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Email to Social Media – How to Seed your Social Networks and Grow Your Twitter Following and Facebook Likes (Fans) By: Chris Breikss, 6S Marketing Date: February 8, 2011
About Me Chris Breikss President, 6S Marketing Founded 6S in 2000  (10 years!!) 25 employees Expert in SEO, SEM, Social Media Worked With 400+ Clients Speak, Sponsor & Attend Industry Events Across North America
Email to Social Media Which Social Networks are your customer base using? Start with your email database Use your email database to help seed your social media accounts Transition them over to each social network using campaigns specifically targeted at them
Seeding Accounts Process of building up you initial user base Start by inviting friends, family, colleagues, brand advocates. Export your Outlook contacts then filter A Facebook advertising campaign can dramatically expedite the process of building fans and likes Automated software can help for Twitter such as Tweet Adder - tweetadder.com (but be careful with this)
Seeding Accounts Flowtown (used to work) to see what social networks your email database subscribers are on Flowtown ceased this product after MailChimp (their partner) launched the competing MailChimp Social Pro Flowtown utilized Klout to show the “social influence” rating of each contact based on their email address
This is not a sales pitch  for MailChimp!
MailChimp Now MailChimp Social Pro allows you to see which of your email subscribers are on each social network and segment into lists by social network MailChimp will even pull in pictures into MailChimp Faces to segment your lists and “put a face to that email” MailChimp Social Pro is free until March 2011 (hurry!)
MailChimp Faces
Questions Chris Breikss @6S_Marketing    @chrisbreikss chris@6Smarketing.com

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How to Convert Email Subscribers to Twitter Followers and Facebook Likes

  • 1. Email to Social Media – How to Seed your Social Networks and Grow Your Twitter Following and Facebook Likes (Fans) By: Chris Breikss, 6S Marketing Date: February 8, 2011
  • 2. About Me Chris Breikss President, 6S Marketing Founded 6S in 2000 (10 years!!) 25 employees Expert in SEO, SEM, Social Media Worked With 400+ Clients Speak, Sponsor & Attend Industry Events Across North America
  • 3. Email to Social Media Which Social Networks are your customer base using? Start with your email database Use your email database to help seed your social media accounts Transition them over to each social network using campaigns specifically targeted at them
  • 4. Seeding Accounts Process of building up you initial user base Start by inviting friends, family, colleagues, brand advocates. Export your Outlook contacts then filter A Facebook advertising campaign can dramatically expedite the process of building fans and likes Automated software can help for Twitter such as Tweet Adder - tweetadder.com (but be careful with this)
  • 5. Seeding Accounts Flowtown (used to work) to see what social networks your email database subscribers are on Flowtown ceased this product after MailChimp (their partner) launched the competing MailChimp Social Pro Flowtown utilized Klout to show the “social influence” rating of each contact based on their email address
  • 6.
  • 7.
  • 8.
  • 9.
  • 10. This is not a sales pitch for MailChimp!
  • 11. MailChimp Now MailChimp Social Pro allows you to see which of your email subscribers are on each social network and segment into lists by social network MailChimp will even pull in pictures into MailChimp Faces to segment your lists and “put a face to that email” MailChimp Social Pro is free until March 2011 (hurry!)
  • 12.
  • 14.
  • 15.
  • 16.
  • 17. Questions Chris Breikss @6S_Marketing @chrisbreikss chris@6Smarketing.com