Kaplan & Haenlein - Users of the world, unite - the challenges and opportunit...ESCP Exchange
The concept of Social Media is top of the agenda for many business executives today. Decision makers, as well as consultants, try to identify ways in which firms can make profitable use of applications such as Wikipedia, YouTube, Facebook, Second Life, and Twitter. Yet despite this interest, there seems to be very limited understanding of what the term ‘‘Social Media’’ exactly means; this article intends to provide some clarification. We begin by describing the concept of Social Media, and discuss how it differs from related concepts such as Web 2.0 and User Generated Content. Based on this definition, we then provide a classification of Social Media which groups applications currently subsumed under the generalized term into more specific categories by characteristic: collaborative projects, blogs, content communities, social networking sites, virtual game worlds, and virtual social worlds. Finally, we present 10 pieces of advice for companies which decide to utilize Social Media.
The document discusses the implications of treating social media conversations as if they were public conversations that could be overheard. It analyzes a case study of Greenpeace's campaign against Nestle using social media to spread their message. Nestle's poor handling of the situation showed public relations practitioners must recognize conversations online can have far reach and should be carefully managed. While social media allows for two-way communication, control has shifted and information spreads quickly, so practitioners must thoughtfully engage audiences and issues can escalate rapidly if not addressed properly. Overall, the document argues social media provides opportunities if used strategically, but also risks if an organization does not acknowledge the new media environment.
1) Over 50% of the global population is active on social media, with platforms like social networks and video/photo sharing sites growing rapidly while more traditional sites decline.
2) Microblogging and social networking are the fastest growing forms of social contribution, indicating a shift to real-time sharing over static or long-form content creation.
3) Social media adoption is highest in emerging markets like Brazil, China, Russia, Philippines, and India, where over 50% of internet users participate monthly on social platforms.
The Current State of Email, Social, & Mobile IntegrationAlex Williams
The document summarizes a presentation given at the 2010 Online Marketing Summit in San Francisco. The presentation by Alex Williams of eROI discussed integrating social, mobile, and email marketing. It provided an overview of current US usage of these channels, as well as findings from a study of 500 marketers. Specific techniques for integrating social sharing and mobile versions were also presented, with examples of how to implement calls to action without competing with primary calls to action. The presentation emphasized starting integration where traction already exists and testing assumptions about mobile and social engagement.
Corporate reputation social age by john bellJohn Bell
There are at least five meta-trends that affect how corporations manage their reputations today. More and more companies are getting smart about these
changes, investing in internal education and bringing in partners who are closer to the social media phenomenon to help them evolve not just their
communications or marketing but, often, some of their core business practices.
Impact of user generated content to multi-media publishingAndrew Duck
This document discusses how user-generated content (UGC) improves traffic and reduces costs for multimedia publishers. It defines UGC and provides examples like blogs, reviews, photos and videos. The document outlines how UGC has evolved due to technology allowing for easy sharing. It describes benefits like engaging users and feedback, but also risks like lack of control and distraction. Finally, it explores how UGC is changing publishers and a move towards mobile, trust-based and community-focused models.
Kaplan & Haenlein - Users of the world, unite - the challenges and opportunit...ESCP Exchange
The concept of Social Media is top of the agenda for many business executives today. Decision makers, as well as consultants, try to identify ways in which firms can make profitable use of applications such as Wikipedia, YouTube, Facebook, Second Life, and Twitter. Yet despite this interest, there seems to be very limited understanding of what the term ‘‘Social Media’’ exactly means; this article intends to provide some clarification. We begin by describing the concept of Social Media, and discuss how it differs from related concepts such as Web 2.0 and User Generated Content. Based on this definition, we then provide a classification of Social Media which groups applications currently subsumed under the generalized term into more specific categories by characteristic: collaborative projects, blogs, content communities, social networking sites, virtual game worlds, and virtual social worlds. Finally, we present 10 pieces of advice for companies which decide to utilize Social Media.
