UXCam is a tool that allows companies to collect user interaction video from their mobile apps to identify and address usability issues. It was created by the founders to solve the problems they experienced at the BBC in evaluating their weather app using inefficient lab testing and surveys. UXCam integrates with iOS and Android apps in 2 minutes and provides video playback and analytics to help companies understand issues like drop-off points, retention, and bugs in order to improve the user experience.