Arnold Palmer was one of golf's greatest legends, winning over 90 tournaments including four Masters. He was one of the first athletes to understand marketing and helped pave the way for multi-million dollar deals in sports today. Though a brilliant businessman, Palmer was beloved by fans for his powerful hitting, nerve on the greens, and relationships with fans. This biography by Tom Callahan, who knew Palmer well, uses anecdotes and stories from those close to Palmer to tell the extraordinary story of one of golf's greatest players.