The document discusses the implications of treating social media conversations as if they were public conversations that could be overheard. It analyzes a case study of Greenpeace's campaign against Nestle using social media to spread their message. Nestle's poor handling of the situation showed public relations practitioners must recognize conversations online can have far reach and should be carefully managed. While social media allows for two-way communication, control has shifted and information spreads quickly, so practitioners must thoughtfully engage audiences and issues can escalate rapidly if not addressed properly. Overall, the document argues social media provides opportunities if used strategically, but also risks if an organization does not acknowledge the new media environment.
1) Over 50% of the global population is active on social media, with platforms like social networks and video/photo sharing sites growing rapidly while more traditional sites decline.
2) Microblogging and social networking are the fastest growing forms of social contribution, indicating a shift to real-time sharing over static or long-form content creation.
3) Social media adoption is highest in emerging markets like Brazil, China, Russia, Philippines, and India, where over 50% of internet users participate monthly on social platforms.
The Current State of Email, Social, & Mobile IntegrationAlex Williams
The document summarizes a presentation given at the 2010 Online Marketing Summit in San Francisco. The presentation by Alex Williams of eROI discussed integrating social, mobile, and email marketing. It provided an overview of current US usage of these channels, as well as findings from a study of 500 marketers. Specific techniques for integrating social sharing and mobile versions were also presented, with examples of how to implement calls to action without competing with primary calls to action. The presentation emphasized starting integration where traction already exists and testing assumptions about mobile and social engagement.
Corporate reputation social age by john bellJohn Bell
There are at least five meta-trends that affect how corporations manage their reputations today. More and more companies are getting smart about these
changes, investing in internal education and bringing in partners who are closer to the social media phenomenon to help them evolve not just their
communications or marketing but, often, some of their core business practices.
Impact of user generated content to multi-media publishingAndrew Duck
This document discusses how user-generated content (UGC) improves traffic and reduces costs for multimedia publishers. It defines UGC and provides examples like blogs, reviews, photos and videos. The document outlines how UGC has evolved due to technology allowing for easy sharing. It describes benefits like engaging users and feedback, but also risks like lack of control and distraction. Finally, it explores how UGC is changing publishers and a move towards mobile, trust-based and community-focused models.
The document introduces government agencies to the opportunities and best practices of using social media, also known as Web 2.0. It explains that social media allows two-way engagement with target communities rather than just targeting audiences. It provides examples of popular social media tools like blogs, wikis, Facebook, YouTube and Twitter. Early government adopters have learned that agencies should use social media to strategically engage citizens, address misinformation, and share content in digestible formats. Building online communities requires a long-term commitment beyond one-off experiments.
Kaplan & Haenlein - The early bird catches the news nine things you should kn...ESCP Exchange
Micro-blogs (e.g., Twitter, Jaiku, Plurk, Tumblr) are starting to become an established category within the general group of social media. Yet, while they rapidly gain interest among consumers and companies alike, there is no evidence to explain why anybody should be interested in an application that is limited to the exchange of short, 140-character text messages. To this end, our article intends to provide some insight. First, we demonstrate that the success of micro-blogs is due to the specific set of characteristics they possess: the creation of ambient awareness; a unique form of push-push-pull communication; and the ability to serve as a platform for virtual exhibitionism and voyeurism. We then discuss how applications such as Twitter can generate value for companies along all three stages of the marketing process: prepurchase (i.e., marketing research); purchase (i.e., marketing communications); and post-purchase (i.e., customer services). Finally, we present a set of rules–—The Three Rs of Micro-Blogging: Relevance; Respect; Return–—which companies should consider when relying on this type of application.
