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如何提昇公司吸引力,讓求職
者對公司有興趣!
公司頁兩大撰寫教戰
公
司
頁
教
戰
工作環境照
福利制度
5
1.工作環境照:善用視覺環境圖片(免費
功能),讓福利內容更加完整、生動
企業福利內容可善用工作環境圖呈現
EX : 設備類型的福利(舉例員工健身房、
幼兒托育等) 、員工活動的記錄照
片(舉例家庭日、社團活動等),應
善用!
Y世代求職者更重視工作環境
透過視覺化照片吸引求職者,提昇應徵意願
如何免費上傳
立即到VIP上傳照片,美化公司頁,提高吸引力
手機也可上傳 公司環境照
人才快找APP
環境照介面(未上傳)
可用手機直接拍照上傳
或選擇相簿圖片
APP首頁 環境照介面(已上傳)
2.福利制度:簡捷式的列點呈現福利,最能吸
引求職者目光,平均獲得履歷數增量12%
◆ 獎金/禮品類
1.年終獎金
2.三節獎金/禮品
3.勞動節獎品/禮品
◆ 休閒類
1.國內旅遊
2.慶生會
1.年終獎金
2.三節獎金/禮品
3.勞動節獎品/禮品
4.國內旅遊
5.慶生會
6.週休二日(外場人員月休6天)
7.員工購物優惠
本公司提供年終獎金、三節獎
金/禮品、勞動節獎品/禮品、
國內旅遊、慶生會、員工購物
優惠
請/休假對吸引求職者提昇效益最大
10
電子製造業涉及的福利類別較多,除了
前述基本的三類之外,休閒活動類及補
助類的福利也有超過六成的水準
如何提昇職務能見度,讓更多
求職者看見
職務頁三大撰寫教戰
長期時薪制人員/非正職人員-台北崇光門
市(太平洋SOGO復興館)
職
務
頁
教
戰
職務名稱
職務類別
休假制度
• 舉例
– 門市人員/門市營養師(土城青雲門市)
– CNC工程師(南科)
1.職務名稱:徵求基層性職務人才時,職務名
稱裡加註「工作地點/區域」說 明,可增加被
求職者看見的機會
• 每個職務至多可選擇3個職務類別,建議您針對效果
不佳的職缺,自我檢視是否已挑選3個類別,可增加
職務曝光的機會!
• 您可點選招募建議功能,由系統自動推薦類別!
– 功能在哪:在職務列表頁中,更多功能展開,即可找到
2.職務類別:至多可選擇3個職務類別,可增加
職務被求職者搜尋的機會,提昇職務能見度!
• 求職者找工作的主要考量,除「薪資 福利」、
「交通便利性」外,到底還 在乎什麼呢 ? 答案是
「工作時間長短 及穩定性」。
各職務「休假制度」揭露狀況
3.休假制度:對Y世代來說,很重視工作與生活
的平衡,職務中有寫休假制度,履歷量相對較高!
針對應徵太少的職缺,VIP系統
自動提供『招募建議』功能
『招募建議』功能
• 針對應徵太少的職缺,系統自動提供招募建議
• 功能在哪:在職務列表的更多功能展開,即可找到
1
2
3
如果主應還是太少,怎麼辦?
新版VIP新功能『推薦履歷』
全新推出,智能化推薦人選
『推薦履歷』
• 新版VIP,智能化新功能『推薦履歷』全新推出,依據
求職大數據,系統自動推薦適合的求職人選!
• 功能在哪:新版VIP查詢功能選單下第2個
1
2
參考資料
直接點選可連結瀏覽完整研究報告內容!
福利制度為企業在徵才時的一項絕佳工具,亦是企
業重視人才的一種誠意表現。從大數據看企業福利,
可探究企業在人力銀行所呈現的福利內容,與其獲
得履歷表量之間的關係,找出有助於提昇求職者主
動投遞履歷的福利撰寫內容與呈現方式。
求職者多嚮往進入大企業任職,有鑑於百人
以下企業所面臨的招募困境,104研究團隊
從企業在104人力銀行徵才網頁上所撰寫的
內容(公司頁、職務頁),觀察主動應徵效
果好的,是如何呈現徵才網頁訊息,找出有
利於提昇主動應徵效果的撰寫手法!
23
Should you have any query,
please feel free to let me know.

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Recruit Manual

Editor's Notes

  1. 中小企業提昇效果P3
  2. 從大數據看企業福利P15
  3. 從大數據看企業福利P14
  4. 從大數據看企業福利P11
  5. 從大數據看企業福利P8
  6. 中小企業提昇效果P8
  7. 中小企業提昇效果P9
  8. 中小企業提昇效果P11