Business to customer

1. Types of Ecommerce
By Abdul Mateen

2. Types of Ecommerce
• Main three types of e-commerce:
• Business-to-business (websites such as Shopify),
• Business-to-consumer (websites such as Amazon), and
• Consumer-to-consumer (websites such as eBay)

3. B2C vs. B2B eCommerce
At the most basic level,
• B2C companies sell to consumers
• B2B companies sell to businesses

4. Business-to-consumer (B2C)
• Business-to-consumer (B2C) means
selling to individual customers.
• The sales process, therefore, is focused
on the needs of a single customer and
moving prospects from initial interest to
purchase is relatively straightforward.
• Sales cycles are shorter and more
emotionally driven.

5. Business-to-consumer (B2C)
• Business-to-business (B2B) means
selling to businesses.
• Businesses have multiple
stakeholders, compliance requirements
(follow predefined rules), and many other
factors that make the sales processes
more complicated.
• Sales cycles are longer and driven by
logic and rationality.

6. The differences in target markets and key
decision-makers - an individual or an entire
business - leads to different business strategies
and technological needs.

7. 1. Target market
• B2C businesses generally have much broader target
markets, while B2B businesses have "niche" target
markets.
2. Order size & volume
• B2C companies usually have smaller order sizes at lower
prices, but higher overall sales volume. B2B brands
usually have larger orders or higher price points, but less
overall sales volume.

8. 3. Decision-maker
• B2C purchases are mostly made by individual consumers,
while B2B sales involve multiple stakeholders or entire
company departments.
4. Customer Lifetime Value (LTV)
• B2C Companies have smaller order sizes and fewer repeat
customers, and generally have lower customer value (LTV), while
higher customer retention often leads B2B companies to have a
higher LTV.

9. 5. Customer acquisition vs. retention
• With a broader customer base and lower LTV, B2C
businesses often focus on customer acquisitions,
while B2B companies with smaller target markets
concentrate on customer retention and repeat
business.

10. Comparison

11. Hybrid Ecommerce

12. You can read more from
https://www.netsolutions.com/insights/difference-between-b2b-
b2c-websites/
https://awware.co/blog/b2b-vs-b2c/

13. Assignment
• Compare B2B, B2C and C2C
• Deadline: till end of the class
Presentation
• Take any business model
• See it’s working
• Do critical analysis