Americans have drastically expanded their active communities online and offline. Their world is expanding and narrowing at the same time because of social media’s hyperlocalization quotient. And “cyberdisinhibition”—being more willing to behave online in ways they wouldn’t in person—has both emboldened users and led them to inappropriate behavior. These are among the findings from a nationwide study on social media conducted by Euro RSCG Worldwide. Despite buzz to the contrary, online social networking is having the effect of enhancing, not deteriorating, relationships among Americans. This new study, of 1,228 American social media users, found that by interacting through online media, consumers are more connected than ever.
TOP-10 Need-to-knows About Social Networking And Where It Is Headed.pdfЕвгений Храмов
1. Social networking has become the most popular online activity worldwide, with over 1.2 billion users accounting for 19% of total online time.
2. The growth of social networking largely mirrored global internet growth, showing that as connectivity increased, people increasingly connected with one another online.
3. The amount of time spent on social networking has more than tripled in recent years, growing predominantly at the expense of time spent on email and instant messaging.
Pr when the public does most of the relating by john bellJohn Bell
The truth is that our definition of “media” has exploded. Our idea of “influencers” has expanded. And effective communications has as much to do with building relationships through conversations and word of mouth as it does with marketing campaigns and message delivery. How do we create effective ommunications programs when peer-to-peer recommendations are the new form of “earned media”?
originally published 2008
Is Social Networking Something Advertisers Can Ignore ?... Or Is It The Next ...Hugues Rey
This document discusses social networking and its potential impact on business and advertising. It provides background on the growth of social networking, especially Facebook, in Belgium. It examines whether social networking is currently hype or has real potential. The document concludes that social networking, led by Facebook, is a major trend that businesses need to engage with through communication rather than advertising. Both mass and social media will be important parts of business conversations going forward.
This research paper discusses social networking and its applications for instructional technology and distance education programs. It defines social networking and provides a brief history, discussing the growth of popular sites. The paper explores how social networking creates a new model for knowledge management based on user-generated content. It argues that social networking can enhance distance education by leveraging students' familiarity and comfort with digital environments. When designed properly, social networking tools and activities can support collaborative learning in online courses.
How technology platforms are changing newspaper and magazine publishingAndrew Duck
This presentation looks at technology changes that are affecting the publishing industry and how these technology changes can be seen as opportunities rather than threats.
This document discusses the disconnect between how companies and consumers view social media. It summarizes initial research comparing how companies believe consumers engage with them on social media versus how consumers actually report engaging. The research found that while companies assume consumers spend significant time interacting with companies on social media, most consumer interactions are less than weekly and for social rather than commercial purposes. Consumers prefer traditional communication methods from companies over social media interactions and find commercial posts on social media annoying. However, consumers are more open to interacting with some companies like retailers and media on social media compared to financial services. The document examines implications of these differences in perspectives between companies and consumers regarding social media.
This document summarizes research on social media and Twitter. It analyzes data from over 41 million Twitter user profiles and 1.47 billion social connections to study the topological characteristics of Twitter's social network and how information spreads through retweets. Some key findings include:
- Twitter's follower network shows non-power law distribution, short effective diameter, and low reciprocity compared to other social networks.
- Ranking users by number of followers, PageRank, and number of retweets produces different results, indicating a gap between influence inferred from followers and influence from retweet popularity.
- Retweets allow information to reach an average of 1,000 users no matter the original tweet's number of followers, and retweets
Uts participant workbook smmp for planet arksuresh sood
This document appears to be a participant workbook for a social media marketing course. It includes a table of contents listing topics such as relationships over technologies, the marketing transition for 2011, social media tools and tactics, listening and monitoring brands, and which platforms are best for own communities. The workbook provides information and instructions to help participants maximize their time during the one-day course and to serve as a foundation for discussion and subsequent actions. It aims to provide a common framework for all participants on social media concepts.
The document discusses the rise of social media and its impact on business. It notes that social media is fundamentally changing how people communicate and that brands must have a social media presence to remain relevant. The document then introduces the M2M Framework, which aims to help enterprises collaborate across departments to meet customer needs through social media. The framework provides guidance on social media strategy, governance, use cases, and reducing risk.
