2. Problem
Passive learning is traditional classroom teaching
where the students merely take notes. Which is
proven to be less engaging, thus leading to less
retention of the information.
3. Solution
The SmARt Box is an educational tool that uses
cutting edge Augmented Reality technology to
enhance the way kid's learn.
Unlike conventional passive forms of learning (text
books, videos, etc.), the Smart Box actively engages
children by immersing them in a fun and interactive
experience where the subject matter comes to life.
10. Physical Distribution (stores)
Consumers can walk into a store and purchase a bundle
that includes all of the hardware to run the SmARt Box
and connect it to their home TV. This bundle is for buyers
who are looking for a convenient plug and play product.
For additional content, consumers can also buy extra
SmARt Box lessons that include a physically printed book
and a CD to use with the system.
11. Digital Distribution (online)
With this approach the consumer can download the
SmARt Box application and run it on their existing PC with
an installed webcam. For additional content, customers
can pay to download new lessons that come with an
executable and a document for the book that they can
print. This approach can also be easily extended into a
subscription based service.
12. Advertising
This product has an obvious cross promotion with
advertising/licensed products. Where the story
can include sponsorships, ads, or be based on 3rd
party entertainment.
14. Competition
As many successful companies focus on the
growing electronic education market; Few have
incorporated the growing augmented reality
trend into this field.