Kevin Geraghty, Principal, 360i, is an expert on integrating real-time customer demand information within a disciplined revenue management environment and will provide case studies from other industries that support the idea that marketing and revenue management are really one function.
2. Agenda
Integration
Digital marketing
Revenue management
Integration points
Insurance case study
Retail case study
Extended Stay case study
Systems
Summary
6. Viral Outreach: Influencing the Influential
Social
Networking Social
Blogs
Bookmarking
Social
Forum
Search
Finding Brand
Advocates/ Virtual
Chat
Evangelists Worlds
Tools/Assets
Promo/ Unique
Widgets Video
Contest Info
Creating and leveraging assets to successfully influence the
influential and turbo-charge the social media ecosystem
8. SEO Best Practices and Opportunities
+ SEO Best Practices
• Titles and Tags
• HTML Sitemaps
• Menu Navigation
• Internal Linking
• Breadcrumb Trails
• Page Headers
• Flash Content
Alternatives
• Parameterized URLs
• 508C Compliancy
• XML Sitemaps
• Site Migration Best
Practices
SEO Best Practices
should serve as general
guidelines for site
redesign and/or site
migration
Copyright 2008
15. Integrated e-Commerce price and marketing actions
for a major retailer
Integrated RM & Paid Search Performance for a Big Box retailer
160
140
120
100
80
2006 (Index)
60
2007 (Index)
40
20
0
Clicks CPCs Orders AOV Sales Ad Spend A/S Ratio
Increased Improved Increased Improved Increased Increased Improved
48% 2% 52% 3% 57% 50% 4%
16. Summary
Half my marketing dollars are
wasted – I just don’t know which
half – J. Wannamaker
No one expects Braniff to go
broke. No major U.S. carrier ever
has. — The Wall Street
Journal, 30 July 1980.