Social Networks, Mobile Devices, Email and Direct Mail: Is This the Future of...Jeffrey Stewart
This paper is based on a presentation given by Jeffrey Stewart, Trekk’s Chief Technology Officer, at the 2009 PODi AppForum in Las Vegas. In it, he challenges print manufacturers and distributors to understand new and emerging channels and to pay attention to where marketing priorities and investment dollars are going.
Brands in Social Media Report08 090224053849 Phpapp02Elizabeth Lupfer
The immediate future (IF) ‘brands in social media’ research document, now in its second year, looks to offer topline insight into the growing impact of social media and online conversation on leading brands. Using the Interbrand Top 100 and Millward Brown
BrandZ rankings as reference points, the IF report represents a snapshot (accurate to
June 2008) of online discussions, sentiment and visibility of some of the world’s largest
brands.
Social Media is geen nieuw manier/methode van communicatie. Echter is de combinatie der delen wel nieuw. Ooit kon je alles offline lezen -- t/m Google Maps toe in de vorm van 100 kg wegen atlas van Shell :-x (no offence). Anonymous Netherlands Operations
The document discusses the rise of social media and how it has revolutionized how people use and share information online. It notes that social media usage has grown tremendously, with more people blogging, watching videos, and sharing content online. This has changed how consumers engage with brands and content, requiring companies to listen more to consumer opinions expressed on social media. The rise of social media also creates new opportunities for market research companies to build online communities and better understand shifting consumer trends.
A Study On The Changing Trends In Social Media And Its Impact GloballyAlicia Edwards
This document discusses a study on changing trends in social media and its global impact. It defines social media and explores how corporations and individuals use different social media platforms. The document examines how social media has changed communication and marketing strategies compared to traditional media. It also analyzes the positive and negative effects of increased social media usage globally and predicts future trends in social media.
Social media can negatively impact mental health in several ways:
1. It can be addictive due to psychological and physiological withdrawal symptoms when not using.
2. Frequent social media use is linked to increased feelings of sadness and decreased well-being and life satisfaction.
3. Comparing oneself to others' curated social media profiles often triggers feelings of jealousy and inadequacy that fuel depression.
Social media has become deeply ingrained in our lives and influences many aspects of communication and business. Statistics show that social networking sites could soon have more users than India's population, and people spend around 6 hours per month on social platforms. Social media is now used across various sectors for tasks like public policy, marketing, health outreach, and more. It has become an important tool for public figures, organizations, and individuals to engage with audiences.
Social media Marketing Presentation by vaibhavjainVaibhav Jain
This is a Social media Presentation made by me a few months ago with a few Basics inside the PPT. Hope it Helps you to Grow your business. the Images used here are From Search Engine's and i hereby do not Claim to be the owner of the same. This PPT is in the interest of People and the content is wholly Written by me(@followvaibhav).
The document introduces government agencies to the opportunities and best practices of using social media, also known as Web 2.0. It explains that social media allows two-way engagement with target communities rather than just targeting audiences. It provides examples of popular social media tools like blogs, wikis, Facebook, YouTube and Twitter. Early government adopters have learned that agencies should use social media to strategically engage citizens, address misinformation, and share content in digestible formats. Building online communities requires a long-term commitment beyond one-off experiments.
Kaplan & Haenlein - The early bird catches the news nine things you should kn...ESCP Exchange
Micro-blogs (e.g., Twitter, Jaiku, Plurk, Tumblr) are starting to become an established category within the general group of social media. Yet, while they rapidly gain interest among consumers and companies alike, there is no evidence to explain why anybody should be interested in an application that is limited to the exchange of short, 140-character text messages. To this end, our article intends to provide some insight. First, we demonstrate that the success of micro-blogs is due to the specific set of characteristics they possess: the creation of ambient awareness; a unique form of push-push-pull communication; and the ability to serve as a platform for virtual exhibitionism and voyeurism. We then discuss how applications such as Twitter can generate value for companies along all three stages of the marketing process: prepurchase (i.e., marketing research); purchase (i.e., marketing communications); and post-purchase (i.e., customer services). Finally, we present a set of rules–—The Three Rs of Micro-Blogging: Relevance; Respect; Return–—which companies should consider when relying on this type of application.
