1. A
SUMMER PROJECT PRESENTATION
ON
“SURVEY ON READING HABIT OF READERS FOR ENGLISH
NEWSPAPER IN AHMEDABAD CITY”
SUBMITTED TO
(OAKBROOK BUSINESS SCHOOL)
GUJARAT TECHNOLOGICAL UNIVERSITY
(MBA PROGRAMME)
SUBMITTED BY
AMI R PATEL AMI J Patel
ENROLLMENT NO.: (14320592029) ENROLLMENT NO.: (14320592055)

2. INTRODUCTION OF INDUSTRY
 Growing literacy and new technology have resulted in India emerging
as the second largest newspaper market in the world, according to
latest research by the World Association of Newspapers (WAN).
 The new figures show that the four largest markets for newspapers are-
China, with 107 million copies sold daily; India, with 99 million
copies daily; Japan, with 68 million copies daily; and the United
States, with nearly 51 million. Indian newspaper sales increased 11.2%
in 2007 and 35.51% in the five-year period. Newspaper advertising
revenues in India were up 64.8% over the previous 5 years. 74 of the
world's 100 best-selling dailies are published in Asia. India, China and
Japan account for 62 of them.
 In newspaper industry there are no of newspaper. There are 82237
newspaper and 4853 registered in2010-11.
 Newspaper industries there are very short supply chain. it means there
are printing to customer there are three step newspaper.

3. INTRODUCTION OF COMPANY
The Indian Express
 In 1931, the Indian Express was started by an Ayurvedic doctor,
Perumal Varadarajulu Naidu, at Chennai (then known as Madras),
being published by his "Tamil Nadu" press. Soon under financial
difficulties, he sold the newspaper to Swaminathan Sadanand, the
founder of The Free Press Journal, a national news agency.
 In 1933 The Indian Express opened its second office in Madurai,
launching the Tamil edition, Dinamani. Sadanand introduced several
innovations and reduced the price of the newspaper. Faced with
financial difficulties, he sold a part of his stake to Ramanath Goenka
as convertible debentures. In 1935, when The Free Press
Journal finally collapsed, and after a protracted court battle with
Goenka, Sadanand lost ownership of Indian Express

4. Awards
• Ramnath Goenka Excellence in Journalism Awards
• Ramnath Goenka India Press Photo Awards
• Screen Awards
• FE Women in Business Awards
• Intelligent Enterprise Awards
• Security Strategist Awards
• Uptime Champion Awards
• Express Travel World Awards
• Pharma Excellence Awards
• Healthcare Excellence Awards

5. Publication
The following brands and concerns are owned by the Group:
• The Indian Express - a national daily (English)
• The Sunday Express - a news weekly
• The Financial Express - a business daily
• Loksatta - Marathi daily
• Lokprabha - Marathi weekly
• Jansatta - Hindi daily for North India
• Screen - entertainment journal
• Express Online - the portal for hosting IndianExpress.com,
FinancialExpress.com, ScreenIndia.com, Loksatta.com and
Lokprabha.com, ExpressCricket.in, and KashmirLive.com

6. INTRODUCTION OF THE TOPIC
 TOPIC NAME : “SURVEY ON READING HABIT OF
READERS FOR ENGLISH NEWSPAPER IN
AHMEDABAD CITY”
Newspapers help to improve reading habits, knowledge, and awareness.
They can be part of good study habits for people in Ahmedabad. India is a
developing country with many ethnic communities who wish to live together.
Efforts to solve cultural adaptation problems should be multi-dimensional and
long term. Reading and library use habits have an important role in building the
multicultural structure in a country reading. The habit of reading can develop the
source of word of children in both mother language and householder. This topic
mainly focuses on the reading habit of the readers for English Newspapers.

7.  The reading habit of English newspaper will help them into:
 The reading habit of Will raise the communication in both languages.
 It will help in an educational support in language development.
 It will help in getting the information related to educational, social, financial,
global, sports, political, etc.
 To help in increase the cultural diversity.
 Will help in provide social integration.
 So the reading habits will help them in various ways, after having study, we will
be able to get know that if the readers of newspaper have to increase their activity
or not? This study will help industry and General Readers and It will also help us
too.

