We take real time information from multiple social media sites and analyse it into positive and negative sentiment. We do this on a wide variety of business sectors and this gives our overall chart on how Ireland is feeling. Maybe now we can finally decide on whether the Irish really are a positive nation or not!

1. Zeitgeist Consumer Index
#Zindex
Weekly Update
23 – 29 December 2013

2. Contents
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Introduction
How is Ireland Feeling?
What Day is Ireland Happiest?
What is Ireland Talking About?
Sector Tracker

3. Introduction
Zeitgeist Consumer Index is a joint initiative with Amárach Research and Cloud90
which analyses real-time consumer trend information from Irish Twitter users,
specifically following the Industry sectors:
• Beverages
• Clothing
• Energy
• Food
• Fuel
• Insurance
• Property
• Telecoms
• Transport
Weekly updates and monthly analysis and more information can be found on
Cloud90.ie.

4. About Cloud90
Cloud90 monitors public online domains and social media networks 24/7 using
something much more advanced than just web crawlers or software packages;
people. Based in Dublin and Galway, Cloud90 has over 70 agents who are experts in
social media listening and analysis.
About Amárach
Amárach are an Irish-owned market research organisation dedicated to
understanding social media and delivering those insights to our clients.

5. How is Ireland Feeling?
For the week 23 – 29 Dec 2013 the overall mood of the nation according to Zeitgeist
Consumer Index was 73% negative and 27% positive. This shows a 4% increase in
negative sentiment on the previous week.

6. What Day is Ireland Happiest?
For the week 23 – 29 Dec 2013, Irish Twitter users were happiest on Tuesday and least
happy equally on Saturday/Sunday. Last week, Irish Twitter users were happiest on
Tuesday and least happy on Monday.

7. What is Ireland Talking About?
Top 3 industry sectors discussed during the week 23 – 29 Dec 2013, Clothing,
Telecoms and Insurance. Last week, popular topics were Food, Transport and
Telecoms.

8. Sector Tracker
The most positive topics for the basis of consumer tweets during the week 23 – 29
Dec 2013 are Energy, Insurance and Fuel. The most negative topics are Beverages,
Clothing and Food. Last week, the most positive topics were Fuel, Food and Beverages
and the most negative topics were Property, Insurance and Transport.

9. Get in Touch
If you would like to hear more about Zeitgeist Consumer Index get in touch with
Cloud90 or Amárach Research on the contact details below:
Cloud90
Email: info@cloud90.ie
Telephone: +353 1 2568642
Twitter: https://twitter.com/Cloud90HQ
Facebook: https://www.facebook.com/Cloud90HQ
Web: http://cloud90.ie/
Amárach Research
Email: info@amarach.com
Telephone: +353 1 4105200
Twitter: https://twitter.com/amarachresearch
Web: http://www.amarach.com