1. HenrikEngervall, 20846 Course 2403 20846@student.hhs.se 2011-01-20 What is strategy?

2. Strategy background Strategy as a military term To link the tactics To create order in the chaos Strategy Business model Tactics

3. Strategy Your strengths Strategy Competition strengths Objective Advantages SweetSpot Demand Scope

4. Blizzard Entertainment Gameplay first Commit to quality Play fair Embrace your inner geek Every voice matters Think globally Lead responsibly Learn & Grow

5. Blizzard Business model Few successful titles Outstanding quality Price per month / by game Ongoing experience

6. Blizzard mission statement To through a quality experience and strong brands, outperform competitor while constantly looking forward, listening to the community and work for a

7. Sources http://en.wikipedia.org/wiki/Strategos http://en.wikipedia.org/wiki/Military_strategy#cite_note-1 Can You SayWhat Your Strategy Is? (2008) - David J. Collis and Michael G. Rukstad From strategy to business models and ontotactics (2010) – Casadesus & Ricart (C&R) What Is Your Management Model? (2009) – Birkinshaw & Goddard http://eu.blizzard.com/en-gb/company/about/mission.html