.bluestar-equity.com) The industries were across construction, distribution, insurance, software and professional service companies. Some of our successful growth achievements: Taking another construction company From $75k per month in profit to $350k per month in profit Starting, building and selling An insurance company for over $1.5M in 10 months Taking a software company from $30k per month in profit to $100k per month in profit
  • 7. 7 In the last 5 years Just a portion of these companies have been sold for ~$150M, and some of those were bought and sold within 3 years.
  • 8. Whyyoushouldlistentous Recap We've never measured it but we think that the total enterprise value we've built over 30 years in total exceeds $1B...not bad for small business in Canada 1. LinkRP has a 30 years track record of building other people's small businesses across many sizes and industries 2. BlueStar Equity has invested in and built our own companies across many sizes and industries 8
  • 9. Why are we doing this You may ask - why are we continuing to help small business when we have the opportunity to invest in larger projects. 9 The reason is not altruistic: Our current investment thesis is that Canadian small businesses are underserved, and that we can include legal, tax and other professional services to create a one- stop shop for clients. In other words-LinkRP Solutions is a HUGE project and we believe it will be 10x larger than it currently is. We already have 3 portfolio companies in this vertical since we started in early 2023.
  • 10. How we can help Our clients want to do 1 of 2 things: 10 1. Grow your Enterprise Value -either because you want to sell or you want to build your business into something that can run on its Own without you, you need to build something with what the market calls enterprise value (i.e. the value of your business). 2. A Specific Transaction financing your business, renegotiating with lenders, finalize a partnership or sell your company
  • 11. Once we identify the priorities: • Getting data to improve your company performance • Recruiting people for your growing company • Raising capital (negotiating with banks and other investors) • Financial reporting to stakeholders • Product and service evaluation and fulfillment • Underlying cost structure and return on customer acquisition • Supplier negotiations and purchasing strategy • Building sales channels, customer marketing and referral programs 11 • External Marketing Programs • Client management to reduce churn • M&A Execution (including due diligence) • Legal Advice, drafting, negotiations • Tax and wealth Planning • Business succession planning Our Team Will Provide These Services—The Same Ones That We Used to Generate $150M in 5 Years
  • 12. HowWeWork 12 Call for free Sign up at www.ProfitLaunch.ca and set up a phone call with one of us. (You won't be speaking to some salesperson that we hired. You'll be talking to myself, a family member, or a very respected advisor who we have personally trained). Do Triage On Your Business On the call, we will listen to your needs and assess how to get the business to the next level. We will more than likely be able to give you information on how to solve the problem even without us.
  • 13. HowWeWork 13 Determine the Solution After the call, if you still want to continue, we will give you a plan that will show you exactly what we need to do to accomplish your goal. Usually, our plan focuses the business on 1 or 2 key priorities that will have the fastest payoff in the shortest period of time. (This is how we were able to build our companies so quickly). Get you the Solution Whether the constraint is strategy, people, or capital - we will get it for you in order to implement the 1 or 2 priorities we set in step 4. Refer back to slide 10 for some of the things this will entail.
  • 14. HowWeWork 14 Measure,Measure,Measure The plans are in place at this point, so we just need to measure. We hold each other accountable to the goals. Keep measuring and keep pushing until we achieve.
  • 15. ImagineWhatYourBusiness WouldBeLikeIf: • More sales came in every day because you had a trained sales and marketing team that did it better than you • You were selling to happy customers that referred your business • Your company was growing more and more each day 15 But you were working less and less as that happened
  • 16. HowweWork—OurCommitment Recap on The entire process, start to finish, is one phone call and one proposal. 16 After 1 year: your business will change to a profitable machine that builds real wealth After 3 Years: you will be making 2x the profit you are now Within 5 Years: you will be able to sell your businesses for tens of millions of dollars.
  • 17. We’ve done it already….a hundred times. If you follow the process with us, you will succeed. But howcan we make this commitment? 17
  • 18. Why can we offer $100 Bookkeeping? We believe in giving more value than we receive. 18 We want you to have a service that costs us so you know that we’re serious about our commitment to you. Call us. Do the Triage. Pay the $100 for the bookkeeping, stay in touch, and you will get access to all business solutions you need.