A record label deals with four basic areas of music marketing:
Radio- radio is the most complicated part of the music industry.
Also, it is the most expensive part of the budget of a major
record label. If you hire an independent radio promoter, they can
also help with PR, gigs and retail, provided the airplay campaign
is large enough.
PR ( Public relations)- The PR (publicity) portion of the
entertainment industry is obtained by hiring a PR firm (or PR
person). A large record label has these people on staff, but will
still hire out for more push. A smaller independent record label
sometimes will just try to do its own publicity, maybe by just
focusing on some local music magazines. Big mass media music
magazines, however, will be beyond what an independent music
label can get.
Gigs- the gig portion of your music marketing is obtained by
partnering with an entertainment agency who book gigs for you
(good gigs can get you some PR too.) Small music labels will just
try to book their own gigs.
Music retail- a record company would hire a retail promoter,
whereas a small independent record label would just call stores
on their own. They take retail orders once the retail promotion
person causes the sales to happen. If you have no retail
promotions person, you will have no sales, regardless of the radio
that you do.
1) Facebook Advertising- Artists and record labels can use Facebook
to gain the attention of the younger generation. This is useful as I
feel the younger generation make up more of the fan base of the
current popular artists. However, Facebook in general is great for
reaching any target market. This is because, it lets you choose an age
range, gender, language, interests, behaviours, connections and
other granular characteristics for your target audience.
Musicians campaign objectives:
- Boosting your posts
- Promoting your page ( to get more likes)
- Sending people to your website
- Raising attendance at your event
- Getting people to claim your offer
- Getting video views ( video marketing in conjunction with
Facebook advertising can be powerful.)