Speaker: Santanu Dutt, Senior Manager, Solutions Architect, ASEAN, AWS Customer Speaker: Emmanuel Frenehard, CTO, iFlix In this session, we will discuss why your hiring process and company culture are strategic for your startup growth. You will learn practical and proven mechanisms from some of the best startups together with tips from Amazon.

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Hiring a Rockstar Team
Emmanuel Frenehard
CTO
iFlix Pte Ltd
Santanu Dutt
Managing Solution Architecture across Asean
Amazon Web Services
@san_dutt@frenehard

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Digital Disruption
Advertising
Rental cars
Entertainment
Automotive
Transportation
Hotels
StoragePhotos

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Business moves faster than ever

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culture is the principal component in
speed of innovation

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6. Copyright © 2017 iflix. All rights reserved. – Confidential6
HIRING ROCKSTARS TO BUILD THE LEADING
ENTERTAINMENT PLATFORM FOR EMERGING MARKETS

7. Copyright © 2017 iflix. All rights reserved. – Confidential
REDEFINING TELEVISION FOR
THE NEXT 1 BILLION PEOPLE
...starting with the 18-35 years old/Millennials

8. Copyright © 2017 iflix. All rights reserved. – Confidential
● Over 32,000 hours of awesome content.
● Over 1,700 TV series and 4,000 movies
Watch on every device (and TV).
● Personalisation & Recommendations
● Live sports and linear channels
● Download and Watch Offline.
● All for the price of a single pirated DVD.
8
Source: Tableau using Minutes as a FILTER and looking at TOPTV & Movies (assets viewed only meaning we may
have more assets if you include those that did not get viewed. For reference, the number of TV shows and movies
were as below before Sep which is our better month in terms of avail).
WHAT IS IFLIX?
THAT’S IFLIX.

9. TAO OF IFLIX
● The Tao of iflix encompasses us as a company
● To love us, is to understand our values
● To know the people who work in it, is to see how
they live, breathe and embrace the culture
● Our family of 700 strong covers more than 50
nationalities and ethnicities around the world
● We believe that our diversity and commitment
to our values is what makes us strong
● Together, we share the audacious vision
to revolutionise entertainment for more than 1
billion people in emerging markets
#WHATEVERITTAKES.

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These values are our X-factor.
We do things a little
differently.
OUR VALUES

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At Amazon, we over index
disproportionately on hiring
Builders

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Implemented by Two-Pizza Teams
Small, autonomous teams
Full responsibility for Service X
Decoupled launch schedules
No handovers
Trust

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And…
Culture > Strategy

17. TECH @ IFLIX
Believers in developer empowerment and autonomy
“With great power comes great responsibility”
Screwing-up is ok, and even encouraged, but
repeating the same mistake is most definitely not
Micro-services = DOCUMENTATION
We expose and train our teams on the newest
technologies
We rely on AWS as the core of the infrastructure so no
re-inventing the wheel
Loosely connected global engineering centers with
focused areas
#WHATEVERITTAKES.

18. GLOBAL TECH ORGANIZATION
220 PEOPLE ACROSS 5 GLOBAL DEVELOPMENT CENTERS
Prague
Beijing
Cape Town
Kuala Lumpur
Melbourne

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Hiring

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The Bar Raiser
Hiring

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WAR FOR TALENT
We are at the crossroad of media and technology, a
very sought after space for talent
Demand for qualified engineers significantly
outpaces the supply. If you add the dimension of
engineers that know AWS services, then, supply is
even lower
In recent years, we have become a reference brand
for finding and training high-quality people and great
software engineers
Global politics have forced large tech companies to
reach far outside of their home markets
We are looking for 100 engineers in the next year
Everyone and their dogs are after experienced tech
talent, especially your dry cleaner!

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Data always wins
Question everything: the 5 Whys

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OUR PEOPLE, OUR DIFFERENCE
We have a mission and a vision which unifies our people
We embrace diversity of heritage, opinions, religions,
genders… We just do, and working for iflix feels like
being part of the best version of the UN
We push and genuinely help them become better
professionals and sometimes humans. We don’t sugar
coat feedback and talented people seek that genuine
feedback
We recognize our talent publicly and call out the
successes we achieve together as one company
We regularly conduct our 11:30 PM Honesty Hours
IT IS HARD, REALLY HARD
but we are all in this together…

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each new idea, starts with a write-up of a press release /
FAQ that helps capture the customer perspective of the
problem we are trying to solve.

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REASON NOT TO JOIN IFLIX
We do the hard “unsexy” work that is required to
succeed in emerging markets
We are a hard core problem solving machine with
some of the most complex technical challenges
You will be challenged on your decisions if they are
not data driven
We have a defined mission BUT a very undefined
method to go about it. Change is the only constant
Our priorities shift and you need to re-learn a whole
new discipline overnight
There are never enough hours in the day
Not 1 minute boring, hard, but immensely rewarding
and fun but that’s not for everyone

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Being a Day 1 Company
Having the scope and capabilities of a large company
with the
spirit and heart of a small one.

28. A new phase of the internet
WORLD CLASS TECHNOLOGY,
EXECUTED LOCALLY.
EVERYWHERE.

29. Thank you!
S U M M I T © 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved.
@san_dutt@frenehard