1. IILM ACADEMY OF HIGHER LEARNING
JAIPUR
CADBURY
Altaf chouhan
PGDM 12-14

2. INTRODUCTION
► JOHN CADBURY founder of the trust in 1824.
► In 1831, John Cadbury rented a small factory,
became a manufacturer of drinking chocolate and
cocoa, laying the foundation for the Cadbury
chocolate business.
► In 1847 John Cadbury rented a larger factory in
Bridge Street, off Broad Street, in the centre of
Birmingham and went into partnership with his
brother Benjamin.

3. ► John Cadbury's sons Richard and George, who had
joined the company in the 1850s, became the second
Cadbury brothers to run the business when their father
retired due to failing health in 1861.s
► The business became a private limited company -
Cadbury Brothers Limited - in 1899 following Richard
Cadbury's sudden death at the age of 63.
► George Cadbury became chairman of the new board
and his fellow directors were Barrow and William A.
Cadbury, sons of Richard and two of his own sons,
Edward and George Cadbury Junior.

4. CADBURY OVERVIEW
 Cadbury India is fully owned subsidy of Kraft food
Incorporation.
□ The combination of Kraft foods and Cadbury creates
a global powerhouse in snacks, confectionery and
quick meals.

5. CADBURY GLOBAL REACH
 They are the second largest food company in the world with
annual revenues of more than $54 billion.
 Cadbury India enjoys a value market share of over 70
percent in the chocolate category.
 No.1 in Global CONFECTIONERY
 No.1 in Global BISCUITS
 No.2 in global CANDY

6. CADBURY INDIA
 In India, Cadbury began its operations in 1948
by importing chocolates. After over 60 years
of existence, it today has six company-owned
manufacturing facilities at Thane, Induri (Pune)
and Malanpur (Gwalior), Bangalore and Baddi
(Himachal Pradesh), Hyderabad and 4 sales
offices (New Delhi, Mumbai, Kolkata and
Chennai). The corporate office is in Mumbai.

7. CADBURY LOCATIONS

8. TEAM MEMBERS
 Chairmen – C Y Pal (Non- Executive)
 Managing Director - Mr. Anand Kripalu
 Non-Executive Directors – Mr. Harsh Mariwala
Mr. Radhakrishnan B.
Menon

9. STRENGTHS
WEAKNESS
-Distribution Network
-Little Penetration in the Rural Sector
-Market Share
-Aggressive Marketing
-Rich Product Mix
THREATS SWOT OPPORTUNITIES
-Rise in the cost of chocolate and
dairy products.
-Co-branding with other
-Entry of many foreign players in the manufacturers of food and drink
indian confectionary market,
Which are giving higher margins to
the retailers.
-The company has large exposure to
foreign currency exchange rate risk

10. MISSION STATEMENT
 Cadbury's means quality: this is our
promise. Our reputation is built upon
quality: Our commitment to continuous
improvement will ensure that our promise
is delivered'

11. Corporate Social Responsibility
Our Commitment to the Environment
1.Induri Factory helps provide Safe Drinking Water to 11,000 villagers
2.Sahyog- Non-formal school set up by Cadbury for children of migrant workers in
Baddi
3. SARVAM-
In response to the 2004 Asian Tsunami crisis, Cadbury committed funds and
resources to the Sri Aurobindo Rural Village Action Movement (SARVAM)
community project to redevelop two villages in the coastal regions of
Pondicherry, India:
4.Migratory birds stop over at our Bangalore factory!
5. Akshya patra

12. CATEGORIES
 CHOCOLATES
 SNACKS
 BEVERAGES
 CANDY

13. IT’S PRODUCTS

14. Thank You