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Challenges in new product development

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Sameer Mathur
Sameer Mathur
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CHALLENGES IN NEW PRODUCT DEVELOPMENT
- • Changing customer needs • New technologies • Increased domestic and foreign competition
Cooper and Kleinschmidt have found that the number one factor determining the success of a new product is a Unique, superior product.
,
• • •
• http://www.rgbstock.com • http://www.gratisography.com • http://pixabay.com • http://www.fontsquirrel.com • http://www.dafont.com • http://www.awwwards.com
Created by Sonal Choudhary , IIT BHU , during an internship by Prof. Sameer Mathur , IIM Lucknow. www.IIMInternship.com

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