Americans have drastically expanded their active communities online and offline. Their world is expanding and narrowing at the same time because of social media’s hyperlocalization quotient. And “cyberdisinhibition”—being more willing to behave online in ways they wouldn’t in person—has both emboldened users and led them to inappropriate behavior. These are among the findings from a nationwide study on social media conducted by Euro RSCG Worldwide. Despite buzz to the contrary, online social networking is having the effect of enhancing, not deteriorating, relationships among Americans. This new study, of 1,228 American social media users, found that by interacting through online media, consumers are more connected than ever.
TOP-10 Need-to-knows About Social Networking And Where It Is Headed.pdfЕвгений Храмов
1. Social networking has become the most popular online activity worldwide, with over 1.2 billion users accounting for 19% of total online time.
2. The growth of social networking largely mirrored global internet growth, showing that as connectivity increased, people increasingly connected with one another online.
3. The amount of time spent on social networking has more than tripled in recent years, growing predominantly at the expense of time spent on email and instant messaging.
Pr when the public does most of the relating by john bellJohn Bell
The truth is that our definition of “media” has exploded. Our idea of “influencers” has expanded. And effective communications has as much to do with building relationships through conversations and word of mouth as it does with marketing campaigns and message delivery. How do we create effective ommunications programs when peer-to-peer recommendations are the new form of “earned media”?
originally published 2008
Is Social Networking Something Advertisers Can Ignore ?... Or Is It The Next ...Hugues Rey
This document discusses social networking and its potential impact on business and advertising. It provides background on the growth of social networking, especially Facebook, in Belgium. It examines whether social networking is currently hype or has real potential. The document concludes that social networking, led by Facebook, is a major trend that businesses need to engage with through communication rather than advertising. Both mass and social media will be important parts of business conversations going forward.
This research paper discusses social networking and its applications for instructional technology and distance education programs. It defines social networking and provides a brief history, discussing the growth of popular sites. The paper explores how social networking creates a new model for knowledge management based on user-generated content. It argues that social networking can enhance distance education by leveraging students' familiarity and comfort with digital environments. When designed properly, social networking tools and activities can support collaborative learning in online courses.
How technology platforms are changing newspaper and magazine publishingAndrew Duck
This presentation looks at technology changes that are affecting the publishing industry and how these technology changes can be seen as opportunities rather than threats.
This document discusses the disconnect between how companies and consumers view social media. It summarizes initial research comparing how companies believe consumers engage with them on social media versus how consumers actually report engaging. The research found that while companies assume consumers spend significant time interacting with companies on social media, most consumer interactions are less than weekly and for social rather than commercial purposes. Consumers prefer traditional communication methods from companies over social media interactions and find commercial posts on social media annoying. However, consumers are more open to interacting with some companies like retailers and media on social media compared to financial services. The document examines implications of these differences in perspectives between companies and consumers regarding social media.
This document summarizes research on social media and Twitter. It analyzes data from over 41 million Twitter user profiles and 1.47 billion social connections to study the topological characteristics of Twitter's social network and how information spreads through retweets. Some key findings include:
- Twitter's follower network shows non-power law distribution, short effective diameter, and low reciprocity compared to other social networks.
- Ranking users by number of followers, PageRank, and number of retweets produces different results, indicating a gap between influence inferred from followers and influence from retweet popularity.
- Retweets allow information to reach an average of 1,000 users no matter the original tweet's number of followers, and retweets
Uts participant workbook smmp for planet arksuresh sood
This document appears to be a participant workbook for a social media marketing course. It includes a table of contents listing topics such as relationships over technologies, the marketing transition for 2011, social media tools and tactics, listening and monitoring brands, and which platforms are best for own communities. The workbook provides information and instructions to help participants maximize their time during the one-day course and to serve as a foundation for discussion and subsequent actions. It aims to provide a common framework for all participants on social media concepts.
