Assessing social media impact

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Workshop on assessing social media impact for the SpotOn London 2012 conference: http://www.nature.com/spoton/event/spoton-london-formerly-science-online-london-2012/

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  • Dr Alan J. Cann, Department of Biology,Adrian Building, University of Leicester,University Road, Leicester LE1 7RH, UK.
  • In the last couple of years altmetrics (the creation and study of new metrics based on social media for analyzing and informing scholarship) have popped up across the web.
  • We have a plethora of numbers, but what should we be measuring?
  • It astounds me that Klout continues to attract so much attention when it has been so thoroughly discredited - Gink is a more useful tool in my opinion ;-)The best of this bunch is probably Kred, which at least has a transparent public algorithm.
  • The only tool in this class I use is CrowdBooster, which has a number of useful function.
  • The only tool in this class I use is CrowdBooster, which has a number of useful functions.
  • Where is all that direct traffic coming from? Welcome to the murky world of Dark Social (private channels such as email and IM).
  • Measuring Impact is even harder than you think. So even before Facebook broke the newsfeed with EdgeRank, you didn't really know what was going on.
  • Assessing social media impact

    1. 1. Altmetrics Everywhere?Alan Cann, University of LeicesterInternet Consulting Editor, Annals of Botanybit.ly/AJCann
    2. 2. Key Performance Indicators?Xavier Lasauca i Cisa: Social Media Analytics for R&D: a Catalan Vision
    3. 3. Dashboards• Social Mention• ChartBeat• Plum Analytics• Klout• Gink• Kred
    4. 4. CrowdBooster
    5. 5. CrowdBooster
    6. 6. The elephant in the room
    7. 7. Dark Social• The Atlantic: Dark Social: We Have the Whole History of the Web Wrong• GigaOm: Dark social: Why measuring user engagement is even harder than you think

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