Hypermedia as the Engine for Customer Success
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apidays New York 2023 APIs for Embedded Business Models: Finance, Healthcare, Retail, and Media May 16 & 17, 2023 Hypermedia as the engine for Customer Success Michael Hibay, API Platform Architect at WSFS Bank ------ Check out our conferences at https://www.apidays.global/ Do you want to sponsor or talk at one of our conferences? https://apidays.typeform.com/to/ILJeAaV8 Learn more on APIscene, the global media made by the community for the community: https://www.apiscene.io Explore the API ecosystem with the API Landscape: https://apilandscape.apiscene.io/
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Hypermedia as the Engine for Customer Success
- 1. HYPERMEDIA AS THE ENGINE FOR CUSTOMER SUCCESS Mike Hibay API Platform Architect WSFS Bank
- 2. REAL FAKE DISCLAIMER The following is a fictionalized true story to protect the identities, and IP, of all parties.
- 3. KEY QUESTION • As an [insert role here], how do you know your customers and consumers are successful?
- 4. THE ACTORS Consumers Enterprise Blog Post Publishers Customers Blog Post Authors The Regulators Enterprise Blogging and Author Protection Agency
- 5. THE SITUATION Author Signup Post Writing Submission Evaluation Acceptance Publishing Payment
- 7. THE SITUATION Author Signup Post Writing Submission Evaluation Acceptance Publishing Payment
- 8. APPROXIMATE, CONTEXTUAL, & INCIDENTAL EQUIVALENCE 1 = 1 1 = 1.0 1 = “one” 1 = “1” 1 = 2/2 1 = “onE”
- 9. PUBLISHED WHAT DOES IT EVEN MEAN? Customers Post Submitted Consumers Post Ready for Author Payout Regulators Viewable & Post Author Paid out
- 13. CLICKABLE UI DEMO PAGES Schema V1 • Properties • Name: FirstProperty – String • Name: 2Property – String • Rendered UI Elements • Label (“First Property”): (Textbox) • Label (“2Property”): (Textbox) Schema V2 • Properties • Name: FirstProperty – String • Name: 2Property – String • Name: ListProperty - Enum • Rendered UI Elements • Label (“First Property”): (Textbox) • Label (“2Property”): (Textbox) • Label (“ListProperty”): (Dropdown)
- 15. TWO BIG POINTS • The user experience implicitly matches the flow’s business outcomes. It’s literally defined by the real flow. • Early UI Iterations Clickable Demo UI Pages • Real Client, messages, types, and schemas!
- 18. WHERE IS ALL THE HYPERMEDIA? • It’s the means not the ends. The UI uses hypermedia to function. • If you can use it for UI, where else can you use it?
- 19. TYPICAL DEVELOPMENT PLAN Week 1 2 3 4 5 6 7 8 9 Design Dev QA Perf Security Ops
- 20. HYPERMEDIA DEVELOPMENT PLAN Week 1 2 3 4 5 6 7 8 9 Design Dev QA Perf Security Ops
- 21. THE PHILOSOPHY BEHIND THE STRATEGY Reduce Ambiguity
- 22. WHAT ARE THE PRACTICAL BENEFITS TO DEVELOPERS? Automation Increased Automation – Fewer Tasks means Less Work to do Stakeholders Decreased Stakeholder Coupling – Means more work completed Sooner Value Delivery Increased Value Delivery Velocity – Complete More Higher Value Work Faster
- 23. THE IMPORTANT BITS • Your API Design leads to unambiguous implementations of the consumer’s business objectives. • Your design is constantly evolving to better match the consumer’s business objectives, choices, challenges, and outcomes. • Conversational API Design: • Greater automation potential lowers the risk & rework cost associated with changes over time. • Gives major stakeholders significantly increased flexibility & time to contribute to the platforms success.
- 24. KEY QUESTION - ANSWERED • As an [insert role here], how do you know your customers and consumers are successful? • They told you they are!
- 25. THANK YOU! • https://blog.michaelhibay.com • https://github.com/hibaymj • https://twitter.com/hibaymj • https://www.linkedin.com/in/michael-hibay-362b2461 • https://www.wsfsbank.com/about-us/careers