Adp ford interactive marketing opportunity 7 14 08 (2)

7.14.08 Leveraging the Power of ADP Digital Marketing Dealer eNewsletters

Key Needs ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Point of View ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Simple ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],*500+ dealers

Leverageable ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Scalable ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Scalable - Ford Motor Company / Outsell Clients ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Measurable Reporting That Drives Real Results (R3)

Measurable … Actionable ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

ADP – Results Made Easy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],* Source: Industry Average from Internet Retailer 2007 Benchmarks

Ford Tier 3 eNewsletters: Potential Monthly Results ,[object Object],8 Million Email 1.7 Million Opened 340,000 Unique Click-Through 8,000 Influenced Sales 32,000 Service Appointments 1.4 Million Key Buying Activities

Ford Internet Marketing R evolution ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Email Ford Tier 3 Version 1.0 Interactive Marketing Ford Tier 3 Version 2.0 Interactive Marketing Ford Intelligent Marketing

Adp ford interactive marketing opportunity 7 14 08 (2)

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