The document discusses the rise of social media and its impact on business. It notes that social media is fundamentally changing how people communicate and that brands must have a social media presence to remain relevant. The document then introduces the M2M Framework, which aims to help enterprises collaborate across departments to meet customer needs through social media. The framework provides guidance on social media strategy, governance, use cases, and reducing risk.
Social Networks, Mobile Devices, Email and Direct Mail: Is This the Future of...Jeffrey Stewart
This paper is based on a presentation given by Jeffrey Stewart, Trekk’s Chief Technology Officer, at the 2009 PODi AppForum in Las Vegas. In it, he challenges print manufacturers and distributors to understand new and emerging channels and to pay attention to where marketing priorities and investment dollars are going.
Brands in Social Media Report08 090224053849 Phpapp02Elizabeth Lupfer
The immediate future (IF) ‘brands in social media’ research document, now in its second year, looks to offer topline insight into the growing impact of social media and online conversation on leading brands. Using the Interbrand Top 100 and Millward Brown
BrandZ rankings as reference points, the IF report represents a snapshot (accurate to
June 2008) of online discussions, sentiment and visibility of some of the world’s largest
brands.
Social Media is geen nieuw manier/methode van communicatie. Echter is de combinatie der delen wel nieuw. Ooit kon je alles offline lezen -- t/m Google Maps toe in de vorm van 100 kg wegen atlas van Shell :-x (no offence). Anonymous Netherlands Operations
The document discusses the rise of social media and how it has revolutionized how people use and share information online. It notes that social media usage has grown tremendously, with more people blogging, watching videos, and sharing content online. This has changed how consumers engage with brands and content, requiring companies to listen more to consumer opinions expressed on social media. The rise of social media also creates new opportunities for market research companies to build online communities and better understand shifting consumer trends.
A Study On The Changing Trends In Social Media And Its Impact GloballyAlicia Edwards
This document discusses a study on changing trends in social media and its global impact. It defines social media and explores how corporations and individuals use different social media platforms. The document examines how social media has changed communication and marketing strategies compared to traditional media. It also analyzes the positive and negative effects of increased social media usage globally and predicts future trends in social media.
Social media can negatively impact mental health in several ways:
1. It can be addictive due to psychological and physiological withdrawal symptoms when not using.
2. Frequent social media use is linked to increased feelings of sadness and decreased well-being and life satisfaction.
3. Comparing oneself to others' curated social media profiles often triggers feelings of jealousy and inadequacy that fuel depression.
Social media has become deeply ingrained in our lives and influences many aspects of communication and business. Statistics show that social networking sites could soon have more users than India's population, and people spend around 6 hours per month on social platforms. Social media is now used across various sectors for tasks like public policy, marketing, health outreach, and more. It has become an important tool for public figures, organizations, and individuals to engage with audiences.
Social media Marketing Presentation by vaibhavjainVaibhav Jain
This is a Social media Presentation made by me a few months ago with a few Basics inside the PPT. Hope it Helps you to Grow your business. the Images used here are From Search Engine's and i hereby do not Claim to be the owner of the same. This PPT is in the interest of People and the content is wholly Written by me(@followvaibhav).
Social Media For The Public Sector - Social Media introPCM creative
3rd December 2009, East Midlands Conference Centre (EMCC)
Social media is the latest hot topic up for debate, especially in the workplace. Facebook, Twitter, LinkedIn, Blogging, the list goes on. But what exactly is it? And how can your organisation use it to communicate and engage with stakeholders.
Social Media for the Public Sector is brought to you by Connected Nottingham, a brand initiative developed by Accelerate Nottingham which brings together and celebrates partner’s achievements within the technology agenda in the Nottingham conurbation and the county of Nottinghamshire.
