When it comes to marketing on the internet, there are basically two types of email list - buyers and prospects. A prospect list is made up of people who haven't necessarily bought anything from you yet, while a buyers list is rather obvious - it contains people who have bought from you. In this article we're going to look at the pros and cons of each.

1. The Prospect List vs The
Buyer List

2. When it comes to marketing on the
internet, there are basically two types
of email list - buyers and prospects. A
prospect list is made up of people who
haven't necessarily bought anything
from you yet, while a buyers list is
rather obvious - it contains people who
have bought from you. In this article
we're going to look at the pros and
cons of each.

3. All things being equal, a list of buyers is
generally more valuable than a list of
prospects. They have shown that they
have the ability and the willingness to
spend money, so you can reasonably
expect that they will buy more from you
in the future.

4. A prospect list, on the other hand, is often built
by giving something away as an incentive to get
people to give you their name and email. This
obviously works, but the problem is you don't
really know if those people are willing or even
able to pay you for something in the future.
There can be value in a list even if they don't
buy anything from you, but for the most part
you probably want people on your list to
actually pay you for something at some point.

5. The biggest advantage of a prospect
list is that it's easier to build. It's usually
easier to convince people to subscribe
to get something for free than to
convince them to pay you.
So you can build a larger list, faster, but
the size of your list isn't the most
important thing. How responsive it is to
your offers is.

6. You might have a list of buyers that is
only 25% the size of your prospect
list, and still get better conversions with
that many fewer people. It's all about
the relationship you have with the
list, and the quality of the leads getting
added to it.

7. If you do have a non-responsive prospect
list, it's not without value however. You can use
it for things like directing people to "like"
Facebook pages, comment on blog posts and
so on. These things don't require any payment
but they still have value to you.
You can even offer further free incentives to
those people in order to get them to take these
actions, if you wish. They've already shown an
interest in free "stuff" so if you keep offering
them more, you can often leverage those lists
in many ways.

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are available in the product:
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