How are brands successfully differentiated?

1. HOW ARE BRANDS
SUCCESSFULLY
DIFFERENTIATED?

2. MEANS OF DIFFERENTIATIONS

3. 1. Employee
Differentiation

4. 2.Channel Differentiation

5. 3.Image Differentiation

6. 4. Services Differentiation

7. Strong brands often seek to build on their
performance advantages to strike an
emotional chord with their customers

8. Marketers of the
brand added an
emotional
message “What we
have done is
supplement the
rational with the
emotional”

9. Brand consultant Marc Gobé believes
emotional brands share three specific traits-
1.Strong people-focused corporate culture
2.A distinctive communication style and
philosophy
3.A compelling emotional hook

10. 1 Means of differentiation
2 Use of differentiation by popular brands
3 Role of emotional branding in brand differentiation
4 Emotional branding as seen by Marc Gobe
RECAP

11. Created by Bhaskar Bora, NIT Silchar, during an
internship by Prof. Sameer Mathur, IIM Lucknow.
www.IIMInternship.com
DISCLAIMER