8. OBJECTIVES
 Survey on reading habit of readers for English news
paper in Ahmedabad city
 PRIMARRY OBJECTIVE
 Understand the reading habits of readers for
English newspapers.
 To find out the difficulty phase by readers.
 To know the preference of Indian express with
comparison to other English newspaper.
 To find out the uses of English newspaper.

9. RESEARCH METHODOLOGY
 Research Design : Descriptive
 Data Collection Method: Survey
 Data Collection Tool: Through Questionnaire
 Contact Method: personal interview
 Sampling Frame: interview, face to face
 Sampling Unit:100
 Sampling Method: Convenience
 Date Source :
 1) Primary data: Through Questionnaire
 2) Secondary data:
(i) Information from the websites
(ii) Textbooks on: Business Research Method,
Marketing Management by Philip Kotler

10. LIMITATION:
 Lack of information:
As being taken a sample size of 100. The information
gathered does not provide much information.
 Lake of time:
As a project was to be done in a short time with lots of
analysis we felt of a shortage of time.
 No proper response:
When it comes about survey many people doesn’t fill
important and does will to answer questioner.
 Confusing answer:
Many people are not sure work to answer so they answer
to things or not any appropriate answer.

11. DATA ANALYSIS AND INTERPRETATION
 [1] Do you read News paper?
 Interpretation:-
From the survey we have found the 80% people are read the
newspaper and 20% of people are not read the newspaper.
80%
20%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
Yes
No
NO OF
READER
PERCENTAG
Yes 80 80%
No 20 20%
Total 100 100%

12. [2] Do you read English news paper ?
Number of
reader
% of read
English
newspaper
Yes 60 75%
No 20 25%
Total 80 100%
75%
25%
0%
10%
20%
30%
40%
50%
60%
70%
80%
Yes
No
Interpretation:-
From the survey we have found the 75% people are read
English newspaper and 25% people are not read English newspaper.

13.  [3] If yes , which newspaper do you read ?
46.67%
25%
16.67%
11.67%
0.00%
5.00%
10.00%
15.00%
20.00%
25.00%
30.00%
35.00%
40.00%
45.00%
50.00%
Times Of
India
Indian
Express
DNA The Hindu
Number
of
reader
% of read
English
newspaper
Times Of India 28 46.67%
Indian Express 15 25%
DNA 10 16.67%
The Hindu 7 11.67%
Total 60 100%
Interpretation:-
From the survey we have found the 46.67% of people are read Times of India, 25% of people
are read Indian Express, 16.67% of people are read DNA, 11.67% of people are read The
Hindu.

14. [4] DO YOU AWARE ABOUT INDIAN EXPRESS ENGLISH
NEWS PAPER ?
0%
10%
20%
30%
40%
50%
60%
40%
60%
Yes No
Particulars Number
of reader
% of read
English
newspaper
Yes 40 40%
No 60 60%
Total 100 100%
Interpretation:-
From the survey we have found the 40% people are aware about the Indian
express newspaper and 60% people are not aware about the Indian express
newspaper.

15. [5] WHAT IS THE USE OF YOUR NEWSPAPER?
Number
of reader
% of read
English
newspaper
For Home 5 33.33%
For Office 10 66.67%
Total 15 100%
0.00%
10.00%
20.00%
30.00%
40.00%
50.00%
60.00%
70.00%
33.33%
66.67%
For Home For Office
Interpretation:-
From the survey we have found 33.33% of people are use the newspaper at
home and 66.67% of people are use the newspaper at office.

16. [6] FORM WHERE DO YOU GET UPDATE ABOUT SCHEMES IN
NEWSPAPERS?
0%
5%
10%
15%
20%
25%
30%
35%
40%
45%
50%
0%
12.50%
50%
37.50%
0%
From TV
From Internet
From Word of Mouth
From Social Media
From Other Sources
Number of
reader
% of read
English
newspaper
From TV 0 0%
From Internet 5 12.50%
From Word of
Mouth 20 50%
From Social
Media 15 37.50%
From Other
Sources 0 0%
Total 40 100%
Interpretation:-
from the survey we have found 37.50% of people get update about the scheme
from social media, 12.50% people get update about the scheme from internet, 0%
of the people get update about the scheme from TV, 0% of the people get update
about the scheme from other source , 50% of the people get update about the
scheme from word of mouth.

