Are blogs still an important part of a strong online presence for apartments? In a word, yes. In the original discussion, Mike Whaling from 30 Lines and Holli Beckman from Apartminty share how to run an apartment blog that is built to attract the right audience for your business, build awareness for your brand, and convert casual readers into qualified leads. Mike and Holli have both built property blogs that get attention. They share real examples of what works, plus the secrets that will help you: * Get more out of the content you already have * Create better content that converts today * Measure the results that matter most to your business, and * Learn how to turn your property blog into a lead machine.

1. Blogging for Apartments:
What’s Working Now?
Holli Beckman // Apartminty // @apartminty
Mike Whaling // 30 Lines // @30lines
#AptBlogs

2. 30lin.es/aptblogs
Learn more at:
@30lines // @apartminty // #AptBlogs

3. Is having a property blog
still worth it today?
@30lines // @apartminty // #AptBlogs

4. Blog for SEO!
@30lines // @apartminty // #AptBlogs
We’ve alway heard…

5. You’ve been sold.
@30lines // @apartminty // #AptBlogs

6. If you’re going to do SEO…
DO SEO.
@30lines // @apartminty // #AptBlogs

7. Blogs *can* show you’re a
neighborhood authority
@30lines // @apartminty // #AptBlogs

8. But if you’re only blogging
for SEO, you’re missing out.
@30lines // @apartminty // #AptBlogs

9. 5 Awesome Reasons to Blog
@30lines // @apartminty // #AptBlogs
• Leasing
• B2B/Community Outreach
• PR / Proactive Reputation Management
• Advertising
• Retention and Referrals

10. It’s part of
the sales process.
@30lines // @apartminty // #AptBlogs

11. B2B and Community
Outreach
@30lines // @apartminty // #AptBlogs

12. PR and Proactive
Reputation Management
@30lines // @apartminty // #AptBlogs

13. Works in Sync with Your
Advertising
@30lines // @apartminty // #AptBlogs

14. Resident Retention
and Referrals
@30lines // @apartminty // #AptBlogs

15. How do we execute?
@30lines // @apartminty // #AptBlogs

16. How do we plan
for content?
@30lines // @apartminty // #AptBlogs

17. Think for short term
and long term needs
@30lines // @apartminty // #AptBlogs

18. Show me examples!
@30lines // @apartminty // #AptBlogs

19. SMART PRICING
@30lines // @apartminty // #AptBlogs

20. CHALLENGE ACCEPTED
@30lines // @apartminty // #AptBlogs

21. Look for gaps
in your communication
@30lines // @apartminty // #AptBlogs

22. What kind of posts
do people like?
@30lines // @apartminty // #AptBlogs

23. Become a trusted friend.
@30lines // @apartminty // #AptBlogs

24. Posts That Work
@30lines // @apartminty // #AptBlogs
• Entertain
• Inside Scoop
• Learn the Area
• Utility

25. How do we promote
our blog posts?
@30lines // @apartminty // #AptBlogs

26. Market your marketing!
@30lines // @apartminty // #AptBlogs

27. Create for each step of the
customer lifecycle.
@30lines // @apartminty // #AptBlogs

28. Get in their newsfeed.
Stay in their inbox.
#AptBlogs

29. Wrap it up…
@30lines // @apartminty // #AptBlogs

30. Blogging Should Help…
@30lines // @apartminty // #AptBlogs
• Leasing
• B2B/Community Outreach
• PR / Proactive Reputation Management
• Advertising
• Retention and Referrals

31. Blogs should help lease
more apartments.
@30lines // @apartminty // #AptBlogs

32. 30lin.es/aptblogs
Get the full recap:
@30lines // @apartminty // #AptBlogs