This document provides tips for an effective communication strategy, including addressing all senses creatively, making the brand name known, identifying distinctive brand vocabulary and concentrating the core message into one sentence. It also recommends formulating additional short statements in bullet points, identifying the most relevant number, selecting a memorable mark, choosing an appropriate font size and layout, using the brand color, optimizing tables and diagrams for clarity, using suitable and consistent images, and finding appropriate give-away objects to build a winning brand.

1. Effective Communication Strategy
Tips for Success
Presented By
Masum Chowdhury
Manager, SBMD
Asiatic Laboratories Ltd.

2. Modes of Expression:
Address all Senses Creatively

3. Trademark
Make brand name known

4. Brand Vocabulary
Identify distinctive words

5. Core message
Concentrate key content into
one sentence

6. Bullet points
Formulate additional short statements

7. Important number
Identify the most relevant number

8. Memorable marks
Select a letter, syllable or symbol

9. Easy legibility
Select appropriate font, size
and contrast

10. Proven layout
Choose an effective page format

11. Right colour
Use brand colour

12. Comprehensible tables
Optimize rows and columns
Parameter Ciprofloxacin Levofloxacin
Bioavailability (%) 70-80 99
Maximum Serum
Concentrations (Dose)
1.2 (250 mg)
2.4 (500 mg)
4.3 (750 mg)
2.8 (250 mg)
5.1 (500 mg)
Time of Peak Plasma
Concentrations (hr)
1-2 hrs 1-2 hrs

13. Convincing graphs
Make diagrams crystal-clear
0.28
0.29
0.27
0.2
0.22
0.18
0.2
0.17
0.15
0.17
0.19
0.21
0.23
0.25
0.27
0.29
0.31
2011 YTD 2012 2012 YTD 2013 Q1 2013 Q2 2013 May-13 Jun-13

14. Compelling visuals
Use suitable and consistent images

15. Give-aways
Find appropriate objects

16. In this way,
you can Build a winning brand