17. [7] DO YOU AWARE ABOUT THE NEW SCHEME LAUNCHED
BY INDIAN EXPRESS?
62.50%
37.50%
0.00%
10.00%
20.00%
30.00%
40.00%
50.00%
60.00%
70.00%
Yes No
Number of
reader
% of read
English
newspaper
Yes 25 62.50%
No 15 37.50%
Total 40 100%
Interpretation:-
From the survey we have found the 62.50% of people are aware about the new
scheme in newspaper, 37.50% of people are not aware about the new scheme
in newspaper.

18. [8] DO YOU LIKE THIS SCHEME?
Number
of reader
% of read
English
newspaper
Yes 20 80%
No 5 20%
Total 25 100%
80%
20%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
Yes
No
Interpretation:-
From the survey we found the 80% of people are like the scheme and 20% of
people are unlike the scheme.

19. [9] HAVE YOU SUBSCRIBED FOR IT?
0%
10%
20%
30%
40%
50%
60%
60%
40%
Yes No
Number of
reader
% of read
English
newspaper
Yes 12 60%
No 8 40%
Total 20 100%
Interpretation
From the survey we found the 60% people have subscribed newspaper, 40%
people are not subscribed the newspaper.

20. 10. HAVE YOU RECOMMENDED IT TO ANY OTHER?
0.00%
10.00%
20.00%
30.00%
40.00%
50.00%
60.00%
41.67%
58.33%
Yes No
Number
of reader
% of read
English
newspaper
Yes 5 41.67%
No 7 58.33%
Total 12 100%
Interpretation:-
From the survey we found the 41.67% people have recommended to other ,
58.33% people have not recommended to other.

21. FINDING
 First I would like to present my survey findings. The main
findings of my survey are as follows:
 From the survey we have found the 80% people are read the
newspaper and 20% of people are not read the newspaper.
 From the survey we have found the 75% people are read
English newspaper and 25% people are not read English
newspaper.
 From the survey we have found the 46.67% of people are read
Times of India, 25% of people are read Indian Express.
 From the survey we have found the 40% people are aware
about the Indian express newspaper and 60% people are not
aware about the Indian express newspaper.
 From the survey we have found 33.33% of people are use the
newspaper at home and 66.67% of people are use the
newspaper at office.
 from the survey we have found 0% of the people get update
about the scheme from other source , 50% of the people get
update about the scheme from word of mouth.

22.  From the survey we have found the 62.50% of people
are aware about the new scheme in newspaper, 37.50%
of people are not aware about the new scheme in
newspaper.
 From the survey we found the 80% of people are like
the scheme and 20% of people are unlike the scheme.
 From the survey we found the 60% people have
subscribed newspaper, 40% people are not subscribed
the newspaper.
 From the survey we found the 41.67% people have
recommended to other , 58.33% people have not
recommended to other.
 We find that the readers is the higher than the non
reader
 We find out that the English newspaper is higher

23. RECOMMENDATION:
 Company can be make newspaper more attractive
because all types of people like and read this newspaper.
 Company can target to all people though advertisement.
 Company has to include more local news in the current
newspaper.
 Company can also include Bollywood news.

24. CONCLUSION:-
 An advertisement industry is very important role to play in
providing alternative avenues to the entire gamut of
customers in a scientific and professional manner.
 This whole research is about helped to the Indian express
 Mostly all the reader of the Indian express is depend on
scheme, less people is habitual with the Indian express. Many
people’s are read the times of idea.
 We conclude that readers are the required that the more
attractive new and faster that the other English newspaper .
 We find out that the people have some types of gift after
months ending.
 We find out that the increase the advertisement of indian
express.

25. BIBLIOGRAPHY & WEBLIOGRAPHY
 WEBSITE:-
 http://www.expressindia.com
 http://www.financialexpress.com
 http://www.expressbusinesspublications.com
 BIBLIOGRAPHY
 Textbooks on:
 Business Research Methodology – 9th Edition by Cooper
Donald,
 Marketing Management by Philip Kotler