Best Practices for Deploying Captioning with Kaltura
Kaltura Connect - September 30, 2013 Accessibility Data: - More than 1 billion people have a disability - 56.7 million report a disability in the U.S. - 48 million (20%) in the U.S. have some hearing loss - 11% of postsecondary students report having a disability - 45% of 1.6 million veterans seek disability - 177,000+ veterans claimed hearing loss Captions are text that is time-sychronized with the media. They convey all spoken content as well as relevant sound effects. Captions originated in the early 1980s from an FCC mandate for broadcast TV. The 21st Century Communications and Video Accessibility Act requires all Internet programming that previously aired on television with captions to have captions online, as well. The values of captioning include: - Accessibility for deaf and hard of hearing - Accessibility for ESL viewers - Flexibility to view anywhere, such as noisy environments or offices - Search - Reusability - Navigation, better UX - SEO/discoverability - Used as source for translation Check out the slideshow for a how-to on captioning your videos with Kaltura and 3Play Media! Presenters: Tole Khesin | VP of Marketing, 3Play Media
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Best Practices for Deploying Captioning with Kaltura
- 1. Best Practices for Deploying Captioning with Kaltura Kaltura Connect – September 30, 2013 Tole Khesin VP Marketing 3Play Media tole@3playmedia.com 1
- 2. About 3Play Media ‣ ‣ ‣ ‣ Captioning + transcription + translation MIT spinout in 2007 700+ customers in enterprise, gov’t, media, higher ed Based in Cambridge, MA 2
- 3. About 3Play Media ‣ ‣ ‣ ‣ Captioning + transcription + translation MIT spinout in 2007 700+ customers in enterprise, gov’t, media, higher ed Based in Cambridge, MA 50+ Mutual Kaltura Customers 3
- 4. Agenda ‣ Accessibility trends ‣ Captioning basics ‣ Accessibility laws ‣ Value propositions ‣ Kaltura captioning process ‣ Beyond captions ‣ Q&A 4
- 5. Accessibility - a Growing Concern ‣ Worldwide: 1 billion people have a disability ‣ U.S.: 56.7 million have a disability (48 million related to hearing) ‣ U.S.: 11% of higher ed students have a disability ‣ U.S.: 45% of 1.6 million veterans sought disability (177,000 related to hearing loss) 5
- 6. What Are Captions? ‣ Text that has been time-synchronized with the media ‣ Captions convey all spoken content as well as relevant sound effects ‣ Originated in the early 1980s from an FCC mandate for broadcast TV 6
- 7. What Are Captions? Terminology ‣ Captioning vs. Transcription 7
- 8. What Are Captions? Terminology ‣ Captioning vs. Transcription ‣ Captioning vs. Subtitling 8
- 9. What Are Captions? Terminology ‣ Captioning vs. Transcription ‣ Captioning vs. Subtitling ‣ Closed vs. Open Captioning 9
- 10. What Are Captions? Terminology ‣ Captioning vs. Transcription ‣ Captioning vs. Subtitling ‣ Closed vs. Open Captioning ‣ Post Production vs. Real-Time 10
- 11. How Are Captions Used? 11
- 12. Accessibility Laws Section 508 ‣ Added to Rehabilitation Act in 1986 ‣ Applies to federal agencies and organizations with federal subsidies Section 504 ‣ Part of Rehabilitation Act of 1973 ‣ Anti-discrimination law 12
- 13. Accessibility Laws Section 508 ‣ Added to Rehabilitation Act in 1986 ‣ Applies to federal agencies and organizations with federal subsidies Section 504 ‣ Part of Rehabilitation Act of 1973 ‣ Anti-discrimination law ADA ‣ Title II (public entities) + Title III (commercial entities) ‣ Netflix lawsuit implications 13
- 14. Accessibility Laws Section 508 ‣ Added to Rehabilitation Act in 1986 ‣ Applies to federal agencies and organizations with federal subsidies Section 504 ‣ Part of Rehabilitation Act of 1973 ‣ Anti-discrimination law ADA ‣ Title II (public entities) + Title III (commercial entities) ‣ Netflix lawsuit implications CVAA ‣ Applies to content that airs on TV + Internet 14
- 15. CVAA Timeline ‣ Phased In: All prerecorded programming that is not edited for Internet distribution ‣ Phased In: Live & near-live programming originally broadcast on television. ‣ Sep 30, 2013: Prerecorded programming that is edited for Internet distribution. ‣ Mar 30, 2014: Archival programming (45 days) ‣ Mar 30, 2015: Archival programming (30 days) ‣ Mar 30, 2016: Archival programming (15 days) 15
- 16. Value Propositions? ‣ Accessibility for deaf and hard of hearing ‣ For ESL viewers ‣ Flexibility to view in noise-sensitive environments ‣ Search ‣ Reusability ‣ Navigation, better UX ‣ SEO/discoverability ‣ Used as source for translation 16
- 19. Platform Integrations Video Player / Platform Integrations 19
- 20. Overview of 3Play Media Services Captioning Translation Transcription Interactive Search Tools Automated Transcript Alignment Integrations / API 20
- 21. Captions Plugin ‣ Works with most video players ‣ Searchable ‣ ‣ Customizable ‣ Supports multiple languages SEO boost 21
- 23. Example – Infobase Learning 23
- 24. Q&A Tole Khesin 3Play Media tole@3playmedia.com +1.617.764.5189 X103 Resources http://www.3playmedia.com/services-features/tools/integrations/kaltura/ 24