2. ■ Social media is the single most important tool in mass media, and can support and
even enhance a student’s transition into a well-rounded post-secondary lifestyle.
Transitioning from high school into the post-secondary realm can be an
extremely stressful and anxious experience for the average student
But it does not have to be…
Image: Designed by Bedneyimages - Freepik.com
3. Image: Designed by Dashu83 - Freepik.com
24% of young adults go online
‘constantly’
92% reported they are online
daily
Stats: Modo Labs
4. 90% of young
adults use
social media
SOCIAL MEDIA
IS
EVERYWHERE
- 82% of them use Facebook
- 55% use Instagram
- 32% use Twitter
Stats: Modo Labs
5. 93% of 18-19
year olds use
major social
sites at least
twice per
week
58% stated they
used Facebook
several times
per day
STUDENTS CONNECT EVERYDAY
Stats: Kevin Yurasek
6. “Facebook has become an important site
for the informal, cultural learning of
‘being’ a student, with online interactions
and experiences allowing roles to be
learned, values understood and identities
shaped.” [DeAndrea et al. 2011]
Image: Designed by Photoroyalty - Freepik.com
Social media has thus become
imperative for an individual
entering a new social setting,
and has been proven to
positively supplement face-to-
face interaction
7. In a recent study…
Facebook was found to
be one of 3 places that
allowed college
students to find a
sense of belonging…
… and class-wide Facebook
groups allow for organic
growth and interaction
between students!
[Yurasek 2014]
Image: Designed by Freepik
8. Results showed that…
Social media use correlated
with an increase in friendship
and social capital…
.. and increased feelings
of university and
community belonging.
[Yurasek 2014]
9. Image: Designed by Freepik
Social media is, “a tool for
communication with
people who aren’t
necessarily my best
friends.”
… and is also seen by
students as the best way to
keep in touch and maintain
relationships with old
friends who have gone
elsewhere
[Yurasek 2014]
10. Another study discovered…
Social media use enhances a
student’s satisfaction with
their institution…
… and by connecting them
with school programs
highlights and strengthens
the resources made available
by the college or university
[DeAndrea et al. 2011]
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11. Image: Designed by Freepik
Those with higher
education levels use social
media more!
Be smart!
[Pew Research Center 2015]
12. However…
A small sample of young adults
who used social media more than
2 hours a day reported:
Don’t over do it…
- Psychological distress
- Unmet needs for mental health support
- Suicidal ideation
[Payne 2015]
Image: Designed by Dooder
13. … and what about multi-tasking?
Image: Designed by Dooder
14. Image: Designed by Freepik
American Academy of Pediatrics says:
It can be good!
Competent
multitaskers
complete tasks
efficiently
It can be beneficial
to be a competent
multitasker in the
digital age
[Sumathi 2014]
15. Image: Designed by Freepik
Post-secondary institutions are catching on
They see the power in social media
16. In a study:
90% of undergraduate admissions officers agreed social media
is worth its’ investment value
86% planned to increase social media investments the very next year
Stats: Travis May
17. Image: Designed by AlvaroCabrera
Social media continues to grow every day
The more we use it the more it advances
18. It makes post-secondary campuses feel smaller all around the world
Image: Designed by Freepik
… and continues to encapsulate and simplify aspects of campus life
20. Image: Designed by Freepik
Internet and media use in your
elder years is correlated with:
- A healthy and motivated lifestyle
- Enhanced quality of life
- Improved social and physical
well-being
keep it up!
[Chodzko-Zajko et al. 2014]
21. Flipbook References
■ Kyungo, K., Chodzko-Zajko, W., Schwingel, A., McDonagh, D.C. (2014). Understanding older individuals’ emotional responses to new technology
■ associated with healthy lifestyle choice. Journal of Physical Education and Sport 14(2), 138-147.
■ DeAndrea, D.C. et al. (2011). Serious social media: On the use of social media for improving students' adjustment to college. Internet and Higher Education 1(1), 1-9.
■ Pew Research Center. (2015). Social Media Usage: 2005-2015. Retrieved October 18th 2016, from http://www.pewinternet.org/2015/10/08/social-networking-usage-
2005-2015/.
■ Modo Labs. (2016). Social media use among college students and teens – what’s in, what’s out and why. Retrieved on October 16th 2016, from
https://www.modolabs.com/blog-post/social-media-use-among-college-students-and-teens-whats-in-whats-out-and-why/.
■ Top Universities. (2013). What Drives Students’ Social Media Usage?. Retrieved October 18th 2016, from http://www.topuniversities.com/blog/what-drives-students-
social-media-usage.
■ Yurasek, K.J. (2014). Social Media Use During The College Transition (Graduate Thesis). Retrieved from
http://scholarcommons.usf.edu/cgi/viewcontent.cgi?article=6356&context=etd.
■ Payne, E. (2015, August 8). Teens' poor mental health linked to social media use. The Ottawa Citizen. Retrieved from
http://search.proquest.com.proxy.queensu.ca/docview/1702249271/abstract/F2B7E877E3DF40DAPQ/1?accountid=6180,
■ May, T. (2015). Social Media: A Study of Its Use In Higher Education (Graduate Dissertation). Retrieved from
http://search.proquest.com.proxy.queensu.ca/docview/1673895238/A9D74B5F72AB48D6PQ/3?accountid=6180
■ Sumathi, R. (2014). Teen Researchers Defend Media Multitasking; Doing Homework With Music, Texts, Tweets Works Better for Some. Wall Street Journal. Retrieved
from http://search.proquest.com.proxy.queensu.ca/docview/1610794735?accountid=6180.