This exciting FREE workshop, hosted in the East Midlands Conference Centre’s Gallery will:
Provide an overview of social media platforms and tools
Explore how social media can be utilised to inform, consult, debate and engage with your community
Ask the experts and hear first hand case studies from orgainsations in the public sector
Hear from:
Caron Lyon- PCM Creative, a local expert and a regular speaker on the national circuit on Social Media.
Simon Wakeman- Freelance communications consultant and Head of Communications and Marketing at Medway Council. A well-known and respected communicator, Simon is recognised as a leading member of a new generation of public sector communicators that is equally comfortable working across traditional communications channels and emerging online channels.
Chief Inspector Mark Payne, Head of West Midlands Police Press and Public Relations Department. West Midlands Police, the second largest Police Force in the UK has made a significant investment into social media. Launching across a series of social media platforms the force has seen many benefits of social media, particularly around community engagement.
Marketing and Communication in the Social Media EraAntonio Ragusa
This presentation by Antonio Ragusa addresses the following questions:
What are social media?
How do they affect marketing and communication?
Why are they important and what benefits can they bring to organizations and individuals?
How should they be used for marketing and communication purposes?
The document discusses how social media content from Twitter can be used to predict real-world outcomes. Specifically, it examines using tweets about movies to forecast box office revenues. The study shows that a simple model based on the rate tweets are created about movies can outperform market-based predictors for forecasting revenues. Sentiment analysis of tweets is also explored as a way to further improve predictions, especially after movies are released.
Social Media Tracker - Universal McCann - The Socialisation of Brands - Wave 5Wikonsumer Research
Social media is an incredibly dynamic environment. Terms like “friend” and
“influencer” are no longer adequate to describe the array of social activity and
interaction that is occurring amongst the vast communities now being built online.
A deeper understanding of consumer needs and motivations is the key to unlocking a
real understanding of social media and its users.
Social networks are becoming powerful hubs of interconnected communities but it’s
not just people that are connecting in the social media space. There is huge demand
for a more social and interactive relationships with brands.
Almost half of the Active Internet Universe has already joined a brand community.
These communities are also clearly having a huge benefit to the brands involved,
driving brand loyalty, endorsement and sales.
However, understanding the nature of social demand for each consumer, category and market is the key to creating a successful social media experience.
This report barely scratches the surface of the rich insight and detail available.
Wave 5 – The Socialisation Of Brands contains information for 20 categories in more than 54 countries. You will find contact details if you require further information at the end of this report.
Wave 5 - The Socialisation of Brands | UM | Social Media TrackerUM Wave
Wave 5 - the socialisation of brands, told us that there was huge demand
for social interaction with brands. However, the nature and depth of this interaction varied wildly from person to person and category to category. But those brands that could create
the right experience benefitted enormously, driving brand loyalty, endorsement and
sales.
Find the latest Wave, "Wave 7 - Cracking the Social Code" here http://www.slideshare.net/Wave7
Social networks are becoming powerful hubs that connect vast online communities. Almost half of active internet users have joined a brand community, bringing huge benefits to brands like increased loyalty, endorsement, and sales. However, understanding each consumer, category, and market is key to creating a successful social media experience for brands.
Social networks are becoming powerful hubs that connect vast online communities. Almost half of active internet users have joined a brand community, bringing huge benefits to brands like increased loyalty, endorsement, and sales. However, understanding each consumer, category, and market is key to creating a successful social media experience for brands.
Social networks are becoming powerful hubs that connect vast online communities. Almost half of active internet users have joined a brand community, bringing huge benefits to brands like increased loyalty, endorsement, and sales. However, understanding each consumer's unique social needs, as well as differences by category and market, is key to creating successful social experiences.
Social networks are becoming powerful hubs that connect vast online communities. Almost half of active internet users have joined a brand community, bringing huge benefits to brands like increased loyalty, endorsement, and sales. However, understanding each consumer, category, and market is key to creating a successful social media experience for brands.
