SlideShare a Scribd company logo
1 of 33
From Unknown to a potential customer
(a customer’s journey)
Research, Prospecting, Outreach, Sales, Close
We help our customers to start security business and to achieve SIA-
ACS, ISO and other industry certifications. We offer complete assistance
from basic paperwork to all procedures required, to create a simple and
operational management system.
For more Info please Contact us at:
Contact Number: 44 789820 5035 (UK)
Email I.D: info@acs-consultants.co.uk
Website: www.acs-consultants.co.uk
Draw the map
Why, what, how
Find your resources
Directness – Go straight ahead, dive into it
Drill – breaking down the steps, practice it
Experimentation – what works and what
not
Set Your Focus
Starting Up
Choose your Niche
1. Become a Niche expert
2. Don’t jump industries
Who is your dream customer?
NOTE: Everyone is not your customer
You will not earn enough if you don’t sell to the right customer
1. Power Positioning
3. Heavy Lifting
2. Authority Brand
33%
33%
33%
1%
Ideal customer pyramid
Research
Research
 Find contact number, email, domain and social
media links of prospects
 Find target companies from a vast business
databases
 Use the email verification tool to get the email
addresses of prospects verified before sending cold
emails. It helps reduce email bounces and improve
your sender reputation.
 Keep Record of prospects’ details
Google Baba Jee
SalesBlink
Sales Rock
Find that lead
Prospecting
Ice Breaking
Scripting
Adding value
No sale at this point
Outreach
Outreach
 Launch outreach sequences with email, calls,
facebook and LinkedIn.
 Automate personalized email sequences to make
follow-ups easier and efficient.
 Develop goal-based cold call sequences as cold calling is
still one of the most effective methods to reach out to
potential customers.
 Personalize Facebook and LinkedIn outreach to create
multiple touchpoints with your customers
Sales
Sales
 Value
 Benefits
Sales
 Fall in love with solving hyper specific problem for people -
there's great money in it
 Who solves problems - EXPERTS
Closing
Closing
 Manage the sales pipeline well and fix up meetings with
potential customers
 Create custom pipeline stages according to the sales process
of the company.
 Schedule client meetings seamlessly with our inbuilt
meeting scheduler
 Use CRM and reports to manage clients and prospects.
 Get to view the complete conversation history between you
and any prospect
We help our customers to start security business and to achieve SIA-
ACS, ISO and other industry certifications. We offer complete
assistance from basic paperwork to all procedures required, to create a
simple and operational management system.
For more Info please Contact us at:
Contact Number: 44 789820 5035 (UK)
Email I.D: info@acs-consultants.co.uk
Website: www.acs-consultants.co.uk
Starting a Security Business: A Customer's Journey

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Starting a Security Business: A Customer's Journey

  • 1. From Unknown to a potential customer (a customer’s journey) Research, Prospecting, Outreach, Sales, Close
  • 2.
  • 3. We help our customers to start security business and to achieve SIA- ACS, ISO and other industry certifications. We offer complete assistance from basic paperwork to all procedures required, to create a simple and operational management system. For more Info please Contact us at: Contact Number: 44 789820 5035 (UK) Email I.D: info@acs-consultants.co.uk Website: www.acs-consultants.co.uk
  • 4. Draw the map Why, what, how Find your resources Directness – Go straight ahead, dive into it Drill – breaking down the steps, practice it Experimentation – what works and what not Set Your Focus
  • 7. 1. Become a Niche expert 2. Don’t jump industries
  • 8. Who is your dream customer? NOTE: Everyone is not your customer You will not earn enough if you don’t sell to the right customer
  • 9. 1. Power Positioning 3. Heavy Lifting 2. Authority Brand
  • 11.
  • 13. Research  Find contact number, email, domain and social media links of prospects  Find target companies from a vast business databases  Use the email verification tool to get the email addresses of prospects verified before sending cold emails. It helps reduce email bounces and improve your sender reputation.  Keep Record of prospects’ details
  • 22. No sale at this point
  • 24. Outreach  Launch outreach sequences with email, calls, facebook and LinkedIn.  Automate personalized email sequences to make follow-ups easier and efficient.  Develop goal-based cold call sequences as cold calling is still one of the most effective methods to reach out to potential customers.  Personalize Facebook and LinkedIn outreach to create multiple touchpoints with your customers
  • 25. Sales
  • 27. Sales  Fall in love with solving hyper specific problem for people - there's great money in it  Who solves problems - EXPERTS
  • 29. Closing  Manage the sales pipeline well and fix up meetings with potential customers  Create custom pipeline stages according to the sales process of the company.  Schedule client meetings seamlessly with our inbuilt meeting scheduler  Use CRM and reports to manage clients and prospects.  Get to view the complete conversation history between you and any prospect
  • 30.
  • 31.
  • 32. We help our customers to start security business and to achieve SIA- ACS, ISO and other industry certifications. We offer complete assistance from basic paperwork to all procedures required, to create a simple and operational management system. For more Info please Contact us at: Contact Number: 44 789820 5035 (UK) Email I.D: info@acs-consultants.co.uk Website: www.acs-consultants.co.uk