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What is the lifetime value of customers, and how can marketers maximize it

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114iiminternship
114iiminternship

Maximizing customer lifetime

Marketing
1 of 8
A profitable customer: Who yields a lifetime revenue stream exceeding the amount spent on attracting, selling and serving
Customers Products Customer-Product Profitability Analysis
Activity-Based Costing
ABC cost estimation Making Customer Support Travel cost Gifts
Measuring Customer Lifetime Value “...the net present value of the stream of future profits expected over the customer’s lifetime purchases.”
•Make Profitable Customer •Do Customer/Product Profitability Analysis •Activity-Based Cost Estimation •Measure Customer Lifetime Value
Created by Jay Shivani, ISM Dhanbad, during an internship by Prof. Sameer Mathur, IIM Lucknow. www.IIMInternship.com

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What is the lifetime value of customers, and how can marketers maximize it