Social media-wave-5-oct2010-universal-mccann-101018081526-phpapp01Agnès Laurent
Social networks are becoming powerful hubs that connect vast online communities. Almost half of active internet users have joined a brand community, bringing huge benefits to brands like increased loyalty, endorsement, and sales. However, understanding each consumer, category, and market is key to creating a successful social media experience for brands.
Social networks are becoming powerful hubs that connect vast online communities. Almost half of active internet users have joined a brand community, bringing huge benefits to brands like increased loyalty, endorsement, and sales. However, understanding each consumer, category, and market is key to creating a successful social media experience for brands.
Similar to Brands In Social Media Report 2008 (20)
How are Lilac French Bulldogs Beauty Charming the World and Capturing Hearts....Lacey Max
“After being the most listed dog breed in the United States for 31
years in a row, the Labrador Retriever has dropped to second place
in the American Kennel Club's annual survey of the country's most
popular canines. The French Bulldog is the new top dog in the
United States as of 2022. The stylish puppy has ascended the
rankings in rapid time despite having health concerns and limited
color choices.”
Best practices for project execution and deliveryCLIVE MINCHIN
A select set of project management best practices to keep your project on-track, on-cost and aligned to scope. Many firms have don't have the necessary skills, diligence, methods and oversight of their projects; this leads to slippage, higher costs and longer timeframes. Often firms have a history of projects that simply failed to move the needle. These best practices will help your firm avoid these pitfalls but they require fortitude to apply.
Presentation by Herman Kienhuis (Curiosity VC) on Investing in AI for ABS Alu...Herman Kienhuis
Presentation by Herman Kienhuis (Curiosity VC) on developments in AI, the venture capital investment landscape and Curiosity VC's approach to investing, at the alumni event of Amsterdam Business School (University of Amsterdam) on June 13, 2024 in Amsterdam.
Profiles of Iconic Fashion Personalities.pdfTTop Threads
The fashion industry is dynamic and ever-changing, continuously sculpted by trailblazing visionaries who challenge norms and redefine beauty. This document delves into the profiles of some of the most iconic fashion personalities whose impact has left a lasting impression on the industry. From timeless designers to modern-day influencers, each individual has uniquely woven their thread into the rich fabric of fashion history, contributing to its ongoing evolution.
[To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
This PowerPoint compilation offers a comprehensive overview of 20 leading innovation management frameworks and methodologies, selected for their broad applicability across various industries and organizational contexts. These frameworks are valuable resources for a wide range of users, including business professionals, educators, and consultants.
Each framework is presented with visually engaging diagrams and templates, ensuring the content is both informative and appealing. While this compilation is thorough, please note that the slides are intended as supplementary resources and may not be sufficient for standalone instructional purposes.
This compilation is ideal for anyone looking to enhance their understanding of innovation management and drive meaningful change within their organization. Whether you aim to improve product development processes, enhance customer experiences, or drive digital transformation, these frameworks offer valuable insights and tools to help you achieve your goals.
INCLUDED FRAMEWORKS/MODELS:
1. Stanford’s Design Thinking
2. IDEO’s Human-Centered Design
3. Strategyzer’s Business Model Innovation
4. Lean Startup Methodology
5. Agile Innovation Framework
6. Doblin’s Ten Types of Innovation
7. McKinsey’s Three Horizons of Growth
8. Customer Journey Map
9. Christensen’s Disruptive Innovation Theory
10. Blue Ocean Strategy
11. Strategyn’s Jobs-To-Be-Done (JTBD) Framework with Job Map
12. Design Sprint Framework
13. The Double Diamond
14. Lean Six Sigma DMAIC
15. TRIZ Problem-Solving Framework
16. Edward de Bono’s Six Thinking Hats
17. Stage-Gate Model
18. Toyota’s Six Steps of Kaizen
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To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations
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